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About SmartFocusMarketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalised interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. Forrester Research, Inc. has named SmartFocus’s Message Cloud as a Strong Performer among real-time interaction management suites in its inaugural Wave report on the fast growing RTIM market.

IBM Tealeaf is a leading provider of digital customer experience management (CEM) and customer behavior analysis solutions. IBM Tealeaf CEM solutions enable companies to better understand the “why” of a customer’s online and mobile interactions to enhance the customer experience. IBM Tealeaf CEM solutions extend IBM’s quantitative web and digital analytic capabilities in Coremetrics and Unica solutions with qualitative analytics capabilities to record, replay and analyze a customer’s digital interactions.

Built and executed multi-touch, multi-channel programs which generated $15M revenue.Recruited an internal sales development team and external telemarketing agencies to qualify leads and cold call target accounts to drive qualified meetings for the sales team.Created a content based PR/social strategy aligned with lead generation programs that drove coverage and included customer win releases, case studies, videos, local whitepapers.Built a strategic partnership with Econsultancy including the launch of the “Reducing Customer Struggle” report and related marketing assets, monthly blogs, reciprocal event participation.

Introduced value based multi-channel, multi-touch marketing into a product oriented marketing environment.Initiated solution orientated lead generation campaigns with response rates and qualified meetings for sales that far exceeded anything previously implemented.Created campaigns with a business message designed for LOB.Instituted closed loop lead management reporting to maximise campaign value and quantify ROI.Implemented digital marketing best practices including lead nurturing which increased response rates, improved the quality of responses and decreased unsubscribe rates.

Established Unica as a recognised brand and thought leader in the EMEA direct marketing community.Developed successful country specific marketing programs aligned to sales requirements to generate leads and improve brand recognition.Recruited and managed an Inside Sales team to support marketing and sales efforts.Created and implemented closed loop lead management processes to measure the effectiveness of marketing campaigns and inside sales qualification activity.

Implemented corporate lead generation programs on a local level including a focused competitive replacement program and a number of large web based campaigns.Planned and developed educational, motivational events including conferences and sales kick-offs.

Successfully transitioned EMEA telemarketing into an effective lead generation team.Developed a management tool to enable consistent planning and assessment of marketing spend.