• Founded a multi-channel content marketing and media strategy company serving a variety of clients, including British Council, Delicious Vinyl, Maui Jim, Red Bull Music Academy, Red Bull Records, Resident Advisor, and the U.S. Department of Defense (via Alelo agency), delivering over 7,100% campaign return on investment (ROI) • Spearheaded a 24-hour global conversation via social channels for Red Bull Records with a reach of 25,588,355 (Twitter/X) and 84% follower growth, as well as 890,077 (Facebook) with 226% follower growth in 20 days• Drove social media campaigns to boost pandemic-era student enrollment for Cascadia College, resulting in an 1185% increase in Facebook post virality from benchmark and 2,389,170 million impressions across Instagram, Facebook, and Twitter platforms during a four-month student enrollment outreach campaign with a budget under $500 per month• Performed end-to-end social media management for CannaCon national business conference, boosting organic audience engagement across all social platforms by 1,456% within first month, driving organic growth of 2,457 Instagram followers in one year, and generating coverage from national and local media affiliates nationwide • Developed celebrity social media and affiliate marketing activations for chef Cat Cora, the band Ondatrópica, and musicians Paul Buchanan (The Blue Nile), D’Angelo, Will Holland (Quantic), Earl Sweatshirt, TOKiMONSTA, and Skooka Warner (Cyndi Lauper) • Built strong partnerships with business owners and C-suite executives to evaluate competitor landscape and develop business plans, marketing plans, and strengths, weakness, opportunities, and threats (SWOT) analyses• Created custom marketing campaigns tailored to customer avatars based on market segmentation • Established key performance indicators (KPIs) for measuring campaign success, iterating through A/B testing, synthesizing metrics for reporting, and consistently improving results to augment bottom line

• Assist executives in LinkedIn profile makeovers and strategic communications for use in sales and business development

• Develop strategic communications for attracting investment in software as a service (SaaS) products• Create top-of-funnel executive white papers for an audience of financial decisionmakers such as CMOs and CFOs • Author keyword-rich market commentaries, anti-money laundering (AML) blogs and know your customer (KYC) financial regulatory articles with a focus on conversion metrics

• Created a variety of content for a national registered investment advisor (RIA) with $56B in assets under management (AUM) with a focus on conversion• Developed content for firm acquisition leave-behinds, one-pagers, and merger and acquisition (M&A) case studies supporting the purchase of 18 RIAs in 2022 adding $11B in AUM, and 10 RIAs in 2023 adding $3.2B in AUM•Produced business development copy for the company’s Regional Vice President and centers of influence (COI), consistently improving reach across multiple channels• Created strategic social media content and digital ad copy, rewrote articles and blogs

• Oversaw marketing content production for a global active management firm with $2.2T AUM, including digital and print materials for quarterly financial updates, email campaigns, social media copy, and legal and FINRA disclosure compliance • Created content for partner firms such as Edward Jones, Raymond James, Mass Mutual, Cetera Financial Group, and LPL Financial, among others• Improved baseline email click-through rate (CTR) by up to 28% and open rate (OR) by up to 48% through creation of content targeting specific audience demographics • Drove initiatives to strengthen practice management and strategic scale for financial professionals assessing the relationship between practice management behaviors and business growth

• Wrote about analog music hardware and synthesis for American Songwriter

• Partnered with the SVP of Marketing to develop a consistent brand voice across platforms• Authored talent acquisition and recruiting web content

• Wrote and edited articles on health and wellness topics

• Created educational and anthropological content for interactive modules used to train deployed U.S. soldiers about cultural sensitivity and etiquette in West Africa and Middle East regions

• Responsible for social media campaigns to boost pandemic-era student enrollment• Boosted engagement with custom video animation designs, contests, and iterative paid campaigns utilizing A/B testing• Established co-marketing campaigns with King County Public Health and Black Lives Matter Seattle, among others• Drove an 1185% increase in Facebook post virality from benchmark and 2,389,170 impressions across Instagram, Facebook, and Twitter platforms during a four-month student enrollment outreach campaign

• Created digital marketing strategy• Devised innovative publicity strategy including launch of a podcast • Performed end-to-end social media management, from strategy development to collateral design, content calendar management, influencer marketing, and community management• Results included 1,456% boost in organic audience engagement across all social platforms within first month of management and organic growth of 2,457 Instagram followers in one year to securing news coverage from PBS Newshour, WCVB 5 / ABC Boston, WHDH 7 Boston, NBC10 Boston, Detroit Free Press, Detroit Metro Times, The Boston Globe, and WDIV4 Detroit, among others

• Programmed #1 most played "Make It Pop" playlist, as well as "Electric Ladyland" playlist• Wrote editorial content for Napster International music streaming services

• Managed contributing writer staff of 11• Responsible for editorial direction, partnerships, promotional events, collaborations, content calendar, content development, and copy editing of all published content

• Created festival booklets, artist biographies, web content, promotional content and press releases • Performed target demographic, sponsorship and industry research

• Defined editorial direction, created stylebook, managed contributing writer staff of 12, edited contributor articles, managed fashion photo shoots, scouted models, sold advertising, and forged strategic partnerships with sponsors and co-marketers

• Wrote various artist biographies, interviews and music reviews for “America’s most respected electronic music culture magazine,” as well as the cover story, “Four on the Floor: SuperJane.” XLR8R. May 2001: 26+

• Developed sound investment solutions through comprehensive wealth management, including financial analysis, trend forecasting, portfolio management, insurance solutions, and market research for entrepreneur clients investing over $300,000 annually• Specialized in business owner clients with a strong focus on business plan development, marketing budget optimization, key employee partnerships, and enterprise-wide retirement strategies, winning multiple sales awards during tenure• Created a strategic editorial and marketing content calendar for direct mail, newsletter, and advertising copy

• Increased pick-up rate to 98% for free lifestyle print magazine. “After a shaky start, [Minty Magazine] was steadily improving, especially after the addition of music editor Sara Jayne Crow” – David Segal, “Minty’s Last Dance.” The Stranger 23 Oct. 2003: 41 http://www.thestranger.com/seattle/Content?oid=16050