• Lead the Conversion Optimization, Paid Media, and Analytics teams• Define opportunities and recommendations for client development• Develop service offerings to provide excellent marketing and a great client experience• Plan cross-channel marketing strategies to achieve specific goals• Analyze device, channel and campaign performance to inform marketing decisions and improve results• Create and implement attribution models for multi-touch valuation • Conduct Analytics audits and provide implementation guidance• Implement tracking methods to report against business & marketing goals • Create strategic Conversion Optimization roadmaps using qualitative and quantitative user data• Build integrated, cross-platform dashboards for clients to ensure proper communication of data necessary to make actionable decisions

Develop paid search, contextual targeting, and retargeting strategies using profit as guiding metric. Analyze cumulative effect of clients' Internet advertising. Create tracking methodologies to connect offline sales to online advertising. Administer actions to increase online advertising ROI.

• Developed and instituted strategic online marketing plans for clients.• Delivered search traffic estimates, market and demographic trends for new clients.• Tracked and reported paid search ROI.• Directed online banner ads, contextual ads, Social Media ads, Google TV, Google radio.• Analyzed and optimized on KPIs.• Generated Google Analytics code and Omniture SearchCenter code. Applied to URL structure for analytics.• Established Omniture SearchCenter bid rules methodology.• Automated client reports.• Managed CRM for department workflow.• Provided post-project data for case studies.