Sara Kaplow Email & Phone Number

Philadelphia, Pa, Us

Fairfax, Va, Us

- Provided content design support for three distinct portfolios encompassing multiple product lines for both internal and customer-facing tools and experiences. - Established and enforced content standards throughout the end-to-end customer journey, including transactional emails, post-order communications, and in-product interactions. - Conducted user research to support new experiences, validate and test hypotheses, and create updated customer personas. - Advised on experience strategy with a content and product marketing lens, particularly in areas of significant product development and new product lines.

Los Angeles, Ca, Us

- Supported the user research & product design teams to create accessible, comprehensive experiences for the All of Us Research Program.- Wrote, edited, and consulted on projects to recruit, engage, and provide information for participants.- Created and implemented content standards across a variety of participant-facing experiences, from science literacy educational tools to return of results workflows, in collaboration with both internal (NIH) stakeholders and other awardees.

Reston, Va, Us

- Owned internal and external product documentation and tools (including product wiki, help center, API specs, community, etc.) to provide cohesive, comprehensive, and accessible product documentation. - Created, maintained, and enforced written style guide in coordination with visual brand guidelines for all communications and channels. - Designed and implemented internal training program and external certification program that drives staff and users to expert-level product knowledge. - Wrote and QAed all written and video content used within the platform, driving increased understanding and usage of the product. - Developed and managed a content team to provide content creation support for an expanding company and product offering.

Reston, Va, Us

- Launched and maintained the GoCanvas Community and grew it to over 1,000 active users. - Owned the Help Center, the self-service documentation center, including both written and video content. - Redesigned the internal product training program in order to provide a comprehensive and consistent onboarding experience for new employees. - Provided technical documentation for the customer success, support, professional services, and sales teams, establishing an in-house content production practice.

Arlington, Virginia, Us

- Supported UX leads on content strategy, information architecture, user experience, user/usability research, and user interface and interaction design by creating sitemaps, wireframes, entity definition, taxonomies, and other UX documentation to communicate the user experience.- Gathered and analyzed business, design, and functional requirements and managed the implementation of UX and design specifications via content management systems and technical integrations.- Developed content management system governance, workflow, and training documentation; trained clients on content management systems and deliverables; provided subject matter expertise and strategic consulting to the internal team and clients on content management system development and management.

Arlington, Virginia, Us

- Managed multi-disciplinary teams for client work, from large-scale custom web development projects to strategy engagements, through all phases of delivery, from planning through implementation and ongoing support. - Created and maintained budgets, crafted information architecture and wireframes, advocated for client and project success with internal and external stakeholders, and ensured client satisfaction across varying levels of engagement. - Built and maintained positive client relationships and identified and pursued growth, new business, and upsell opportunities.- Managed projects involving open-source CMSes (Drupal and WordPress) and assorted CRMs (Convio, Engaging Networks, NationBuilder, Salsa, CiviCRM). - Collaborated with technical and user experience leaders to establish business analysis processes, ensuring client requirements aligned properly with technical implementation throughout planning, design, and development.

- Developed communications strategy for the Foundation, particularly the Coexist Campaign, a social enterprise initiative launched in June 2013.- Managed and executed all aspects of communications strategy, including writing blogs and marketing copy, maintaining multiple social media accounts across major networks (FB, Twitter, Instagram, Pinterest, Tumblr), editing all documents for external use, and creating regular email marketing campaigns.- Assisted in the creation of marketing and packaging collateral for new coffee and cotton products utilized in-person events and business development for both B2C and B2B audiences. - Identified opportunities to grow the Campaign through social media, website improvements, in-person events, and strategic partnerships and endorsements.

St Petersburg, Florida, Us

- Aided in the planning and execution of development projects, including a complete multi-site redesign, a digital classifieds system, a coupons and special offers directory website, and more.- Maintained existing digital products for a network of more than 10 distinct Drupal websites and brands in three states, including the Sandusky Register, Norwalk Reflector, and Grand Haven Tribune.- Coordinated with several departments in the execution of online strategy, specifically email marketing, social media, and online content best practices.- Specialized in the production and implementation of email marketing campaigns for all of the Tandem Media Network brands.- Created documentation and conducted training sessions on website procedures for newsroom, circulation, and advertising staff.

St Petersburg, Florida, Us

- Produced a 16-page local entertainment magazine, reaching over 25,000 readers as a weekly insert in the leading regional newspaper.- Maintained the Funcoast.com website, which involved developing loyal readership, creating and managing multi-media content, and responding to Google analytics web tracking.- Planned, created and edited content for both the print and online versions of the magazine, which included conducting interviews, writing stories, and developing multi-media packages.- Recruited, developed and managed a staff of freelance writers and interns, more than doubling the number of contributors and support staff for Funcoast.com.- Assisted in the development of internet-based brands, specifically conceptualizing the redesign of the magazine’s website and expanding social networking capabilities.- Increased traffic to and engagement with Funcoast.com and posted record-breaking pageview totals from September 2009-April 2010.

New York, New York, Us

- Created and managed home page content for the Foundation’s website, which required photo editing, graphic design, and content writing.- Assembled an email newsletter for the Foundation’s supporters reaching over 30,000 readers.- Pitched and completed feature articles and videos related to athletics and fitness.

Us

Seasonal

Clifton, Va, Us

- Developed a basic mathematics curriculum for 5-6 year olds.- Taught varying levels of students from ages 5 to 15.

Ba, English, Russian

Study Abroad, English

International Baccalaureate Diploma