Sara Haynes Email & Phone Number

Freelance content and marketing strategy, including multi-channel campaigns, copywriting, SEO, and user experience.

Atlanta, Ga, Us

Created and managed an automated, multichannel messaging library to increase user engagement across all Sharecare feature offerings, increasing overall CTR by 50%.Grew messaging to 350 selections triggered from user interactions and data to increase efficiency and improve data analysis to enhance platform personalization.Managed the content creation and launch of 40+ masterclass videos designed to help users create habits to improve their health outcomes.Launched a virtual reality movement program targeting users who need to increase daily activity, resulting in positive health outcomes, including more daily activity and lower blood sugar and blood pressure levels.

Atlanta, Georgia, Us

Chief of Staff for the Chief Credit Officer. Successfully standardized employee experience and built department culture to improve employee retention and efficiency during COVID remote work transition.Built and managed a remote intern experience, resulting in 20% FTE conversion.Managed vendor relationships and monitored invoicing for usage data and irregularities resulting in more than $20K monthly savings.Conducted competitive analyses and created executive summaries used in C-suite presentations.

Atlanta, Georgia, Us

Created and managed product design, development, and acquisition strategy for pilot direct-to-consumer product. Used analytics and testing to improve audience engagement through messaging and product enhancements. Increased loan usage from $500K monthly to $8M monthly in the first 6 months.Decreased marketing spend while increasing the conversion funnel by 233%.Increased product usage by 20% through robust email communication strategy.Marketing and operation lead in implementation of a co-branded customer experience with American Express.Defined SEO strategy for GreenSky corporate home page prior to company IPO.

Us

Oversaw user experience and engagement for 120 verticals, concentrating on maintaining quality and brand integrity.Led team of subject matter experts to target audiences and increase key engagement metrics on multiple platforms, including mobile, email, and social media. Directed content creation for SEO efforts.Grew revenue through traffic delivery to 100+ funded programs and media sales with 100+% success rate for all monthly, quarterly, and annual goals.Generated more than $50 million in revenue by increasing traffic to high priority content by 10%-20% YOY. Led creation of 80+ email newsletters, generating 2 billion annual website page views. Created user insight tools and targeted online content to help sales team in key areas.Increased productivity and cost efficiency despite a 40% reduction in staff.

Atlanta, Ga, Us

Managed national and affiliate websites, including design, content, and data analysis. Pioneered premiere digital fundraising solution to support signature marathon program.Received front page recognition in the Non-Profit Times for Vioxx recall reporting.Developed and launched award-winning Spanish-language site that increased the organizational reach into diversified audiences. At launch, it was the nation’s largest voluntary health information Spanish-language site.Created the Alliance for Lupus Research and the Arthritis and Rheumatism International sites, increasing organizational recognition and fundraising.

Bachelor'S Of Arts, Liberal Arts And Sciences/Liberal Studies

Masters, English Literature

Education record