• Audited online searching habits and analyzed users’ behavior on the company’s webpage by using Google Analytics tool• Built analysis and reports for Business Committees attended by all European markets• Improvement on the performance of the webpage creating a better UX online for our potential customer • Achieved a 10% growth on sessions from June to July 2022 through Google Ads campaigns • Achieved a 3% decrease on bounce rates from June to July 2022 through the improvement of our UX on the webpage

• Built a portfolio of clients to reduce their touchpoints and make their service more personalized.• Achieved the decrease of waiting time for my portfolio clients from 48 hours to 24 hours.• Received a monetary recognition by the end of December 2020 for high performance and a high client experience rate. • Implementation of new bank services on entering markets. • Lead the implementation of a new CRM system launched on all Citi markets to make tree times faster the account opening for clients. • Lead the accounts implementation in Trinidad & Tobago, showing a 3% increase on customers satisfaction from 2020 to 2021• Worked in unison with employees from other markets such as Trinidad & Tobago, Haiti, Jamaica, United States of America, Ecuador, Colombia, Peru, Island and France

• Forecast sales for new launches to support logistics area to provide an accurate number of supplies to be bought and prepared• Authored dashboards on Excel to track performance of recent launches, supporting the achievement of a. Sales information was downloaded daily from SAP system • Monitored the biggest campaign of the company “Chocono Millonario”, achieving a 107% achievement of the forecasted sales• Delivered sales reports monthly to Marketing managers along the company to understand the performance of each on the brands on all regions • Participated of Facebook and McCan trainings on making ads, Facebook and Instagram posts, and TV commercials• Worked on unison with digital agencies, achieving a 15% growth on followers by the end of 2020. • Planned and managed the brand renewal event launch on May 2019, envisioning to communicate a “fresher” and cooler brand