Sara Bryant

Sara Bryant Email and Phone Number

Senior Director of Marketing @ San Antonio Express-News
san antonio, texas, united states
Sara Bryant's Location
San Antonio, Texas, United States, United States
About Sara Bryant

Sara Bryant is a Senior Director of Marketing at San Antonio Express-News. She possess expertise in indesign, advertising, marketing, art direction, social media marketing and 40 more skills. She is proficient in English. Colleagues describe her as "I had the distinct pleasure of leading Sara Bryant for two years when she worked as an Advertising Initiatives Manager on the Sales & Product Strategy team at the Atlanta Journal-Constitution. During this time, I had the opportunity to observe Sara channel her strengths – creative design, brand development, cultivation of client relationships, and out-of-the-box thinking – as well as develop her business acumen, ability to conduct analyses and recommendations, and manage projects including P&L development. Sara is a very quick study. She curious, inquisitive, and yearns to understand all aspects of a business challenge. Always customer-focused, she comes to the table with wholistic client solutions from concept to development to execution. Further, she is an asset to the culture, a consummate professional, a friend and role model to so many, and a privilege to lead. For these reasons and many more, I am pleased to recommend Sara Bryant to any organization with whom she chooses to pursue her career ambitions. " and "Sara is truly one of the best people I have encountered in my career. She brings intense focus, brilliant creativity, and awesome leadership skills to every project she works on. Her effervescent personality lights up every room, and she is such a joy to work with. Though she was not my direct manager in the marketing department, I considered her a mentor and I often sought her out for advice or assistance on projects that I was working on. Not only is she an amazing designer, but she is a very talented writer and speaker as well. External and internal clients LOVE Sara; she is one of a kind and I was so honored to work with her!"

Sara Bryant's Current Company Details
San Antonio Express-News

San Antonio Express-News

View
Senior Director of Marketing
san antonio, texas, united states
Website:
expressnews.com
Employees:
417
Sara Bryant Work Experience Details
  • San Antonio Express-News
    Senior Director Marketing And Content Initiatives
    San Antonio Express-News Sep 2022 - Present
    San Antonio, Texas Metropolitan Area
    CannStudio Creative Direction and Marketing Strategy for in house agency:Provide strategic insights and creative direction for clients within the legal cannabis space.Marketing Strategy and Leadership:• Led a team of 8, that includes design, coordination, demand gen, and product management.• In 2021, led a strategic shift in marketing initiatives, redirecting from print only to digital revenue.• Successfully transformed from a 92.6% print to digital revenue ratio to a 51% digital to print ratio, over 26 projects.• Implemented an omni-channel approach by reimagining media packages, contributing to the significant shift in revenue dynamics.• Led multiple cross-departmental product launches. Notably SA LIFE in 2022 that on average brings 85k page views to MySA.com in a month.Strategic Account Planning:• Managed strategic account planning for 65 accounts, streamlining and overhauling processes in 2020 with research-backed presentations.• Integrated the value proposition into the Strategic Account Planning framework during the 2021 Marketing team restructuring.• Developed the value proposition deck in 2022, serving as a key framework for demonstrating value and positioning for expansion into new markets.Demand Generation and Revenue Growth:• Led the Demand Gen effected revenue , showcasing the impact of strategy + market insights + targets.• Played a crucial role in driving departmental revenue and building momentum for sales through effective demand generation strategies.
  • San Antonio Express-News
    Marketing Director
    San Antonio Express-News Jun 2020 - Sep 2022
    San Antonio, Texas, United States
    I Lead the Advertising Marketing Department, which includes: Demand Generation, Marketing Management, Creative Design, Social and Content Strategy; manage nine direct reports and support a team of 20+ sales employees in San Antonio.• Collaborate closely with sales peers and stakeholders on operations and sales strategy including reporting, developing relationships between sales and support, and developing and delivering the revenue initiatives.• Developed revenue driving initiatives and concepts that were replicated in sister newspaper markets.• Developed new Marketing Operations process for better preforming cross-departmental collaboration.• Developed and executed 20+ revenue initiatives, driving 2M+. Initiatives include print, digital, Live and virtual event execution. Website development, new product development, vendor management, multimedia sponsorships. Manage all project and product P&Ls.• Lead creative team responsible for 1MIL+ in print and digital creative campaigns, both B2B and B2C.
  • Austin American-Statesman
    Marketing Director
    Austin American-Statesman May 2019 - Jun 2020
    Austin, Texas Area
    Develops and executes annual marketing plan for the Austin American-Statesman. Responsible for the brand management of all legacy brands, flagship events, new product initiatives and launches, and subscriber acquisition and engagement efforts. Establishes marketing priorities and objectives and skillfully adjusts them as industry challenges arise. Drives social media and web branding efforts. Manages all marketing budgets. Collects and analyzes marketing research. Supports advertising and community development programs.
  • Cox Media Group
    Advertising Initiatives Manager
    Cox Media Group Aug 2017 - Apr 2019
    Greater Atlanta Area
    As a part of The Advertising Sales & Product Strategy Team, I am responsible for developing and executing against sales initiatives in partnership with the General Sales Manager's leadership. Focused on retail, healthcare, travel, hospitality, entertainment and home services, I work with advertising to identify and project manage the implementation of print, digital and live event opportunities, create new and revised pricing models, manage project P&Ls, complete robust analysis of market opportunities, create and oversee revenue tracking processes, and manage products specific to these categories. In addition, I also provide initial creative direction on cross-departmental initiatives and B2B Marketing.
  • Atlanta Journal-Constitution & Cox Media Group
    Creative Manager Of Revenue Projects
    Atlanta Journal-Constitution & Cox Media Group Apr 2014 - Apr 2017
    Greater Atlanta Area
    Responsible for increasing revenue and advertiser brand awareness and conversions by leadingcross-discipline teams in the development of web-based, interactive products and services for online advertisers.Interface with clients to understand and apply market research craft a web experience that allows the client to promote a number of business objectives.Manage the “project to product” life cycle, from concept through implementation. Including defining requirements, specifications and scope, as well as media planning, scheduling, costs and approvals while managing tasks and resources.Development of high-impact copywriting, development of look and feel as well as conception of interactive pieces. Managed Operations Manager on project management process/CRM to successfully track and prioritize multiple job schedules to ensure client demands and deadlines are met.Track and deliver performance metrics, including SEO, SEM and social engagement on advertising clients spend and make adjustments to strategy accordingly in order to provide the highest ROI.
  • Atlanta Journal-Constitution
    Marketing Graphic Designer
    Atlanta Journal-Constitution Jun 2008 - Mar 2014
    +Developed front end UX experience for AJC classifieds and AJC exchange.+Served as team lead on email marketing platform shift and responsive design
  • Tailfin Marketing
    Freelance Graphic Designer
    Tailfin Marketing May 2008 - Jun 2008
  • Definition 6
    Freelance Graphic Designer
    Definition 6 Mar 2008 - May 2008
  • Kleber And Associates
    Creative Intern
    Kleber And Associates Dec 2007 - Jan 2008
  • Anthropologie
    Home Manager
    Anthropologie Jun 2004 - Oct 2005
    Greater Atlanta Area
  • Anthropologie
    Sales Associate - Senior Sales Associate
    Anthropologie Oct 2001 - May 2004
    San Francisco Bay Area

Sara Bryant Skills

Indesign Advertising Marketing Art Direction Social Media Marketing Email Marketing Creative Direction Creative Strategy Direct Mail Digital Media Typography Social Media Graphic Design Corporate Branding Direct Marketing Digital Strategy Digital Marketing Copywriting Adobe Creative Suite Brand Development Public Speaking Meeting Facilitation Coaching Creative Management Creative Marketer Online Advertising Integrated Marketing Management Magazines Web Design Marketing Strategy Strategy Online Marketing Marketing Communications Social Networking Strategic Planning Leadership Advertising Sales Media Planning Project Management Blogging Adobe Photoshop Business Strategy Microsoft Office Microsoft Excel

Sara Bryant Education Details

Frequently Asked Questions about Sara Bryant

What company does Sara Bryant work for?

Sara Bryant works for San Antonio Express-News

What is Sara Bryant's role at the current company?

Sara Bryant's current role is Senior Director of Marketing.

What is Sara Bryant's email address?

Sara Bryant's email address is sa****@****hoo.com

What is Sara Bryant's direct phone number?

Sara Bryant's direct phone number is +140452*****

What schools did Sara Bryant attend?

Sara Bryant attended The Creative Circus, University Of San Francisco.

What are some of Sara Bryant's interests?

Sara Bryant has interest in History Channel, Children, Documentaries, Education, Cartrips, Pbs, Advertising, Books, Painting, Planet Earth.

What skills is Sara Bryant known for?

Sara Bryant has skills like Indesign, Advertising, Marketing, Art Direction, Social Media Marketing, Email Marketing, Creative Direction, Creative Strategy, Direct Mail, Digital Media, Typography, Social Media.

Who are Sara Bryant's colleagues?

Sara Bryant's colleagues are Karen Yurconic, Mark Cotton, Peter Garcia, Jeorge Zarazua, Diana Jimenez, Kirkland Thomas, Martha Samaniego.

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