Representing the voice of the customer. Identifying opportunities and signaling priority to achieve the desired customer experience for the moments of truth (9+). Sharing insights from Customer Journey Mapping and implementing change and improvements cross-silo within multidisciplanairy teams by means of co-creation, (service) concept development, process (re)design and communication reviews. Driving customer engagement by managing a company wide program that encourages colleagues to… Show more Representing the voice of the customer. Identifying opportunities and signaling priority to achieve the desired customer experience for the moments of truth (9+). Sharing insights from Customer Journey Mapping and implementing change and improvements cross-silo within multidisciplanairy teams by means of co-creation, (service) concept development, process (re)design and communication reviews. Driving customer engagement by managing a company wide program that encourages colleagues to experience direct customer contact via our service channels (retail, contact center, mechanic). A diverse role with stakeholder management (HR, IT, internal communication, management), facilitating insight sessions for participants and leading the program team. Responsible for strategy and targets. Show less

UPC is an innovative, leading cable company offering Television, Internet and Telephony services. Within Research team providing relevant information (benchmarking) and (actionable) advice to several departments such as Marketing, Strategy and Marketing Communications in order to gain competitive advantage. Have built and expanded this new job function and made it known/visible within the organisation.Responsibilities: Monitoring main competitors and market developments… Show more UPC is an innovative, leading cable company offering Television, Internet and Telephony services. Within Research team providing relevant information (benchmarking) and (actionable) advice to several departments such as Marketing, Strategy and Marketing Communications in order to gain competitive advantage. Have built and expanded this new job function and made it known/visible within the organisation.Responsibilities: Monitoring main competitors and market developments regarding portfolio, campaigns and innovations for fixed products (DSL/Fiber/OTT) by means of analyses, presentations and databases. Related activities:- Coordination of internal program (also facilitating workshops) which enhances customer thinking within the organisation- Social Media Monitoring- Involvement with legal issues (unethical comparisons) and procurement (contract of suppliers) Show less

Kadaster KLIC (Kabels en Leidingen Informatie Centrum) coördinates the exchange of information on cables and pipelines between network operators and excavation companies or individuals.Responsibilities: processing excavation requests and working at customer contact center (temporary job).Additional: monthly complaint analysis, proposal how to improve quality control proces.

PepsiCo is a FMCG company holding brands such as Pepsi, Duyvis, Snack a Jacks and Quaker Cruesli. Worked in the marketing team mainly on the Quaker Cruesli® product range. Responsibilities: setting up several sampling campaigns, briefing packaging(re)designs and doing competitor product analysis (via blind tasting sessions).

Aeneas is a publisher of specialized professional journals and books for the cement, building and durable energy industries. Responsabilities: conducted deep-dive interviews and survey in order to develop a communication response model for the professional journal bouwIQ. Result: Identified three main communication target groups and determined where each of them was located within the model. Provided advice on how to approach each target group (nature and goal of communication)… Show more Aeneas is a publisher of specialized professional journals and books for the cement, building and durable energy industries. Responsabilities: conducted deep-dive interviews and survey in order to develop a communication response model for the professional journal bouwIQ. Result: Identified three main communication target groups and determined where each of them was located within the model. Provided advice on how to approach each target group (nature and goal of communication) and which marketing tools are best suited to apply. Show less

During study tour with 25 students visited several companies in China, 8-28 April 2006. Responsibilities: overal outcome and process of travel program and leading committee of 5 students. Activities e.g. chairing meetings, contacting companies in China

Student assistant at the marketing department supporting the professors Responsibilities: preparing lectures, processing data, contact with the students and posting information. It was important to work accurately (considering student grades for example) and within the deadlines.