During this tenure, I led the planning and execution of over 64 events each year, including tradeshows, hosted events, incentives, and webinars, to boost our brand visibility and generate leads. Leading a team of specialists in field, campaign, and event marketing, I prioritize their professional growth and our team's success. I've crafted comprehensive process documents for our marketing and sales SDRs, streamlining our operations.My role involves developing tailored marketing strategies and campaigns for new markets and geographies. I meticulously oversee budget management to ensure cost efficiency and optimal resource allocation. Working closely with cross-functional teams, I ensure our campaigns align with our global business objectives.Some notable achievements include influencing bookings that generated $63.5M in revenue in 2023, accounting for 85% of total bookings in our market segment. I've also established and nurtured Client Advisory Boards, strengthening client relationships and gathering valuable feedback for product enhancement.I take pride in initiating and managing campaigns for upsell growth, which has contributed significantly to our revenue, totaling $37.6M. Moreover, I've designed and implemented a highly effective sales outreach strategy, resulting in enhanced market penetration.My collaboration with Marketing Operations has been crucial in launching successful campaigns in Marketo and Salesforce, driving engagement and conversions effectively.

Focused on developing and maintaining relationships with clients. Skill set includes client communication, event planning and execution, gifting, and problem solving.Developed relationships with key stakeholders, identifying problems and solutions, and delivering results. Effective communicator able to facilitate productive conversations with clients and colleagues. Interpersonal skills, organizational abilities, and problem-solving aptitude have been key assets in my success. Experience also includes developing client engagement strategies, analyzing client feedback, and creating personalized experiences.

Extensive experience in creating and managing successful marketing campaigns, events, gifting programs, and managing budgets. Highly skilled in developing actionable insights to improve efficiency and performance for teams. My experience includes organizing company’s annual user conferences, planning and executing in-person events, webinars, experiences, and tradeshows, and ABM/gifting. I have successfully led marketing campaigns that generated high volumes of MQLs. Additionally, I have coordinated and managed efforts for a company's IPO, including roadshow video coordination, global events, and NYSE dinner and day-of activities.

Specialized in relationship building, marketing, and promotion for the studio. I understand the importance of building strong relationships in order to both retain and attract customers. I have implemented various strategies to ensure that my clients feel welcome, informed and taken care of throughout their Pilates journey.Ran successful marketing and promotional campaigns to drive new leads, increase awareness and grow the business. I have developed and implemented digital marketing strategies to reach a wider audience and planned events to both boost membership and maintain relationships with clients.

While working over here, I spearheaded advancement events aimed at engaging legislators, partners, donors, and employees, thereby enhancing our community presence and creating collaborative opportunities. I crafted and delivered compelling presentations to local groups, schools, and businesses, effectively raising awareness and securing support for our organizational initiatives. Additionally, I actively participated in professional events to expand my network and identify potential new donors.In my role, I focused on cultivating and expanding our donor base through strategic relationship-building with key stakeholders in the Treasure Valley and West Coast regions. I took the initiative to initiate and nurture connections with potential donors, laying the groundwork for sustained organizational support. Furthermore, I collaborated closely with Advancement Leads to strengthen relationships with alumni and business communities in the Pacific Northwest.

Crafting and executing public relations strategies was a key part of my role, where I presented detailed plans directly to the Board of Directors. Engaging in both local and national lobbying efforts, I spearheaded initiatives to advocate for our cause. Additionally, I organized educational events aimed at legislators and city officials to garner support and foster advocacy.One of my significant responsibilities involved coordinating major fundraising endeavors. This included planning and executing gala events, hosting walks/runs, and managing various hospital-based activities.In terms of program development, I devised and implemented localized initiatives such as family impact videos, educational hospital collaborations, and legislative networking events. These efforts were crucial in advancing our organizational mission and enhancing our impact within the community.Managing our social media presence for the local chapter was also part of my portfolio. Through strategic planning and engagement, I successfully increased community awareness and engagement, amplifying our message across various platforms.Moreover, I took charge of overseeing the NICU program, where I directed the activities of program employees to ensure the delivery of quality support and services to those in need.

Here, I led a team of Health Educators spanning seven local health districts, ensuring they effectively promoted health resources and facilitated service connections. In addition, I personally delivered engaging presentations at national conferences, passionately advocating the importance of health education and preparedness. I also took charge of developing and enhancing training materials, educational websites, and a state-wide database to bolster our health education efforts.