Sara Kallus-Svoboda Email and Phone Number
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I am an innovative, results-driven Integrated Marketer with an extensive background in luxury new development marketing. Over the past 20 years, I have had the opportunity to work with some of the world's most prolific developers, architects and interior designers in some of the country's hottest real estate markets - New York, Miami and Boston. As head of marketing for numerous high profile projects, I am responsible for the implementation of multi-faceted marketing and communications programs both internationally and domestically inclusive of event planning, public relations, digital and print advertising, direct consumer outreach, cross-marketing partnerships, and creation of effective presentation tools for the sales team.I also manage all agency and vendor relationships, negotiate all contracts, establish project budgets, oversee all reporting/analytics, create the marketing strategy and content for collateral, and liaison with all team members associated with the project from construction, architects, designers, development team, sales teams, and brokers. This position is fluid and ever-changing. It requires a wide range of skill sets including the ability to work well in a fast-paced environment and to be flexible and adaptive. I thrive in this type of environment and welcome the challenge of whatever comes my way.Notable Projects: The Towers of the Waldorf Astoria; Four Seasons Residences One Dalton, Boston; Ian Schrager developments: 215 Chrystie, 160 Leroy and EDITION Residences Miami Beach, 1Hotel & Home Penthouse collection South Beach; Superior Ink NY; The Sterling Mason Tribeca; 150 Charles West Village; 10 Madison Square West NYC; Apogee South Beach, Murano Grande, Icon South Beach by Philppe Starck; St Regis Residences Bal Harbour; Faena; Trump Towers Sunny Isles; etc. Specialties: Strategic & Tactical Planning, Brand Management, Event Planning, Campaign Development & Management, Market Research & Analysis, Cross Marketing, Public Relations, Direct Response Marketing, E-Marketing Campaigns, Website Management, Competitive / Trend Analysis, Consumer Loyalty, Partnership Marketing, Social Networking, Adobe Acrobat Professional, Microsoft Office, Sales & Leasing Agent
Douglas Elliman Real Estate
View- Website:
- elliman.com
- Employees:
- 9519
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Sr Vp Marketing And Sales, De Development MarketingDouglas Elliman Real EstateNew York, Ny, Us
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Sr Vp Marketing & Sales, De Development MarketingDouglas Elliman Real Estate Aug 2018 - PresentNew York, Ny, Us
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Sr Marketing Director, Four Seasons Private Residences One DaltonCarpenter & Company, Inc. Jul 2016 - Apr 2018Responsible for the development, implementation and execution of the strategic local, national and international marketing and communication plans for the Four Seasons Private Residences One Dalton Street, Boston and Four Seasons Private Residences New Orleans. Manage agency and vendors in the creation of marketing collateral and content that delivers on business goals within the required time frame. Oversee all integrated marketing activities including print and digital advertising, website development, Google adwords, cross-brand marketing and partnerships. Prepare and oversee marketing budgets. Manage event planning and production onsite and at the Sales Gallery. Liaison with Four Seasons’ residential and hotel brand teams to ensure brand guidelines are followed and properly in place. Work alongside each member of the development team including architects, interior designers, landscape architects and construction teams from inception to completion of the development. Develop all presentation materials such as displays, video and interactive 3D application in Sales Galleries to assist sales team tell the project story to prospective buyers.
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Executive Vice President MarketingDouglas Elliman Development Marketing Dec 2015 - Jul 2016New York, Ny, UsLead and manage the sales and marketing teams for Miami Beach's top luxury condominium developments such as 1 Hotel & Homes, The Fasano Hotel & Residences, Faena, and The Residences at the Miami Beach EDITION. Responsibilities include assisting clients with design & development process of pre-construction developments in regards to unit mix, layouts, finishes, amenity packages, interior design and pricing; Create effective marketing, multi-media and communication strategies; Prepare marketing budgets; Manage all third party vendors and agencies; Spearhead creative process and evaluate effectiveness of marketing programs; Hire administrative assistants to support onsite sales teams; Oversee all sales and marketing reports for weekly meetings; Monitor sales traffic and lead generation for each property; Ensure DE Development Marketing branding is properly incorporated and accurately portrayed in all marketing and communication materials.
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Sr Vice President Of MarketingDouglas Elliman Development Marketing Jan 2012 - Dec 2015New York, Ny, UsProject managing extremely high-end new developments in Manhattan and Miami with sellouts totaling over $1 Billion.Project managed 5 extremely high-end new developments in Manhattan and Miami with sellouts totaling over $1 Billion. Duties include but not limited to: converted market share through targeted marketing strategies; increased brand awareness; integrated innovative marketing techniques across multiple platforms; developed and executed marketing plans; oversaw all tracking, reporting and analytics; managed digital marketing, events, sponsorships, advertising, web presence and public relations.
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Sales & Leasing AgentNy Casa Group Dec 2010 - Jan 2012New York, Ny, UsAfter years of creating and managing digital and print campaigns, events, and marketing collateral for brokers behind the scenes, I decided that it was time that I learn the business from the other side and work as a sales /rental agent. At NY Casa Group I handled multiple rental and sales transaction in Brooklyn and Manhattan. I also assisted with the company's branding. -
VolunteerNew York Cares Jan 2009 - 2010New York, Ny, UsNew York Cares brings vital volunteer support to more than 990 nonprofit agencies, public schools, and other deserving organizations throughout the five boroughs. Program staff works with each organization to identify their most pressing needs, create projects where volunteers can make a meaningful difference, and then recruit and deploy teams of volunteers to help meet those needs. -
Director Of Marketing Of Luxury CondominiumsRelated Companies - Real Estate Developer Sep 2006 - Nov 2008New York, Ny, UsManaged over $35 million in real estate consumer marketing, event planning, PR communications and media budgets through innovative technological initiatives, budget tracking, and strong negotiation skills; Oversaw all day-to-day activities of marketing coordinators; Handled all design elements of world renown Architects and Interior Designers; Executed all creative briefs, production management, and implementation of marketing/sales collateral; Achieved 30% growth in advertising exposure; Increased campaign effectiveness 25% by streamlining response tracking; Developed interactive sales presentations and local targeted events and increased sales by 15%; Reduced expenses and retainer-based fees by 10%; Doubled consumer leads through strategic national and international partnerships; Increased website impressions and CTR through Google Analytics and Web Trends; Generated over $1 million in free print advertising and online publicity through added value negotiations. -
Senior Marketing ManagerThe Related Group Of Florida May 2004 - Aug 2006Miami, Fl, UsManaged over $20 million in marketing budgets for multiple luxury property developments in South Beach; Designed and led strategic marketing, PR and event planning activities; Achieved record 72 hour sellout of 116 units through strategic teaser ad campaign; Produced high-profile events resulting in over $5 million in sales; Partnered with The Trump Organization and Starwood Hotels to create co-branded identities for joint venture projects; Designed and managed booth at world’s top art show, increasing sales leads by 15%; Managed and maintained key partner relationships with various agencies and vendors. -
Senior Account ExecutiveMarc Usa Advertising Sep 2001 - May 2004Pittsburgh, Pa, UsManaged over $10 million in advertising budgets for real estate, retail, and travel/tourism clients; Identified, developed and tracked client marketing initiatives, strategies, and programs through consumer research, competitive trend analysis and management reporting; Coordinated development, planning and execution of advertising activities to align with client objectives and budget; Consulted with media, creative, and account groups to communicate client goals and develop multiple strategic solutions; Organized media shoots. -
Account ExecutiveMiami New Times May 2000 - Sep 2001Miami, Fl, UsSold display advertising space for publication, which is achieved primarily through outside sales calls to current and prospective advertisers.- Developed special promotional campaigns, effectively increasing advertisement sales by 25%. - Generated new relationships with local merchants resulting in a 30% advertising revenue increase. - Built and maintained customer relationships for both new and existing clientele.
Sara Kallus-Svoboda Skills
Sara Kallus-Svoboda Education Details
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University Of North Carolina At WilmingtonMarketing -
New York Real Estate Institute, OnlineReal Estate Sales License
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Nyu School Of Continuing & Professional StudiesIntegrated Marketing
Frequently Asked Questions about Sara Kallus-Svoboda
What company does Sara Kallus-Svoboda work for?
Sara Kallus-Svoboda works for Douglas Elliman Real Estate
What is Sara Kallus-Svoboda's role at the current company?
Sara Kallus-Svoboda's current role is Sr VP Marketing and Sales, DE Development Marketing.
What is Sara Kallus-Svoboda's email address?
Sara Kallus-Svoboda's email address is sk****@****msn.com
What is Sara Kallus-Svoboda's direct phone number?
Sara Kallus-Svoboda's direct phone number is +161786*****
What schools did Sara Kallus-Svoboda attend?
Sara Kallus-Svoboda attended University Of North Carolina At Wilmington, New York Real Estate Institute, Online, Nyu School Of Continuing & Professional Studies.
What are some of Sara Kallus-Svoboda's interests?
Sara Kallus-Svoboda has interest in Loves Pilates, Is A Voracious Reader And Cooker.
What skills is Sara Kallus-Svoboda known for?
Sara Kallus-Svoboda has skills like Advertising, Social Media Marketing, Marketing Strategy, Marketing, Powerpoint, Online Marketing, Integrated Marketing, Management, Sales, Indesign, Social Networking, Market Research.
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