Strategic thought leader and people manager focused on enhancing revenue-generating content initiatives and refining content production capabilities in a proprietary CMS. Created comprehensive short- and long-term roadmaps for content creation platforms, customer experiences, search engine optimization, and data analytics.Managed two distinct product suites, overseeing multiple distributed product teams across multiple languages and time zones: the affiliate commerce vertical and the Hearst Lifestyle suite, including Good Housekeeping, Delish, and Cosmopolitan magazines.Achieved 7x growth in the affiliate commerce business over five years through creation of commerce-specific content production tools and automated workflows, optimized user experiences, and trusted stakeholder partnerships.Directed a team of designers and user researchers to conduct extensive market research for new business development, including an AI-powered affiliate commerce storefront.Formulated strategies that resulted in a 20% net savings on commissions, a 100% increase in average order value for preferred partners, a 66% rise in click-through rates, and a 40% boost in RPM in 2022, despite experiencing year-over-year traffic declines from 2021.Championed and implemented experimentation and A/B testing across the organization, fostering a culture of innovation.Recruited, managed, and mentored a diverse team of six product managers at various levels who successfully executed deliverables.Reported to the SVP of Product, maintaining regular communication with C-suite and executive-level stakeholders.

Strategic thought leader and people manager for the commerce track at Hearst Magazines, dedicated to supporting direct and affiliate commerce initiatives in partnership with executives and local and international stakeholders. Grew track from two teams and one product manager to six teams and six product managers in less than three years through strong revenue performance outcomes and advocacy for continued investment from the executive leadership team. Promoted focus on user experience, editorial agility, and data clarity and transparency. Managed, mentored, and coached a team of product managers at all levels who executed deliverables and delighted stakeholders. Devised strategy that led to growth across all relevant metrics in 2022 despite losses in traffic YoY from 2021. Reported to SVP of Product, with regular communication with C-Suite and Executive level stakeholders to ensure continued understanding and awareness of high profile project statuses.Advocated for and participated in successful negotiations around acquisition of a key vendor. Oversaw technology and team integration plan after acquisition.

Tactical and strategic thought leader for commerce and data tracks. Shaped the strategic vision for the affiliate commerce platform and developed roadmaps for two product suites at separate times.Created enterprise commerce product API integrated with a proprietary CMS to facilitate structured data, dynamic pricing updates, and out-of-stock notifications for products featured in editorial content, enabling the establishment of commerce revenue data pipelines, aggregation of trends, and demographic segmentation across all Hearst brands. Collaborated with third-party vendors for integration with proprietary software, including contract negotiation, SLA compliance, and relationship management.Led strategy and development of an analytics Slack bot, connecting users to comprehensive Enterprise-level reporting across Hearst Magazines using Natural Language Processing tools. Collaborated with ELT data team to aggregate and unify seven separate data sets through BigQuery and custom API pipelines to serve as backbone for Slack bot.

Developed and managed the roadmap for enterprise-scale data migration, creating migrations tools for use by Product and Product Support teams globally. Managed multiple large-scale migration efforts across varied content management systems to consolidate and normalize data from US and international properties into a single, global platform. Performed data modeling for new postgres db schemas during the data migration process to ensure data integrity between platforms. Coordinated the concept-to-launch implementation of a new, elastic-based search functionality to increase user interaction and retention, and production of module-specific API endpoints using elastic search indices to create new recirculation modules for front-end users. Spearheaded the concept-to-launch implementation of Google's AMP project across multiple brands as part of their beta release, in order to increase search ranking in Google results and user interaction with news content on mobile devices.

Coordinated the migration of fourteen of Hearst's digital properties to a new, proprietary content management system using Agile methodologies. Worked closely with front and back end developers to troubleshoot at all levels, provided QA at all points in the migration process, and assisted in training the editorial staff on the use of the CMS.

Managed the implementation of new technology solutions for the Trade division of HMH by determining the requirements of a project or program, and communicating them clearly to all stakeholders, facilitators and partners. Facilitated user testing, issue tracking, and change requests. Responsible for developing and implementing department-specific training plans for 200+ employees. Acted as Scrum Product Owner for the Trade division during agile development of the HMHCo website. Acted as system administrator for various internal content management, title management, and asset management systems.

Assisted the business ops department in implementing new business technologies and strategies, requirements gathering, user testing, and creation of company-wide documentation. Acted as system administrator for various internal content management, title management, and asset management systems. Responsible for day-to-day operations, maintenance, and enhancements of trade-related products and pages at hmhco.com, and related HMH websites. Worked with Marketing to produce web materials and sites for title- and author-specific campaigns. Liaised with all departments to ensure metadata quality and distribution to customers.

Responsible for daily maintenance of simonandschuster.com. Managed the content syndication program, which extracted excerpts front and backlist titles for online syndication to websites like Yahoo, MSNBC, and the four related vertical Wordpress sites, which required coordinating with over a dozen freelancers and maintaining an archive of over a thousand articles.

Oversaw creative projects and managed projects for the City of New York’s Human Resources Administration. Liaised between Design, Editorial, and Executive departments to ensure production of quality distribution materials. Materials included pamphlets, subway ads, billboards, bus ads, banners and signs for public services like Medicare, WIC, food stamps, and public housing.