Developed marketing materials — annual reports, brochures, business cards, direct mail campaigns, flyers, letterheads, logo design, note cards and more.Created web-related content (landing pages, full websites, e-commerce sites) — CMS sites in Shopify, SquareSpace, and Wordpress, as well as HTML-based sites.Created email marketing campaigns in various platforms­ — Constant Contact, Emma, iContact, Mail Chimp and more. Developed UX/UI workflow for new web design projects as well as assisting the programming team with the framework and design for back-end design projects.Implementation of social media plans which included the design of social media profiles, gaining new followers, and content.Assisted with Search Engine Optimization which included correcting errors/warnings on website(s), correcting and claiming company listings, and creating content to boost SEO.Created and assisted with PPC advertising, AdWords, and sponsored social media posts.

Management of marketing staff including an overall direction of the web, print, video and social media collateral produced.Created and/or managed the creation of a variety of printed materials as needed for MontBriar’s various brands including business cards, books and booklets, brochures, catalogs, data sheets, direct mail, letterheads, and promotional materials.Assisted the CTO with tech projects as well as acting as a liaison between the Marketing & Technology departments.Acted as the liaison between programming vendor, Greystar, and handled the requests of the Executive team in relation to this.Acted as the front-end web designer for Montbriar’s various MLM brands, re-brands, and new brands as they are acquired and developed.Created the social media plan for the major brands of MontBriar, and oversaw the ROI reporting and implementation of a plan.Created the SEO strategy for the various websites that Montbriar owned and operated.Tracked analytics and success of self-designed internet strategy for PPC, AdWords, and Social Media advertising.Developed web-to-print application to aid reps in creating their own marketing materials while keeping in-line with the branding outlined and designed by my department.Aided in the development of the creation of an online store to sell promotional products.Assisted the customer service team with tech and marketing related issues as they arise.

Redesigned company website to showcase full-line of products, services and company history.Developed an entirely new SEO plan, including performing extensive keyword and competitor research, write articles and blog posts on a variety of topics, helping to drive traffic and increase keyword rankings.Managed social media sites. Stayed abreast of the social media scene to ensure that we using all the tools available to market our business.Designed marketing materials — direct mail pieces, brochures, advertisements, catalogs and more.Designed promotional materials — tradeshow marketing, apparel, etc.Photographed products and projects as necessary for use in marketing activities.Helped facilitate meetings and determine solutions to complex problems using methods learned in the Facilitation Skills Workshop through Basadur Applied Creativity.Acted as webmaster to update the company website as needed.

Created all marketing pieces for 400 of the company’s 1400 agents as well as 7 of the company’s 21 offices ­­ — Brochures, Business Cards, Direct Mail Campaigns, Flyers, Letterheads, Logo Design, and Note Cards.Designed and managed the creation of the 120-page monthly real estate magazineDesigned quarterly newsletter showcasing the activities in the 21 branch offices, announcing birthdays, anniversaries, birthdates, etc., as well as organizing this information and the collection of this information.Photographed Sibcy Cline’s listed properties per real estate agent and homeowners requests.

Created all the marketing collateral for the sales reps, the sales department and the Detroit office ­­ brochures, business cards, direct mail campaigns, flyers, letterheads logo design, marketing kits, and note cards.Re-designed covers of classified publications.Acted as the liaison between the production department and the commercial sales department.Tracked production errors and determined if the production or sales department’s actions created the initial error.