Sara Leeper Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Clients include: Be The Match, Allina, Michelob Golden Light, GMC, Buick, Minnesota Timberwolves & Lynx, Augsburg University, Profile by Sanford, Shift Positive, Minnesota Department of Veterans Affairs, Minnesota Public Relations Society, Minnesota High Tech AssociationVideo producer serving as creative strategist and writer• Counsel clients to produce compelling marketing & live event videos, digital media and b-roll• Strategize with clients to produce video content that effectively delivers key messages and achieves organizational outreach goals• Apply strong written and oral communications to serve as video script writerProduction manager • Serve as client liaison to ensure effective communication throughout production• Develop and oversee project timelines to meet client deadlines• Manage pre-production, production and post production processes • Oversee budget and manage crew based upon scope and project needsFeature-length and short film production (The Lumber Baron, Relentless, The Soviet Sleep Experiment)• Leverage organizational and communication skills to serve as producer, assistant director and unit production manager• Apply detail-oriented approaches to serve as script supervisor• Manage external communications on behalf of production in the role of publicist to produce press releases, media pitches and social media posts

-Served as post producer for "NFL Draft Stories" series in support of the 2021 NFL Draft-Produced "Know Before You Go" COVID protocol animation videos for Gillette Stadium (home of NE Patriots and Revolution)-Served as project manager for the 2020 Golden State Warriors Virtual Draft Show

Minneapolis, Minnesota, United States

A modern marketing co-op of solopreneurs founded to give businesses better options. From brand strategy to UX, copywriting to video production, SEO to social media strategy, Indee is a one-stop shop for any combination of A-list marketing pros.

amp is the world’s leading, full-service agency for sonic branding. With our award-winning Sonic DNA(r) approach, we set the new standard for making brands heard globally.United by a passion for music, sound and technology our multi-cultural and multi-facetted team collaborates with some of the world’s most influential brands to create meaningful and authentic, audible customer experiences that build measurable brand equity and trust.

Thousand Oaks, Ca

Grassroots Communications Lead• Managed event conception and agency resources for the planning and execution in key western U.S. cities: Los Angeles, San Francisco, Portland, Seattle, Austin and Dallas• Liaised with Detroit leadership and across functions with marketing colleagues to provide digital and communications recommendations • Developed creative partnerships to reach target audiences for all brands (Chevrolet, Cadillac, Buick and GMC) that included events inspired by fashion, beauty, culinary, music/entertainment, sports/outdoor, college• Activated three major events per quarter that included vehicle integration, media relations opportunities and digital content Media/Influencer Relations• Served as GM spokesperson for broadcast and print interviews at grassroots events• Oversaw agency’s media outreach for events (review media lists, releases/advisories, pitches)• Maintained relationships with regional automotive media while staffing vehicle launch events, regional drive programs and auto shows• Advised GM news team about regional media strategy for invitations to national events • Developed relationships and coordinated opportunities for influencers and stakeholders to receive vehicle loans in current product line-up (influencers include actors, musicians, athletes, bloggers, top industry executives)Digital Strategy • Secured guest blog posts for GM’s lifestyle blog and reviewed stories before being published• Created opportunities for Twitter and Instagram content that integrated GM vehicles and told grassroots stories; strategized how to syndicate content to increase unique monthly visitors and page views

San Francisco Bay Area, Los Angeles

Account Management • Managed agency resources as a full-time, embedded contractor on site in the General Motors Western Region office to support communications initiatives• Oversaw Weber Shandwick teams in LA, SF, Seattle and Dallas• Served as the liaison between GM and agency teams, providing constructive review, relaying feedback and fostering a cohesive work atmosphere• Oversaw agency budget allocations to support grassroots events, eco stakeholder engagement, executive communications and digital strategy• Reviewed and managed monthly and annual agency metrics reportingGrassroots Event Planning/Influencer Outreach• Conceived, executed and reported on hallmark grassroots GM programs• Led agency annual planning to position the new GM and its brands among its critical west coast audiences • Served as GM team liaison for marketing colleagues to execute events and facilitate influencer loans• Leveraged GM’s vehicle fleet to coordinate loans for lifestyle and tech/green influencersMedia Relations/Digital Communications• Served as GM spokesperson for regional lifestyle events; hosted media at product launches• Drafted and reviewed blog posts for FutureIsElectric.com and strategized additional content development for The District blog• Secured guest blog content for The District blog and wrote posts for regional Twitter and Instagram channels

Account Management • Served as day-to-day client contact on General Motors, Red Bull, Disney Store, IHOP, Nestle Crunch, Clarisonic, Sunkist Growers and Bandai America accounts• Wrote client-ready monitoring and results reports on a weekly and project basis for projects that generated media impressions in the millions• Participated in new business pitches to prospective top-tier companiesEvent Planning• Planned and staffed media and consumer events for General Motors, Sunkist, Clarisonic, Nestle Crunch and Red Bull• Composed event plans executing on communications goals and campaign-based strategies that increased positive consumer awareness and drove overall sales• Coordinated visibility opportunities for executives at grassroots level through community and national organizations Media Relations• Secured print and broadcast placements nationwide on behalf of clients, including media such as NPR, TIME, Good Housekeeping, Elle Magazine, Popular Mechanics, Men’s Journal; major metropolitan dailies; and local network TV news affiliates in markets nationwide• Counseled clients about ways to effectively engage in social and online media and bloggers on behalf of the brand• Composed press releases, pitch letters and other collateral material• Managed media lists using Cision and Vocus database systems

-Planned, promoted and managed all Annenberg graduate student events-Assisted in commencement duties for the three Annenberg School ceremonies-Coordinated budgets for events and public relations of the Annenberg School

-Worked on account teams to promote clients such as California Healthcare West, Amara Creekside Resort, Mesa Arts Center and The Flinn Foundation-Wrote releases and advisories, produced media kits, contributed to media pitching and planning, coordinated special events and researched and developed collateral material

-Wrote articles and feature pieces for online publication about Spitzer’s mission-Developed and managed on-site tour programs for media/visitor opportunities-Produced collateral material to highlight the mission’s progress and scientific achievements