-Directed 40 cabin counselors by building supportive relationships, fostering staff development, and upholding camp standards-Orchestrated 9 camp-wide events for 800 attendees by leading 150 staff and creating comprehensive event timelines-Formulated strategies for addressing camper behavior, and social integration challenges and communicating efficiently with directors-Acted as the primary contact for 300 families for 12 weeks, providing updates on camper progress and concerns, efficiently

-Executed formal recruitment event logistics, training of 250 chapter members, 550 potential new members, and a $10K budget-Initiated a confidential reporting strategy to improve each member’s representation through the membership selection process-Served on the executive board to develop strategic priorities, create a chapter brand image, and implement DEI initiatives-Developed a cohesive recruitment campaign, including a physical booklet, email outreach, and managing social media

-Conducted weekly meetings for over 70 members to increase education and involvement within the organization-Spearheaded two-weekend retreats, including meals, transportation, and activities for teamwork, managing a budget of over $2K-Collaborated with fellow officers to increase involvement in events through emails, social media, and physical marketing materials

-Guided weekly, hour-long, campus tours to 20 prospective students and family members, while acting as a WFU ambassador-Initiates conversation about the Wake Forest’s experience, including campus life, academic programs, and admissions process-Selected through a competitive process for interpersonal communication and presentation skills.

-Managed marketing campaigns across the company website and mobile app, collaborating with teams across the organization, such as agile scrum, CRM, communications planning, and UX/UI, to execute the launch of these campaigns-Collaborated cross-functionally with partners to apply data analytics, and guest feedback to improve the digital consumer experience-Analyzed content performance through Adobe Analytics and Quantum Metrics to generate insights for potential web enhancements

-Managed all social media accounts, and assisted weekly with the direction and marketing of the company’s digital platforms, increasing accounts reached by 44% over 3 months-Designed digital content across Instagram, TikTok, and website with a combined reach of over 10 thousand international clients-Analyzed and recorded sales data & social content in Excel from the prior 3 years and developed consumer insights to increase views

-Managed a cabin of 10 girls by responding to the emotional and physical well-being campers, ages 9-13, for 12 consecutive weeks-Resolved conflict amongst children in a way that addressed individual concerns, while ensuring group needs were met-Taught daily swimming class instruction for 40 children, aged 6-16, leading interactive games in collaboration with 8 lifeguards

-Mentored and cared for 28 young girls for 12 consecutive weeks-lifeguarded, taught swim lessons, and instructed synchronized swimming to 1400+ girls throughout the summer