Sara Hanaway Email & Phone Number

Cudahy, WI, US

Milwaukee, Wisconsin, United States

We work with businesses, leaders and teams addressing gaps in skills around resilience, change, flexibility, adaptability, leadership, and customer experience providing solutions that focus on growth and skills improvement.- Created and conducted workshops/presentations customizing the content based clients needs with a 100% rating for content and a 90%.

As an Outplacement Coach with LAK Group, I provide comprehensive career transition support to individuals navigating job loss and seeking new opportunities.Having experienced the ups and downs of job search firsthand—after my 22-year tenure at Harley-Davidson ended with my role being eliminated—I understand the challenges of figuring out what comes next..

Leading a team of five - with the merger of two boat brands into the company - responsible for sharing Marine (two distinct and separate brands) content across multiple channels. This role is all about amplifying our messages to the right audiences at the right time. The team is responsible for paid media, website, social, sponsorships, influencers, email.

Sturtevant, Wisconsin

My role in the company was upgraded to include the additional responsibilities to lead the customer experience across multiple platforms - digital, social and events. Leading a team of three and managing multiple agencies to ensure innovative and interactive experiences are designed and implemented at events and across digital and social platforms..

Sturtevant, WI

In this role, I was responsible for a team of the 3 that manages digital, social, e-mail, and CRM. Collaborating and aligning with other teams across all brands to share best practices, advance systems and ensure a positive consumer and dealer experience that drive business results. Focusing on the intelligent use of consumer data to drive measurable.

Milwaukee, WI

• This role provided me an opportunity to broaden my brand and marketing knowledge by gaining experience in the area of localization. I came into the role knowing very little regarding localization and within the three.
• Reducing costs by 5-50% through reducing errors, improving supplier quoting process and implementing SLA penalties
• Creating localization advocates by developing a comprehensive communication plan to socialize localization strategy throughout the organization
• Resolving issues with 400+ localization projects occurring during new product launch with projects completed on time and localized for each market
• Reducing costs and rework by collaborating with employees around the globe to ensure localization is incorporated into consumer facing and dealer facing communications, marketing, systems and training early in the.
• Improving customer experience by coaching cross-functional teams regarding global authoring focusing on creating content that resonates with customers

• I accepted a special assignment supporting the Motor Company’s retail transformation which focused on the Harley-Davidson Customer Experience (HDCX). My passion for the customer experience coupled with my proven track.
• Creating advocates and increasing adoption with employees and dealers on the principles and behaviors expected to drive the HDCX experience. I did this by creating global retail transformation change management.
• Implementing the revitalized customer experience measurement program (CXI) across over 1300 dealers covering 26 languages revamping how dealers and company listen to customers and reducing feedback cycle from 40+ days.
• Persuading audiences with powerful messages that dispelled myths and address needs of a variety of stakeholders and presenting via multiple platforms and to all levels of the organization
• Coaching and collaborating with teams implementing tools and programs to support dealers assisting with executing clear messages and creating communication plans that meet the needs of field teams, dealers and internal.
• Leveraging insights to create training and communications for global audiences including field teams, dealers and internal stakeholders resulting training and communications that met the needs of audience and ensured.

• I started in this role as a manager and with one direct report and built the team up to 5 individuals and promoted to director during my tenure. Focus of this role was to align the company on the importance of Customer.
• Developing the vision, strategy and managing the multi-year roadmap to implement CRM using a variety of communication methods to share the CRM story receiving support and alignment across all functions and executive.
• Influencing the more than 150 indirect reports that worked on CRM projects around the globe ensuring all teams were aligned
• Delivering an average of 5 highly complex projects per year with a $10-20M budget. A few projects include: Global Customer Data Consolidation, SAP Contact Center, Dealer CRM, Global Lead App, Customer MDM, Customer.
• Leading the efforts of cross-functional teams to ensure integrated plans, risk identification and mediation resulting in an integrated plan that met strategic objectives and reduced complexity
• Conducting customer analytics enabling marketing teams to create plans and strategies that resulted in H-D becoming #1 seller of motorcycles to young adults, women, Hispanics and African Americans

Greater Milwaukee Area

• I was promoted into this role focusing on communications (both internal and external) marketing and programs to increase membership for the Harley Owners Group (HOG), world's largest factory-sponsored motorcycle.
• Maintaining customer retention of 70-73% and increasing membership to 1M members
• Developing, launching and managing hog.com and members.hog.com
• Growing online revenue to $8M annually
• Forecasting and managing HOG P&L, including returns of 15-20% annually
• Creating and launching marketing campaigns related to HOG events and programs across US filling each event to near capacity