Sara Haynes

Sara Haynes Email and Phone Number

Product Management and Marketing Leader | Content Strategy | Marketing Strategy | Data Analysis | Competitive Research & Analysis | Brand Development | Team Leader | Collaborator @
Sara Haynes's Location
Atlanta Metropolitan Area, United States, United States
About Sara Haynes

I’m a customer-focused problem solver with proven success using testing and data analytics to develop products, experiences, marketing, and content strategies that move target audiences to action. I have a strong reputation for building and motivating high-performing teams that execute forward-thinking plans to meet organizational goals. I am skilled at increasing output by finding efficiencies without compromising quality. Core Competencies: Product Management/Marketing | Agile Strategy and Prioritization | Project Management | Customer Acquisition/Engagement | Data Analytics | User Testing/A/B Testing | Competitive Analysis | Digital Marketing | Marketing Strategy | Content Strategy | Market Research | Customer Journeys | Executive Summary | SEO Strategy | Email/Social Marketing Strategy | Team Building and Leadership Technical SkillsJira | Adobe Analytics | Google Analytics | SalesForce | OpenX | SharePoint | Excel | PowerPoint | Keynote | Box | Adobe Workfront | Confluence | ahrefs WebMaster Tools | Searchmetrics | SEMrush | MOZ | FullStory | Mixpanel | Optimizely | Customer.io | Airtable | Smartsheet

Sara Haynes's Current Company Details
SaySay Unlimited

Saysay Unlimited

Product Management and Marketing Leader | Content Strategy | Marketing Strategy | Data Analysis | Competitive Research & Analysis | Brand Development | Team Leader | Collaborator
Sara Haynes Work Experience Details
  • Saysay Unlimited
    Founder
    Saysay Unlimited Feb 2024 - Present
    Freelance content and marketing strategy, including multi-channel campaigns, copywriting, SEO, and user experience.
  • Sharecare
    Sr. Product Manager
    Sharecare Jun 2021 - Feb 2024
    Atlanta, Ga, Us
    Created and managed an automated, multichannel messaging library to increase user engagement across all Sharecare feature offerings, increasing overall CTR by 50%.Grew messaging to 350 selections triggered from user interactions and data to increase efficiency and improve data analysis to enhance platform personalization.Managed the content creation and launch of 40+ masterclass videos designed to help users create habits to improve their health outcomes.Launched a virtual reality movement program targeting users who need to increase daily activity, resulting in positive health outcomes, including more daily activity and lower blood sugar and blood pressure levels.
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  • Greensky®
    Director, Program Management
    Greensky® Feb 2020 - Jun 2021
    Atlanta, Georgia, Us
    Chief of Staff for the Chief Credit Officer. Successfully standardized employee experience and built department culture to improve employee retention and efficiency during COVID remote work transition.Built and managed a remote intern experience, resulting in 20% FTE conversion.Managed vendor relationships and monitored invoicing for usage data and irregularities resulting in more than $20K monthly savings.Conducted competitive analyses and created executive summaries used in C-suite presentations.
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  • Greensky®
    Director, User Acquisition
    Greensky® Mar 2018 - Feb 2020
    Atlanta, Georgia, Us
    Created and managed product design, development, and acquisition strategy for pilot direct-to-consumer product. Used analytics and testing to improve audience engagement through messaging and product enhancements. Increased loan usage from $500K monthly to $8M monthly in the first 6 months.Decreased marketing spend while increasing the conversion funnel by 233%.Increased product usage by 20% through robust email communication strategy.Marketing and operation lead in implementation of a co-branded customer experience with American Express.Defined SEO strategy for GreenSky corporate home page prior to company IPO.
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  • Webmd
    Associate Director, Audience Engagement
    Webmd 2010 - 2017
    Us
    Oversaw user experience and engagement for 120 verticals, concentrating on maintaining quality and brand integrity.Led team of subject matter experts to target audiences and increase key engagement metrics on multiple platforms, including mobile, email, and social media. Directed content creation for SEO efforts.Grew revenue through traffic delivery to 100+ funded programs and media sales with 100+% success rate for all monthly, quarterly, and annual goals.Generated more than $50 million in revenue by increasing traffic to high priority content by 10%-20% YOY. Led creation of 80+ email newsletters, generating 2 billion annual website page views. Created user insight tools and targeted online content to help sales team in key areas.Increased productivity and cost efficiency despite a 40% reduction in staff.
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  • Arthritis Foundation
    Director, Content Strategy, Interactive Communications
    Arthritis Foundation 2000 - 2007
    Atlanta, Ga, Us
    Managed national and affiliate websites, including design, content, and data analysis. Pioneered premiere digital fundraising solution to support signature marathon program.Received front page recognition in the Non-Profit Times for Vioxx recall reporting.Developed and launched award-winning Spanish-language site that increased the organizational reach into diversified audiences. At launch, it was the nation’s largest voluntary health information Spanish-language site.Created the Alliance for Lupus Research and the Arthritis and Rheumatism International sites, increasing organizational recognition and fundraising.
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Sara Haynes Education Details

  • Emory University
    Emory University
    Liberal Arts And Sciences/Liberal Studies
  • Georgia State University
    Georgia State University
    English Literature
  • Page High School
    Page High School

Frequently Asked Questions about Sara Haynes

What company does Sara Haynes work for?

Sara Haynes works for Saysay Unlimited

What is Sara Haynes's role at the current company?

Sara Haynes's current role is Product Management and Marketing Leader | Content Strategy | Marketing Strategy | Data Analysis | Competitive Research & Analysis | Brand Development | Team Leader | Collaborator.

What schools did Sara Haynes attend?

Sara Haynes attended Emory University, Georgia State University, Page High School.

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