Sara Kamal, Ph.D. Email & Phone Number

Sara Kamal received her Ph.D. at the University of Texas at Austin in Advertising and Marketing Communications. Dr. Kamal has led a wide variety of Integrated Marketing Communications (IMC) curricula, including: IMC Management; IMC Campaigns; Media Planning; Public Relations Management and Creative Strategy. Dr. Kamal's research interests include the economic effects of advertising, social media, cross-cultural consumer behavior and issues related to public policy and marketing communications. Her research has appeared in numerous peer reviewed journals including: International Journal of Advertising, Journal of Interactive Advertising, International Journal of Internet Marketing and Advertising, Journal of Global Fashion Marketing, and is forthcoming in the Journal of Food Products Marketing and International Journal of Business and Emerging Markets. Her research has also been published in peer-reviewed books such as Handbook of Research in International Advertising: Special Issue on Emerging Markets, Computer-Mediated Communication across Cultures: International Interactions in Online Environments, Advances in Advertising Research (vol. II) and Advances in Communication Research to Reduce Childhood Obesity Ethical Issues in Communication Professions: New Agendas and Communication Professions: New Agendas, as well as industry related publications such as the Encyclopedia of Major Marketing Campaigns 2013 (forthcoming). Additionally, she regularly presents her research at various conferences including the American Advertising Academy (AAA), Marketing and Public Policy Conference (MPPC) and the Association for Education in Journalism and Mass Communication (AEJMC). She has taught at The University of Texas at Austin, American University in Dubai and has previously worked in account management and served as a consultant for the World Congress on Information Technology 2006 (WCIT 2006).

Listed skills include Advertising Research, Marketing Communications Planning, Consumer Insights, Integrated Marketing, and 23 others.