Sara Cobb Email & Phone Number

Created Sonoco brand and style guidelines, the first in the company’s 125-year historyServed as the single point of reference and expertise on the Sonoco brand and partner with keystakeholders to define positioning and utilization of brands across marketsManaged brand content strategy and implementation across videos, social media, internalcampaigns, and.

Greenville, South Carolina Area

Lead speechwriter for Chief Executive Officer and other UCBI executivesAuthor/editor of key internal/external/shareholder letters and e-mailsDeveloped and production of scripts and executive presentationsDrafted communication strategy for important new initiatives Wrote talking points for crisis situations Managed U-Connect Home Page with content.

Led the design and development of assigned insights research projects, consult on strategy with Executive Leadership and key stakeholdersReported on insights for internal training and implementationManaged marketing programs and campaigns, including launching the first company-wide customer loyalty programDeveloped Executive Leadership presentations and.

Owned the strategic marketing and communications plans for all of the dining group’s restaurantsMaintained social media outlets, website pages and public relationsFacilitated nonprofit and sponsorship requestsDesigned external and internal marketing collateral

Seneca, SC

Executed marketing initiatives for the national organization including webinars, print and digital advertising, social media, surveys, press releasesCoordinated outreach events, sponsorships, and conferences

Greenville, South Carolina Area

Website content management, wrote wish stories for publications and donor material, drafted press releases and media plans, planned several events across the state and maintained social media sites

Taught students a variety of skills to better prepare themselves for better study habits and classroom activities, maintained extensive records of meetings with students on a daily basis, used communication skills suited to a variety of individuals

Managed the vehicle fleet program, wrote for Intranet and Team10 Newsletter, drafted sponsorship letters, guided visiting film crews, researched media hit lists and created and designed a tour guide manual

I implemented grassroots marketing techniques to promote Southern Proper® throughout their college campus and serve as a liaison between the company, college consumers, and their respective retail stores. I was responsible for event planning/marketing, brand promotion, and campus networking. I marketed the brand through constant interactions with local.

Drafted press materials, conducted market research and assisted the staff with client projects, managed press clippings books and helped plan press conferences and events

My main duty as this representative was to plan and execute events to increase product trail, brand awareness, and purchase consideration on campus. I successfully planned four events including fraternity house raids with Old Spice, a Cheer Bright Out day and participating in a local event sponsored by the University. I also created several viral videos to.

Started a social media initiative, helped coordinate the Race for the Cure, maintained a large database of volunteers, sponsors, and participants, wrote for their website, blog, andconducted media pitches

I was able to take part in the newspaper world through my internship with GWDToday.com. I would begin by developing leads for stories, conducting interviews and writing articles. I worked with deadlines and learned photography and website management skills.