Sara Keating Email & Phone Number

New York, Ny, Us

Amsterdam, Noord-Holland, Nl

Amsterdam, Noord-Holland, Nl

Co-led the agile transformation program for the global design organization of 700+ designers. Defined and implemented the org blueprint in partnership with HR, VP Head of Design, and the Chief Design Officer. Topics included: leading with an Agile mindset, Career development roadmap, organization design, change management at the the enterprise scale. Led the Precision Diagnostics transformation (size: 120+ designers).Collaborated with design and business leads to build new team configurations, coach individual teams towards the definition of a strong team purpose, agile practices, and career planning.

Amsterdam, Noord-Holland, Nl

PEOPLE With 20 designers across 4 locations supporting 4 businesses, the NA Philips communication design team is a key organizational competency. The team collaborates with business, technology, and enterprise partners to bring humanity to healthcare and improve the lives of people.PRACTICESCore team member for 500-person design org redesign and Agile transformation. Leading the cross-business Agile sprint experiments. PURPOSEBrought connection, vision, and clarity to the design organization in a time of change - rallying the team around becoming Agile and Lean. • Transforming the healthcare experience in Personal Health and Healthcare businesses by championing consumer insights and outside-in thinking. • Directing and inspiring the 12-member team to develop breakthrough experiences including Advertising, Retail, Packaging, Social/Digital and Branding. Growing team capabilities 20% year over year. • Develop consumer-driven brand strategies for Avent, Norelco, Sonicare, and Beauty & Health Tech, including consumer insights, brand positioning, messaging, packaging, point of sale, & digital. • Introduced retail strategy for Costco that delivered $45 million within 3 years.

Amsterdam, Noord-Holland, Nl

Building and translating consumer insights for North America Personal Health consumers. Facilitated regional specific design capability and team.

San Francisco, Ca, Us

Mentoring, coaching, and empowering the next generation of designers and design leaders.

Cincinnati, Ohio, Us

• Responsible for the creative expression, consistency, and excellence of the Olay brand across media and over time. • Developed high-functioning collaborative Creative Team, including in-house and external agency talent, across Asia and the Americas with expertise and responsibilities in industrial design and innovation, brand identity, packaging, and retail design.• Tapped to develop corporate Capability Building: Led corporate project developing & activating creative evaluation and measurement framework.

Cincinnati, Ohio, Us

• Ideated a $1 Billion sub-brand (Crest/Oral B3D White) that delivered 150% over booklet in first year launch in North America with global expansion exceeding targets. Awarded Symphony IRI best product launch 2010.• Drove brand consistency and equity on portfolio of $5 billion Oral Care brands. Developed Brand and Portfolio Architecture, Visual Strategy, Design Language, and Brand Identity for new global Oral Care category. Considered best-in-class case study for reapplication across P&G brands.• Created brand framework for Oral Care with defined iconic visual and strategic category unifiers and differentiators. Defined holistic global roll out that delivered strategy across brand and media including: Product Design Language, Packaging, Brand Identity, 3D Structure, TV, Print, In-store, and Online.• Developed, trained, and promoted brand standards and guidelines.• Founded and led Oral Care cross agency Vis-ID team focused on evolving critical strategic choices, defining, nurturing visual equities and determining if in-market executions are on-strategy. Product of this team scored above historic benchmarks. • Led a global award-winning internal and external design team. Established effective and efficient process best practices for design and cross-functional partners to deliver product, packaging and brand excellence globally. • Led corporate-wide visual strategy group to initiate workshops in the creation / recreation of brand equities. Worked collaboratively to prepare and educate teams, brands, and sell into senior management. Brands impacted include; Crest, Oral-B, Tampax, Always, Eukanuba, Vicks, Align, Olay, and Puffs. • Design budgeting and forecasting. Oversaw Oral Care global design budgets of $6+ million. Created efficiencies by globalizing production/artwork spend to reduce budgets 20%.

Cincinnati, Ohio, Us

Norwood, Ma, Us

• Grew digital department revenue by 400%.• Co-Supervised digital department of 25 in matrixed environment. Supervised creative team, conducted formal reviews and outlined training plans and future goals for individuals. • Developed and coordinated integrated pharmaceutical DTP and DTC campaigns.• Established digital best practices including scenario/persona development, information architecture, usability, UI design, testing, and QA.• Managed collective efforts of designers, art directors, information architects, site developers and copywriters. Drafted creative briefs and developed online branding strategies.• Developed marketing strategy and creative concepts used in pitching new business, which resulted in winning engagements with various clients such as Compaq/HP, Motorola, Comcast, CTAM, E3, Serono, Novartis. • Helped win and retain additional business from existing accounts during downturn. Proactively uncovered new opportunities resulting in project generation and additional revenue for agency.• Developed budgets, managed monthly billings, and prepared monthly financial reports.

Norwood, Ma, Us

• Grew digital department revenue by 400%.• Co-Supervised digital department of 25 in matrixed environment. Supervised creative team, conducted formal reviews and outlined training plans and future goals for individuals. • Developed and coordinated integrated pharmaceutical DTP and DTC campaigns.• Established digital best practices including scenario/persona development, information architecture, usability, UI design, testing, and QA.• Managed collective efforts of designers, art directors, information architects, site developers and copywriters. Drafted creative briefs and developed online branding strategies.• Developed marketing strategy and creative concepts used in pitching new business, which resulted in winning engagements with various clients such as Compaq/HP, Motorola, Comcast, CTAM, E3, Serono, Novartis. • Helped win and retain additional business from existing accounts during downturn. Proactively uncovered new opportunities resulting in project generation and additional revenue for agency.• Developed budgets, managed monthly billings, and prepared monthly financial reports.

Norwood, Ma, Us

Norwood, Ma, Us