Red Currant Collective is a strategy consultancy that works with organizations and people wired for purpose, progress and change.

2021 MotoAmerica Twins Cup debut season. Operations, logistics, elbow grease, motorcycles. Serving serious riders in the Puget Sound region and beyond with bike builds, service and race / track support.

OKR Coach and Coach Trainer focused on enabling client organizations to achieve increased business results through improved alignment and accountability. Support client onboarding to OKR methodology across cohorts: business leaders, business process owners, OKR coaches and general users. Build & deliver virtual instructor-lead training and self-paced training modules designed to move users to mastery.

Client work: support high-potential executive enterprise clients and teams with (1) change management and organizational innovation; (2) complex, matrixed-audience strategic communication (internal communication and external communication) in integrated marketing work; and (3) solution-building for uncharted territory. Internal work: developed employee onboarding (skills training) and engagement model to increase performance and retention of new and experienced consultants in a high-stakes… Show more Client work: support high-potential executive enterprise clients and teams with (1) change management and organizational innovation; (2) complex, matrixed-audience strategic communication (internal communication and external communication) in integrated marketing work; and (3) solution-building for uncharted territory. Internal work: developed employee onboarding (skills training) and engagement model to increase performance and retention of new and experienced consultants in a high-stakes, complex client organization. Chief of storytelling. Show less

Build, lead, and operationalize a channel planning / channel strategy specialty team for Edelman Digital. Practice split half on tactical delivery of services and half transformation support including both operational consulting and customer experience specialty services delivery for organizations in retail, public utilities, travel and more. Pursued development of a specialty consulting practice for the firm to increase client retention & cross-sell / upsell. Cross-functional team leadership… Show more Build, lead, and operationalize a channel planning / channel strategy specialty team for Edelman Digital. Practice split half on tactical delivery of services and half transformation support including both operational consulting and customer experience specialty services delivery for organizations in retail, public utilities, travel and more. Pursued development of a specialty consulting practice for the firm to increase client retention & cross-sell / upsell. Cross-functional team leadership, business development, team-building support and business strategies were key role requirements. Show less

Teach consulting, futurism, marketing strategy, content strategy, content marketing, social media, legal / ethical / regulatory marketing issues, UX / CX and online marketing strategy to adult professionals enrolled in the Digital Marketing certificate program at U.W. From recent evaluations:"I can say with all honesty that I always got excited about coming to class on the particular dates that Sara was scheduled to teach. Her knowledge and passion have sparked my desire to move… Show more Teach consulting, futurism, marketing strategy, content strategy, content marketing, social media, legal / ethical / regulatory marketing issues, UX / CX and online marketing strategy to adult professionals enrolled in the Digital Marketing certificate program at U.W. From recent evaluations:"I can say with all honesty that I always got excited about coming to class on the particular dates that Sara was scheduled to teach. Her knowledge and passion have sparked my desire to move back into a content marketing role.""This class was so much better than I expected. Granted, I didn’t really have many expectations, but Sara is absolutely in my top 3 of instructors throughout my life. She made sense of material and got me thinking, much smarter than I used to. Amazing.""Sara made this class intellectually stimulating. She always asked us the right questions to stretch our knowledge, challenge us in thinking through the answers, and gave incredible real-life examples. She is one of those instructors that doesn’t just give you the answer, she takes you through the process of how you’d get to that similar answer on our own in the future. The comments she makes in general really stimulate curiosity as well." Show less

Co-teach a certificate program curriculum in Advanced Interactive Marketing, including teaching social media, content marketing, law and ethics of online marketing, future of online marketing and other subjects for a cohort of 27-30 students.

Content strategy consultant supporting a bleeding edge Account Based Marketing pilot program.

Pitch-winning and business-retaining strategy leader and presenter on work in the CPG, B2C and consumer and commercial technology industries. Built and formalized social & content strategy team, practice, methods, tools & standards and lead cross-functionally working with partners in Strategy / Planning, Creative, Media, Analytics and Account Services. Developed innovative omnichannel campaigns in partnership with platform Client Partners. Cross-functional team leadership, business development,… Show more Pitch-winning and business-retaining strategy leader and presenter on work in the CPG, B2C and consumer and commercial technology industries. Built and formalized social & content strategy team, practice, methods, tools & standards and lead cross-functionally working with partners in Strategy / Planning, Creative, Media, Analytics and Account Services. Developed innovative omnichannel campaigns in partnership with platform Client Partners. Cross-functional team leadership, business development, team-building support and business strategy development were key responsibilities.* Lead a team of 10+ content and social media strategists to strategize and build offline and online customer experiences for a book of business exceeding $7m * In a matter of six months, our team reduced client cost per piece of content from $3200 to $1500 contributing to a total savings of $765k as strategic and operational lead on creation of the North American Social Center for Coca-Cola Show less

Build Portent’s business and staff as a member of the executive leadership team. Strategically and tactically direct a staff of five plus cross-divisional partners to ensure delivery of best-in-class social and content strategy.

Served clients in a variety of content marketing disciplines including social business infrastructure & architecture work; social and content strategy and management; and coaching and training related to social business and marketing. Directed social and digital strategy for clients in the outdoor industry. Lead a cross-functional team, including strategic direction, change management, staff and professional development management.

Lead the roll-out of REI’s Local Social Media program to all retail markets. Developed curriculum, trained, coached and mentored a team of 300+ retail staff and managers to perform social media on behalf of the Co-op; setup the local presences; implemented management procedures and processes for the successful operation of the program. Contributed to REI’s national social media presences, to a combined audience upwards of half a million. Worked toward a “distributed” social model to better… Show more Lead the roll-out of REI’s Local Social Media program to all retail markets. Developed curriculum, trained, coached and mentored a team of 300+ retail staff and managers to perform social media on behalf of the Co-op; setup the local presences; implemented management procedures and processes for the successful operation of the program. Contributed to REI’s national social media presences, to a combined audience upwards of half a million. Worked toward a “distributed” social model to better serve customers by working with practitioners in other departments (including Public Affairs, REI Adventures and Direct Sales) toward social proficiency. Responsible for video publishing and video channel moderation. Managed product reviews program including strategic planning and tactical execution of moderation program supervision and customer support. Develop blog strategy in partnership with key stakeholders. Show less

Through blogging, and early adoption of social networking tools including Facebook and Twitter, my rock climbing website and social media properties became a content & advertising destination for the climbing community with page views in the tens of thousands a month at its peak. Soup to nuts management and hands-on work on site, SEO, relationship building, link building, analytics, & content.

Responsible for relationship building, sales support and education for shop staff in our territory. Brands represented include KEEN, Arc'teryx, Vasque, Suunto, Solio and Waterbox.

I served as part-time staff at Kitsap County, working as a liaison to the Puget Sound Partnership. PSP is a state agency created to restore the health of Puget Sound by 2020. My role was predominantly in facilitation, planning, education and outreach.

Perform advice work, drafting, litigation research and legal writing for Labor and Employment, Intellectual Property, Municipal Law/Public Finance departments and the Electronic Commerce industry group including billable and extensive pro bono and public service work.

In-court prosecutor for adult misdemeanors. Handled arraignments, returns, and motions. Completed court paperwork, and negotiated dispositions to cases supervised by a deputy prosecuting attorney.

Managed a sixteen-member cross-functional product development team; performed both technical and marketing management for the product (a client-server GIS application).

Develop web applications, including programming and content development, for clients in a wide range of market segments.