Sara Hollander Email & Phone Number

Toronto, Ontario, Canada

Art director/graphic designer of COLLECTIONS by Harvey Kalles Real Estate Ltd., Brokerage. A unique magazine distributed quarterly to subscribers of The Globe & MailGraphic designer of agent marketing material

• Featured Clients: Rogers Communications, First Health Care, UpOnline, Artez Interactive
• Collaborated with senior executives and vital contacts to breathe life into a variety of campaigns that are poised for exceptional success
• Created memorable promotional/trade show material for leading private health care services company increasing industry exposure and expanding client roster
• Designed corporate identity for the various clients of an online marketing company
• Designed and illustrated custom icon deck to be used in B2B PowerPoint presentations for a national telecommunications client
• Designed and wrote copy for direct response, e-newsletters, sell sheets, brochures, presentation and other marketing/PR materials as well as print/online ads for clients

• Deliverables: The Lawyers Weekly (48 issues/year) and 8 supplemental magazines
• Implemented the design and layout of a weekly, national newspaper in addition to 8 yearly supplemental magazines for the Canadian legal and financial profession adhering to a tight schedule and demanding workload..
• Expedited the graphic designer workflow which maximized the time available for other team members to complete their duties and resulted in an effcient business unit
• Improved quality control with the design and implementation of a graphic design checklist which decreased the possibility of errors in the final product
• Collaborated in the launch of Recovery magazine which included designing the masthead logo. In just 2.5 years, Recovery evolved into the most profitable (advertising revenue) and largest (page count) out of the 4.
• Eliminated the need for expensive illustrations by making better use of cost-effective, subscription-based stock art, manipulated and tweaked into unique concepts. Saved money and provided a more stylized product

Toronto, Canada

• Created and delivered multi-faceted marketing material and communications to support the franchisees and the rapid expansion of the Qualicare brand both in Canada and the USA
• Wrote and edited copy for promotional materials, internal and external communications
• Designed the layout and typeset a book written by the co-owner of the company
• Managed print houses, web-hosting companies, promotion companies and other vendors to ensure deliverables were correct, on time and on budget
• Managed, created and edited web content (HTML CSS) and social media updates
• Consulted on UX design and functionality

• Project Lead for the Open Doors 2008 campaign which encouraged retirement and long-term care homes across Ontario, Alberta & BC to open their doors in celebration of International Day of Older Persons. Campaign.
• Managed the coordination of the sales team, advertisers and production department to ensure 10 issues per year of the magazine went to print on time and on budget
• Created a variety of deliverables including: web banners, animated GIFs, media kits, sell sheets, and advertorial
• Cultivated ongoing relationships, generated and managed sales leads with a high level of client service towards advertisers, agencies and distributors while maintaining and leveraging the CRM database
• Analyzed the information architecture of the current distribution databases and practices and brought in new ideas to streamline the process in the interest of efficiency and budget
• Initiated and implemented aesthetic and functional changes to revitalize the magazine

• Generated eye-catching and informative PowerPoint presentations and corporate brochures that were instrumental in converting prospective clients into current clients
• Experienced in reviewing RFPs and preparing response proposals
• Adhered to creative briefs throughout the creative process in order to maintain a vital connection between business objectives and creative strategies
• Experienced in designing bilingual (English/French) packaging and marketing communications.

Co-authored over ten psychiatric research papers and medical conference presentations contributing to the future care of patients and the practice of health practitioners.

Web Development

HTML5, CSS3 + jQuery

Diploma, Creative Advertising

Graphic design

Ba Hons, Psychology

Honours thesis topic: Metamemory and Autism