Sara Henderson Email & Phone Number

Rockford, Illinois Area

Work with a wide variety of B2B & B2C clients to design a digital strategy that expands their digital footprint, drive brand awareness, and build community while complimenting other integrated marketing efforts.* Analyze competitive factors to devise a strategic approach for each client to increase awareness while telling a brand’s story on Facebook, Instagram, LinkedIn, Pinterest, TikTok & YouTube. Drive results and growth on each platform while staying on top of best practices and the evolving ecosystem within each platform.*Develop and implement paid campaigns to reach new audiences and build brand ambassadors on Facebook, Instagram, Linkedin & Pinterest.*Drive measurable ROI through PPC campaigns on Google Ads.*Coordinate monthly eblasts for clients using various email marketing solutions.

Rockford, Illinois Area

PRIMARY RESPONSIBILITIESDevelop and implement marketing strategy and external communications within established budget. Plan and execute multi-channel marketing campaigns that reinforce the Garden's branding.*Developed and implemented print, web and direct mail marketing campaigns that propelled guest traffic to over 61,000 by the end of the 2016 season. This was the highest number of guests in one season in the Garden’s history and an increase of 25% over forecast.*Design and develop 20+ page program and event schedule that is released bi-seasonally. This effort is credited as instrumental to increased enrollment and engagement in programs and events.*Manage Gardens'​ four key social media platforms and curate content and advertising campaigns to increase engagement and channel growth, resulting in consistent year over year growth of up to 38%. *Develop marketing collateral to support all Garden departments.*Design all email marketing communications, resulting in above industry average success metrics.* Spearheading the redesign website with web developer to further enhance branding.ADDITIONAL RESPONSIBILITIES*Responsible for reputation management on social media channels and peer-to-peer review sites.*Conduct guest satisfaction surveys following Garden events. Analyze responses and provide reports to appropriate Garden departments to help plan for future events.*Manage local and regional media relations. Draft and distribute press releases for upcoming Garden events.*Manage radio presence for Garden with media sponsor. Write ad copy and guide strategy for implementation.*Design, distribute and analyze guest satisfaction surveys following events. *Represent the Garden as a liason to the community at various professional groups and related trade functions. *Manage wedding program marketing and sales to bridal couples. Responsible for wedding marketing budget and advertising campaigns to increase awareness of program.

Rockford, Illinois

PRIMARY RESPONSIBILITIES*Oversaw all aspects of Gardens' wedding program from creation of marketing materials and sales to bridal couples, to directly supervising wedding event staff. Revenue growth from booked ceremonies increased 46% during first year, followed by year over year wedding revenue growth of 10%. *Developed season's adult and youth enrichment programs. Established new partnerships and created culturally-enriching programs for attendees.ADDITIONAL RESPONSIBILITIES*Designed and coordinated distribution of direct mail marketing pieces, press releases, customer satisfaction surveys, and email marketing campaigns. Established marketing calendar to ensure deadlines are met for marketing of Garden programs.*Managed all digital presence for the Gardens including website and sites including: Facebook, Twitter, Pinterest, Instagram, YouTube, Trip Advisor, Yelp, Wedding Wire and The Knot. Monitored social media advertising campaigns to maximize ROI.*Integrated customer relationship management program with marketing efforts and managed constituent database.

Rockford, Il

Assist with planning and execution of large-scale weddings for Rockford boutique event company. Coordinate day-of event processes, work with vendors and members of bridal parties to ensure ceremonies and receptions go smoothly.

Greater Chicago Area And Cincinnati

•Generated leads for non-profit and corporate partnerships to drive store sales and enhance the brand image of Barnes & Noble throughout respective communities.•Conceived and executed large in-store events featuring notable authors and public figureheads, and political figures, with results contributing up to 30% of event day sales. •Headed Barnes & Noble committee to launch proprietary title, Wrigley Field from A to Z, resulting in sales totaling over $300,000 within six months. •Effectively communicated with media representatives and the community through press releases and keeping store’s website up-to-date with current event information.

Cincinnati, Oh

•Worked with front office to establish and grow arena football team from conception to championship.•Handled all communications for the team from media relations and on-air appearances to social media and communication with season ticket holders.•Conceived and led game-day promotions and operations.•Planned and coordinated all community involvement including appearances and partnerships with local and national non-profit organizations.•Coordinated all guest relations including group ticket sales and guest customer service.

Bachelor Of Science In Business Administration, Marketing, Graduated- Summa Cum Laude

Activities and Societies: Beta Gamma Sigma- Business Academic Fraternity Dean's List

Associate Of Arts (A.A.), Magna Cum Laude

Activities and Societies: Phi Theta Kappa-Academic Fraternity