Sara Mcconnell Email & Phone Number

Miramar Beach, Fl, Us

*Prospect global corporate business for an annual rooms sales budget of $2.8M (2022 YTD 200% & achieved 125% of 2023 budget by September) in major markets ATL, SE Region US, TX, CA & mid-West, total hotel rooms budget $5.5M, hotel 1 of 7 in RevPAR index in comp set every year 2018 opening-YTD*Strategize weekly, quarterly & annual action plans *Develop new relationships with C-Suite, key stakeholders and event planners & maintain existing clients relationships*Represent company at site visits, Omni and industry events & work with Omni GSO to uncover new business*Surpass productivity goals for weekly sales calls & activities *Create proposals, negotiate contracts and collaborate with department teams & ATL Braves event management team

Greater Atlanta Area

Best in Class SaaS, web based Business Intelligence Solution for the Hospitality Industry. The ProfitSword BI Solution enables multi-unit businesses to gather & analyze real-time financial data from each hotel for rapid, informed decision making. A single database solution with custom system integrations, fully automating your income journal process, PMS, POS, Rev Mgt, Sales, Labor, GSS, Procurement & STR data; Budgeting, Forecasting, Site & Corporate Roll up Reporting, Sales Revenue Pacing & Salesperson Productivity and Powerful Visual Data Analytics, including a Mobile App, We Partner with 110+ Hotel Management Companies, Ownership Groups & Hotel Brands, 4,000+ Hotels & 32,000+ Users Globally.Demonstrated & aligned value-based selling of best-in-class Business Intelligence solution to hospitality management companies & owners, in person & virtually, exceeding team annual goal of $3M YOY*Strategized weekly, quarterly, annual forecasts & action plans*Developed relationships with new logo C-Suite key stakeholders & existing Clients to sell/upsell technology*Represented company at HITEC, ALIS, BITAC & Client Leadership Summits*Surpassed weekly/monthly sales calls & demo goals, quarterly forecasts, generated proposals & negotiated contracts*Collaborated in sales & marketing efforts and fostered all implementation communication with internal Teams*Expert HubSpot CRM, integration familiarity with PMS/POS, Labor, RevMgt, Sales, Procurement systems and GSS & STR data

Atlanta, Georgia

*Increased segmented Business Travel by 20%, ADR by $5.69 YOY in the first 60 days with RMS strategy across all channels utilizing TravelClick and ProfitSword BI analytics*Relationship growth with top accounts, all markets, establishing 9 new corporate BT & Group Clients in the first 60 days; actively sourced new LNR opportunities & shifted market share from comp set*Generate all Rooms & Catering revenue for hotel, increasing ADR & RevPAR*Inside & outside sales and marketing efforts to local & national markets for corporate, tour & travel, 3rd party bookers, Hyatt Sales Force & via social media; hosts on-site visits w/community leaders, Chambers, CVB’s & non-profits*Revenue management, reporting, creative sales blitz efforts & seasonal strategy*Assist with development of Sales annual budget & strategizing a full-hotel renovation budget

Greater Atlanta Area

*Exceeded 2018 Sales goals by 30% resulting in 5,200 Rms @ $170 ADR with FB for a $1.8M Market, Fct increase of 10% for 2019, utilizing TravelClick, Knowland & ProfitSword analytics*Relationship growth with top accounts, all markets, establishing 56 new corporate Group Clients first year*Responsible for Corporate Group business, selling an award winning 4 diamond Hotel with 182 Rms, 15 Suites & 17,000 sq. ft. indoor & outdoor meeting space, network with Community Leaders, Chambers, CVB’s & Non-Profits*Inside & outside sales efforts to Technology, Construction & Manufacturing, Transportation & Logistics, Retail, Real Estate, Sports & Entertainment and SMERF markets, 10-140 rooms on peak*Creatively markets Hotel directly to local corporate, 3rd party bookers, Hyatt Sales Force & via social media*Revenue management, reporting, daily business reviews, creative sales blitz efforts & team strategy*Assisted with development of departmental budget for 2019 & new ownership transition*Represents Hotel at partner events & hosts On-Sites/FAMS & Webinars for HB, CD, BCD, AMEX GBT, GBTA

Milton, Ga

*Year-one added 30 new corporate & social accounts for +$225K & increased weddings by 150%, $50K in new business via sales promotions with Directors of Membership, Tennis & Golf, creative marketing to exceed sales plan of $2M*Prospected, booked & coordinated all Corporate, Social/Gala, Wedding & Golf Outing business & built keyrelationships with all Club Members & community*Re-branded Premier Club via social media, Club site, Wedding Wire, Perfect Wedding Guide, Here Comes the Guide, The Knot & Atlanta wedding showcases*Created all Private Events Menus, Tournament Guide & Wedding Menus with Executive Chef

Southeast Us

*Consistently one of Top 3 ASE’s globally for YOY increase in territory market share & revenue*Responsible for $55M budget, SE territory comprised of 80 Agencies & 1,200 TMC & Luxury travel agents*Worked as a global Team of 25 across US, Mexico, Europe & APAC making 3,000+ sales calls every 8 weeks influencing agency base of 20,000+ Agents & Account Managers & Directors on Hilton Worldwide products, extensive knowledge & focus representing HW’s 5,000+ hotels & 14 Brands*Built key relationships with Agents, Agency Owners, Hotel Directors, Owners & Management Partners*Strategize Cognos & TravelClick data to optimize HW BT share shift & revenue increase at agency level*Present to agents in-office & via Webinar to HBA’s HW updates & TA education, every 8 weeks*Expedite & source corporate group leads and rate requests & Hilton National Account development*Maintain effective relationship with Hilton GTIR & BTS to advance agency/national client directives*Create Agency Appreciation events with HW partners & represent HW at consortia travel shows

Greater Detroit Area

*Increased bookings 30% year 1 & increased F&B revenue by 55% YOY*Markets; university, medical, corporate, social & political, 300 rooms, 12,000 sq. ft. meeting space*Directed all interdepartmental work flow and managed 3 Catering Managers*Designed creative meeting planner promotions, wedding packages & incentives

*Increased F&B revenue by 60% & Wedding and Golf business each by 45%, $350K annual budget*Directed all F&B operations and cost controls; Fct/Bud, inventory & ordering*Hired, trained and managed a dining room staff of 20 & kitchen staff of 10*Sold all events & golf outings, developed all menus & marketing; golf, wedding, dining promotions, ad design

Greater Detroit Area

Westin Hotel Renaissance Center, Detroit MI*Exceeded individual sales goal of $1M by 10% in the social, medical and political markets; 1,400 rooms & 190,000 sq. ft. meeting space with a departmental goal of $6M; networked with community & association affiliates*Launched event promotions; “Chef’s Table”, target marketing & creative menu tailoring with Executive Chef

Greater Detroit Area

Task Force Director of Catering, ClubCorp - Oak Pointe Country Club Brighton MI Jan 1993 – Dec 1993*Increased F&B revenue by 25% within first 6 months over prior year, managed $300K budget*Maximized member & guest utilization of the club and reduced attrition, collaborated on unique menus for events*Developed marketing strategies & budgets with the Director of Golf for private & public coursesCo-Director of Catering Sales, ClubCorp - The Fairlane Club & Grand Manor Dearborn MI Dec 1990 – Dec 1993*Exceeded individual plan each year avg. 15% & collaboratively to exceed departmental $5M budget*Launched first “Wedding Extravaganza”, netting $100K in immediately contracted business*Prospected all corporate, social & civic events for 1,500 guests in 25,000 sq. ft. meeting space*Developed event contracts, creative advertising, promos, menus & club member relationsGroup Convention Sales Manager, ClubCorp - Shanty Creek Resort Bellaire MI - April 1990 – Dec 1990*Implemented collegian internship program; promoted to Fairlane Club & Grand Manor after successful internship*Coordinated group conventions, menus, recreation & activities for 500 rooms & 35,000 sq. ft. meeting space*Hosted on-site visits & facilitated planning sessions with group VIPs