• Created daily educational, entertaining and promotional posts for the company’s Instagram and Facebook account, assisted in weekly TikTok video creation• Launched 5 Google Ads Campaigns and Facebook Ads campaigns for the company to raise brand awareness, strengthen brand image, increase sales and profits, etc.• Conducted keyword research and implemented SEO strategies such as on-page SEO and link building to enhance online visibility and organic traffic to the company website• Used SQL consistently to extract data, such as phone and email marketing channel data, and analyzed the extracted data in excel to produce daily, weekly and monthly quantitative reports to assist the department with marketing design• Utilized tools like Google Analytics, Instagram Insights and Facebook Insights to evaluate performance, preparing 2 monthly reports and adjusting strategies for optimal results• Managed daily operations on platforms like Google Ads and Facebook Ads Manager, ensuring optimal performance and ROI

• Drafted research reports and recommendations on earnings forecasts for selected companies for public viewings bi-weekly• Performed industry research on tourism, food, and restaurants through official reports and offline on-site sampling research, and wrote industry research reports for internal review• Conducted market research and competitor analysis on major beverage brands, communicated with six store managers on the promotion plans for new products, and provided suggestions• Visited a yogurt factory to learn about the production process of past products and new products, communicated with the management team about the new products' market advantages, and then rated and forecasted the market for the new products• Updated databases of the recommended company's financial data in Tianfeng's system weekly