Sara Meyer Email & Phone Number

Bowling Green, Ohio

Creating and executing marketing and media plans for Wood County Hospital (WCH) - a 192 bed facility, Falcon Health Center (FHC), and Wood Health Company (WHC)Serving as the public information officer (PIO) for the hospital. Acting as the primary media contact and serving on the Wood County Emergency Preparedness Committee. Managing all public crisis communication for the hospital, including code yellow disaster situationsCreating external and internal communications, including Healthy Outlook Magazine, a weekly employee newsletter, press releases and written communications for administrationCreating social media marketing strategies for WCH, FHC, and WHC social media outlets, increasing impressions and engagement for WCHInitiating and executing a new branding campaign for the hospital and new awareness campaigns for the Maurer Family Cancer Care Center, the WCH orthopedics program and the WCH bariatric programResearched, commissioned and managed the creation of a new hospital website and implemented an effective search engine optimization strategy.Manage the WCH brand, working with all directors to ensure understanding and consistency while creating brand advocates throughout the hospitalInitiating and implementing a new digital strategy to improve brand awareness in the primary service area. Geofencing alone has generated traceable new patients to WCH each month

Bgsu Dining

Managed marketing, merchandising, and communications for over 25M in business and 6 national brandsTraveled to campuses nationally to consult and provide an analysis of current programs, offerings and marketingCreated and implemented marketing strategies, including mobile, email, and internet marketing, increasing voluntary meal plan sales 54% in one year, totaling over half a million dollars, and increasing cash sales by over 33% in three years for the accountWorked with the corporate office to create programs and marketing initiatives, and launched in accounts across the country Conducted corporate best-practice webinars and training calls on social media trends and web content creation for use nation-wideWorked on multiple national, cross-functional sales teams to create new programs and sales presentations to use for new business. Worked with the Chartwells’ CEO to create a best practice outline for presentations used by the national sales team

Bowling Green, Ohio

Created and implemented marketing campaigns for business clients, including radio, television, print and webWorked with clients to create designs, such as identity packages, logos, menus, billboards, and print advertisementsFinalist in the Advertising Club of Toledo’s Design for Literacy competition

Bowling Green, Ohio

Shaped marketing schemes, implemented a strategy, timeline, and budget, and created various forms of promotional materials creating a sales increase of over 10% in three monthsSuccessfully managed a mortgage-processing pipeline of 25-40 loans per month. Implemented new processing procedures to improve organization, processing time and customer satisfactionSecured mortgage loan business via self generated referral networks

Rossford, Ohio

Utilized market and trend research to implement effective sales incentives and promotions for mid-sized exhaust customers in 26 statesSteadily increased sales five consecutive months despite a declining industryWorked with the marketing manger and president on new promotional pieces and national press releases, and reviewed communications for accuracy

Mba, Marketing Emphasis

Bachelors Degree, Marketing Emphasis

Bachelors Degree, Business