An Emirati creative with roots across the Gulf and a design approach shaped by my upbringing and deep appreciation for my culture. With over ten years of experience in the creative and design industry, I have collaborated with renowned international brands such as Puma, Netflix, % Arabica, and Tiffany & Co; I bring immense expertise to my role as Executive Creative Director at Twothirds. My leadership has been instrumental in the success of various prestigious public and private sector clients, including Alula Future Culture Summit, Al Balad Historic Jeddah, Balad Al Fann, Abadia, and Cartier.