Sara Kayani Email & Phone Number

- Successfully launched Careem Pay’s flagship P2P product in the UAE with a multi-channel campaign.- Led the planning and market roll-out of Careem Pay’s Bill & Recharges product, with new billers added into the stream and marketed regularly.- Launched the Remittances product for UAE-Pakistan payment corridor (more coming soon!).- Setting up growth & marketing plans for all Consumer Products including P2P, Bills & Recharges, Cards, Remittance, and Merchants.

Islāmābād, Pakistan

- Responsible for planning and executing multiple communication roll outs for verticals across Telenor Pakistan (Data, Voice, Devices, VAS, HR, Corporate, B2B, Digital Products) across platforms and channels. Day to day responsibilities entail assisting all internal and external stakeholders and agency management.

Lahore, Punjab, Pakistan

- Spearheaded the relaunch of LINE in Pakistan adopting a localisation strategy resulting in increased NRUs.- Led the planning and implementation of all in-app events and campaigns to successfully boost the MAUs.- Successfully managed localisation project that included launching local features like language input, culturally relevant chat emoticons and local stories and creative content.

Lahore, Punjab, Pakistan

- Responsible for the brand launch starting from appointing creative and digital agencies, media, printing and outdoor partners for the 1st time for Cinnabon in Pakistan.- Headed the successful launch of two NPDs in partnership with Mars Inc. and Nutella.- Led the rebranding of 13 outlets nationwide – major revamp concluded in strict timelines within 15 days.

Islāmābād, Pakistan

Provided strategic support to agency portfolio clients, especially Ufone, a leading Telecom company in the country. Also developed client winning pitches for the agency.