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Experienced Product Manager. Product Strategist. UX Researcher. Customer obsessed. Data-driven. Serendipitous Fashion designer. Love e-commerce, marketplaces, education, and building communities.Worked for a startup where I discovered and grew my passion for Product Management. Joined Etsy where I became among the top performing PMs in the company. Left to build my own company. Exited.Now: Building more things while helping startups create their roadmap to success.Follow me to learn more about #productmanagement #startuplife #entrepreneurship #marketplaces #fashion #wellness #manifestation #meditation
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FounderStandawt Nov 2022 - Present -
Staff Product ManagerEtsy Oct 2020 - Jan 2021Brooklyn, Ny, Us.Led 5 product development teams across the buyer and seller experience and launched 100+ experiments resulting in $MXXX incremental GMS for Etsy’s business..Praised for being one of the top performing Product Managers at Etsy: promoted twice in < 4 years .Identified new growth opportunities and drove multiple winning product strategies for buyers and sellers by leveraging existing data and qualitative research: Signals & Nudges, Listing Videos, Notifications, Stats..Conducted 100+ UX research sessions in partnership with designers and UX researchers to validate hypotheses. -
Senior Product ManagerEtsy Aug 2018 - Jan 2021Brooklyn, Ny, Us -
Product ManagerEtsy Apr 2017 - Aug 2018Brooklyn, Ny, Us -
Product ManagerRockspoon Inc Oct 2014 - Dec 2016Palo Alto, California, Us• Led a team of 15 engineers and UX/UI designers across 3 countries taking product from ideation to launch• Conducted ongoing market research with restaurants, extracting key insights from main stakeholders to identify required specs and product roadmap for our B2B and B2C products• Created workflows and wireframes of our restaurant apps (Android and Web) and customer app (iOS)•Performed QA to ensure quality and usability of implemented features• Conducted usability tests with 2 pilot restaurants (incl. owners, chefs, staff, and customers) to refine MVP and meet basic requirements• Sold RockSpoon to our first 5 restaurants• Provided daily customer support and gathered feedback to refine product• Pitched the company vision along with the CEO and helped fundraise more than $1M from angel investors• Defined the business model and patents to be filed along with CEO -
Marketing AnalystKraft Foods Jun 2009 - Jul 2012Greater Chicago Area, Il, Us
Sara Kassatly Skills
Sara Kassatly Education Details
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New York UniversityInternational Development And Private Sector -
American University Of BeirutBusiness Administration; Finance
Frequently Asked Questions about Sara Kassatly
What company does Sara Kassatly work for?
Sara Kassatly works for Standawt
What is Sara Kassatly's role at the current company?
Sara Kassatly's current role is Product | Entrepreneur | ex-Etsy.
What is Sara Kassatly's email address?
Sara Kassatly's email address is ka****@****ail.com
What is Sara Kassatly's direct phone number?
Sara Kassatly's direct phone number is +191725*****
What schools did Sara Kassatly attend?
Sara Kassatly attended New York University, American University Of Beirut.
What are some of Sara Kassatly's interests?
Sara Kassatly has interest in Writing, Cooking, Economic Empowerment, Traveling, Hosting, Scuba Diving, Photography.
What skills is Sara Kassatly known for?
Sara Kassatly has skills like Strategy, Competitive Analysis, Business Strategy, Project Management, Analysis, Forecasting, Marketing Strategy, Market Research, Financial Analysis, Management, International Relations, Financial Modeling.
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