Recruited to establish in-house marketing and communications function, migrated marketing content and social media from third party consultant. Provided critical marketing advice and consultancy to newly installed executive team, and placed sharp, new focus on branding and garnered publicity for President & CEO as face of the organization, secured panel invitations and speaking engagements. Managed vendors including photographers, graphic artists, printers, and videographers producing high-quality content for all communications outreach efforts. Formalized outreach plan targeting individual donors, major gifts, and grants. Oversaw donor engagement and database administration. Leveraged expertise to executive DEI committee.► Revived the Mental Health Partnerships annual report. Led content development by contributing to CEO letter, compiling Board member biographies, outlining portfolio of programs, and presenting outcomes.► Amplified digital brand and social media, capturing 34% increase in engagement in 1 year.► Commemorated 70th anniversary. Redesigned logo and repurposed it for multiple uses all year. Inspired staff to share the stories of Mental Health Partnerships on their social media.► Led all aspects of successful in-person annual Bell of Hope celebration, including planning, logistics, marketing, sponsorship and execution.

Drove sweeping-change, formulating strategic goals driving operations, budgeting, reporting, marketing, client service, fund development, and people management. Owned communications governing recruitment, civic engagement, and Board and committee materials. Led staff in all aspects of outreach, from execution to completion. Evolved organizational culture, forging effective collaborations between Board and cross-functional staff, and cultivating an environment that valued listening, consensus building, and respect. Actively partnered with cross-sector regional leaders, foundations, and corporations.► Delivered 20% revenue increase through attracting, retaining, and renewing Board memberships with primarily C-suite executives representing 60 corporate and nonprofit organizations.► Co-collaborated on digital brand refresh, encompassing overhauling web site, designing new logo, and building all-new content telling the League’s story.► Steered League’s adoption of Salesforce CRM. Collaborated with expert volunteers who serve nonprofits on such initiatives and engaged external consultants to migrate legacy data.

Defined and executed strategy for integrated fund development program, securing donations through individual appeals, corporate gifts, foundation grants, and government grants. Cultivated relationships with key stakeholders in strategic planning, fundraising, and outreach. Amplified organization’s visibility by building media releases, annual reports, marketing collaterals, proposals, and presentations. Owned digital and social media presence.► Structured development program to deliver 95-100% of $1.2M annual budget every year for 5-year tenure.► Identified and acquired seed and sustaining funding for innovative college prep program, targeting first-generation-to-college students, and equipping them to perform at the college level.► Orchestrated yearly graduation/scholarship awards ceremony, engaging and leading multi generational, volunteer alumni committee in graduation event planning and execution.

Orchestrated record-breaking $1M in fund development for American Heart Association’s premiere fundraiser. Increased sponsor participation 28% over the year prior. Engaged company CEOs and top medical professionals in high-level fundraising.

Prior to my transition into the nonprofit sector I gained significant corporate experience in account executive and client management/service roles through working in broadcast, cable, radio and print organizations, e.g. Comcast, CBS Philly, and Fox 29 Philadelphia. In my roles, I also collaborated with public and community affairs campaigns. Played an essential leadership role in the start-up operations of both Radio One, Inc. and Metro Newspapers by introducing these entities to the Greater Philadelphia metro area advertising community.