Sara Bryant Email & Phone Number

San Antonio, Texas Metropolitan Area

CannStudio Creative Direction and Marketing Strategy for in house agency:Provide strategic insights and creative direction for clients within the legal cannabis space.Marketing Strategy and Leadership:• Led a team of 8, that includes design, coordination, demand gen, and product management.• In 2021, led a strategic shift in marketing initiatives, redirecting from print only to digital revenue.• Successfully transformed from a 92.6% print to digital revenue ratio to a 51% digital to print ratio, over 26 projects.• Implemented an omni-channel approach by reimagining media packages, contributing to the significant shift in revenue dynamics.• Led multiple cross-departmental product launches. Notably SA LIFE in 2022 that on average brings 85k page views to MySA.com in a month.Strategic Account Planning:• Managed strategic account planning for 65 accounts, streamlining and overhauling processes in 2020 with research-backed presentations.• Integrated the value proposition into the Strategic Account Planning framework during the 2021 Marketing team restructuring.• Developed the value proposition deck in 2022, serving as a key framework for demonstrating value and positioning for expansion into new markets.Demand Generation and Revenue Growth:• Led the Demand Gen effected revenue , showcasing the impact of strategy + market insights + targets.• Played a crucial role in driving departmental revenue and building momentum for sales through effective demand generation strategies.

San Antonio, Texas, United States

I Lead the Advertising Marketing Department, which includes: Demand Generation, Marketing Management, Creative Design, Social and Content Strategy; manage nine direct reports and support a team of 20+ sales employees in San Antonio.• Collaborate closely with sales peers and stakeholders on operations and sales strategy including reporting, developing relationships between sales and support, and developing and delivering the revenue initiatives.• Developed revenue driving initiatives and concepts that were replicated in sister newspaper markets.• Developed new Marketing Operations process for better preforming cross-departmental collaboration.• Developed and executed 20+ revenue initiatives, driving 2M+. Initiatives include print, digital, Live and virtual event execution. Website development, new product development, vendor management, multimedia sponsorships. Manage all project and product P&Ls.• Lead creative team responsible for 1MIL+ in print and digital creative campaigns, both B2B and B2C.

Austin, Texas Area

Develops and executes annual marketing plan for the Austin American-Statesman. Responsible for the brand management of all legacy brands, flagship events, new product initiatives and launches, and subscriber acquisition and engagement efforts. Establishes marketing priorities and objectives and skillfully adjusts them as industry challenges arise. Drives social media and web branding efforts. Manages all marketing budgets. Collects and analyzes marketing research. Supports advertising and community development programs.

Greater Atlanta Area

As a part of The Advertising Sales & Product Strategy Team, I am responsible for developing and executing against sales initiatives in partnership with the General Sales Manager's leadership. Focused on retail, healthcare, travel, hospitality, entertainment and home services, I work with advertising to identify and project manage the implementation of print, digital and live event opportunities, create new and revised pricing models, manage project P&Ls, complete robust analysis of market opportunities, create and oversee revenue tracking processes, and manage products specific to these categories. In addition, I also provide initial creative direction on cross-departmental initiatives and B2B Marketing.

Greater Atlanta Area

Responsible for increasing revenue and advertiser brand awareness and conversions by leadingcross-discipline teams in the development of web-based, interactive products and services for online advertisers.Interface with clients to understand and apply market research craft a web experience that allows the client to promote a number of business objectives.Manage the “project to product” life cycle, from concept through implementation. Including defining requirements, specifications and scope, as well as media planning, scheduling, costs and approvals while managing tasks and resources.Development of high-impact copywriting, development of look and feel as well as conception of interactive pieces. Managed Operations Manager on project management process/CRM to successfully track and prioritize multiple job schedules to ensure client demands and deadlines are met.Track and deliver performance metrics, including SEO, SEM and social engagement on advertising clients spend and make adjustments to strategy accordingly in order to provide the highest ROI.

+Developed front end UX experience for AJC classifieds and AJC exchange.+Served as team lead on email marketing platform shift and responsive design

Greater Atlanta Area

San Francisco Bay Area

Graduate Certificate, Art Direction

Bfa, Design