Sara Dyer Email & Phone Number

Birmingham, Al, Us

Birmingham, Al, Us

Responsibilities include:-Creating and executing paid and organic social media campaigns among a variety of networks to boost audience engagement and promote marketing efforts-Collaborating with team on marketing campaign strategy, management and optimization-Curating and managing content calendar-Email marketing curation and coordination-Writing content for blog posts, eBooks, whitepapers, infographics etc.-WordPress management-Create and update sales collateral-Assist in event planning, promotion and execution-Customer service and fulfillment assistance on Shopify e-commerce platformAlabama Media Group produces AL.com, the state’s largest news and entertainment network, popular video programming like This is Alabama, It's a Southern Thing, So True Y'all, SEC Shorts and Head to Head, and Alabama’s most prominent newspapers: The Birmingham News, The Huntsville Times and Press-Register, as well as Birmingham magazine.Alabama Media Group is a part of Advance, the 5th largest publisher in the U.S. reaching 500 million consumers nationwide every month, ranking in the top 10 nationally in comScore’s General News category, which includes sites such as Yahoo News, CNN and NBC. Advance Local is also part of Advance Publications, along with Condé Nast and American City Business Journals.

Birmingham, Al, Us

-Developed and executed business-to-business and consumer marketing campaigns-Developed multi-platform advertising solutions for local and regional clients-Implemented social media planning and execution strategies to boost audience enagement and promote marketing efforts-Communicated with vendors and community partners for event planning purposes-Worked with local and statewide organizations to leverage partnerships and solidify relationships

Auburn, Al, Us

-Developed marketing strategies to promote brands through social media-Curated relevant and engaging content for multiple clients-Created and managed social media content calendars-Programmed tweets and Facebook posts through social media dashboards-Tracked effectiveness of marketing efforts through analytic tools-Wrote body copy, headlines and HTML as well as implementing SEO strategies for webpages

Auburn, Al, Us

-Made numerous phone calls to Auburn alumni and/or those who are directly connected to Auburn in order to increase private funding-Helped maintain mutually beneficial relationships between the university and its stakeholders.

New York, Ny, Us

-Helped manage day-to-day account management-Communicated with key client contacts to manage expectations and accounts-Helped to plan, manage and execute high impact media campaigns-Composed press releases and pitches to media-Curated and programmed content for clients' social media platforms-Clipped press hits and put together press portfolios-Sent, tracked and managed client samples

Bachelor Of Arts (B.A.), Public Relations; Minor In Marketing

Master Of Arts (M.A.), Advertising And Public Relations

Education record