• Meet with clients or the art director to determine the scope of a project• Advise clients on strategies to reach a particular audience• Determine the message the design should portray• Create images that identify a product or convey a message• Develop graphics and visual or audio images for product illustrations, logos, and websites• Create designs either by hand or by using computer software packages• Select colours, images, text style, and layout• Present the design to clients or the art director• Incorporate changes recommended by the clients into the final design• Review designs for errors before printing or publishing them

• Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised• Gather and organize information to plan advertising campaigns• Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards• Negotiate advertising contracts• Inspect layouts, which are sketches or plans for an advertisement• Initiate market research studies and analyze their findings• Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction• Meet with clients to provide marketing or technical advice• Direct the hiring of advertising, promotions, merchandising, creating counters or stands and marketing staff and oversee their daily activities in BTL or ATL plans

• Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised• Gather and organize information to plan advertising campaigns• Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards• Negotiate advertising contracts• Inspect layouts, which are sketches or plans for an advertisement• Initiate market research studies and analyze their findings• Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction• Meet with clients to provide marketing or technical advice• Direct the hiring of advertising, promotions, merchandising, creating counters or stands and marketing staff and oversee their daily activities in BTL or ATL plans