Sara Kierdal Email & Phone Number

Sydney, NSW, AU

• A diverse role encompassing varying NATA initiatives including owned SM channels, website and other marketing platforms such as newsletter, webinars and events.
• Optimise SEO strategies to align campaigns with business objectives and enhance online visibility.
• Create and manage web content using WordPress, while overseeing the development and optimisation of Google Ads.
• Execute paid social media campaigns across LinkedIn, Facebook, X, and Instagram, while also managing daily organic activities such as copywriting, scheduling, posting, and monitoring engagement.
• Evaluate and report on the performance of digital marketing efforts across all social channels, providing insights based on audience behaviour and engagement metrics.
• Collaborate with a diverse group of stakeholders to build a collaborative working environment, ensuring alignment with marketing, communications and business objectives.

• Responsible for the content management for company website and other digital platforms including copywriting, artwork design, website maintenance, editing and content enhancement to ensure optimal user experience.
• Led the development of promotional strategies for food and beverage, events, and gaming, focusing on driving membership growth while enhancing member retention and satisfaction, resulting in increased sales within the.
• Contributed to the design and execution of email and mobile marketing initiatives aimed at lead generation.
• Collaborated with an external digital agency to brief and monitor paid search, paid social, and SEO campaigns.
• Partnered with key internal and external stakeholders to create and implement targeted digital and print marketing campaigns.

• With a focus and dedication to enhancing audience engagement, I was responsible for contributing to the development and execution of marketing strategies and campaigns.
• Proficient in Adobe Photoshop and InDesign for the creation of diverse marketing materials, including corporate brochures, flyers, magazine advertisements, and editorial content.
• Maintain and manage the marketing documentation and asset library to ensure accuracy and accessibility.
• Oversee the planning and execution of conferences, managing all aspects from initial conception to final delivery. This includes budget management, logistical coordination, and supervision of both internal resources.
• Ensure the integrity and accuracy of information systems and customer records through regular maintenance and updates.

Graduate Certificate, Digital Marketing

Bachelor Of Business, Marketing