Sara Marquez Email and Phone Number

Client: P&G Oral-B

Led ENTRESTO team, whose ultimate goal was to make ENTRESTO synonymous with Heart Failure. Highlights include:- “Portal” campaign, which drove record-high sales in 2020-2021 despite the global pandemic. Under this campaign, we became the first pharma brand to launch a spot thanking healthcare workers for their tireless efforts.- “Heart of What You Do” campaign, which was developed and produced fully remote between teams in the US and South Africa. This campaign outperformed all of brand’s previous creative in research, took home awards, and drove record-high sales. - 3 Clio Health Awards and 4 Creative Floor Awards for “It’s Good to Have a Change of Heart”, an animated music video that teaches people about Heart Failure

Clients: Nestlé, Novartis, Cigna, Lysol, HornitosHispanic Market lead for brands seeking impact in the multicultural space. Managed client relationships, development of brand strategy, and production of creative, while simultaneously championing and mentoring agency team.Managed day-to-day operations for Cigna and built case studies identifying the brand’s business opportunities within the Hispanic Market. Launched Cigna Stress P.L.A.N. campaign via partnership with Telemundo to promote education around mental health via culturally relevant, in-language stress management tools.Partnered with Nestle Health Science to launch pilot campaign in key Hispanic DMAs, driving education around adult nutrition and positioning Boost beverage as key nutritional supplement.

Client: Pfizer (Nexium 24HR)Account lead on Nexium 24HR brand. Managed strategy, execution and production of all digital needs.Built and launched full-scale digital activation to drive trial and awareness for Nexium 24HR ClearMinis product launch. Collaborated with key stakeholders to create sweepstakes concept and mechanics, build site experience and all supporting media drivers (display, social media, e-commerce, etc).

Client: SeaWorld Parks & Entertainment (SeaWorld, Busch Gardens, Sesame Place)Partnered with clients to re-build SeaWorld brand architecture post-Blackfish scandal. Ensured strategic and creative thread throughout all mediums (TV, print, radio, website, digital, social media, OOH)Launched SeaWorld’s “Real. AMAZING.” TV spot, which ranked highest-performing SeaWorld creative in 10 years, increased park attendance and improved brand reputation. Spearheaded development and production of “Mako” TV spots, SeaWorld's first fully CGI creative promoting the tallest, longest, fastest rollercoaster in Orlando.

Client: Nestlé (Nescafé and Coffee-mate)Team developed brand architecture for global coffee giant Nescafe in the US market. Drove product trial and improved perception of instant coffee category.Led multi-agency production of fully integrated campaigns for Nescafe Clasico, Nescafe Taster's Choice and Nescafe with Coffee-mate brands. Touchpoints included TV, print, website, digital display, social media, public relations, consumer promotions and in-store.

Clients: Novartis (Diovan, Reclast, Exelon, Menveo), Rebtel, DirecTVDeveloped brand identity and awareness in Hispanic American, African American, Russian-speaking American, Asian American and South Asian markets. Advised team on cross-cultural brand strategy for new business acquisitions.Led development and launch of EL PROGRAMA GET ON TRACK, Novartis’ and Global’s first Spanish-language eCRM program. Launched 2 award-winning campaigns (2012 DTC National Advertising Awards, Gold and Bronze for Best Multi-Cultural Campaign).

Managed 8 sections for Lifestyle Asia magazine: Style, MenStyle, Travel Advisory, Out of Town, Living, 24 Hour Woman, City Guide and Advertising Feature. Spearheaded editorial division of Most Eligibles campaign for Lifestyle Asia's February 2008 issue, which ranked Best Selling Issue of the year.

Clients: Coca-Cola and Myra-EPaired with Account Director and Account Executive for hands-on training in: brand development, holistic communications planning, consumer research, competitive landscape analysis, creative brainstorming, TV and print production, vendor management.