Sara Johnston Email & Phone Number

Suffolk, VA, US

• Led B2B and B2C marketing strategies with an agency of over 20 members for clients across multiple verticals. Aligned with executives across multiple industries to position marketing as a strategic partner. Developed.
• Successfully forged strategic partnerships with industry leaders, including Sinclair Broadcast Group, Scripps, Evolution, The Trade Desk, and Basis, leading to a 400% surge in new business revenue and expanded market.
• Achieved remarkable revenue generation, surpassing $5 million within 18 months, and exceeding $18 million over five years.
• Spearheaded company representation at 10+ key industry events, resulting in a notable 60% increase in sales within 6 months.
• Directed comprehensive marketing strategies encompassing divisional marketing, advertising, and new product development, driving enhancements across product offerings.
• Implemented and refined business development strategies tailored to company objectives, product specifications, and market dynamics, resulting in optimized outcomes.

• Led strategic initiatives, collaborated with executives, and strengthened brand communication through competitor, market, and economic analyses. Managed operational teams to develop new service lines, supported project.
• Developed and implemented strategic initiatives in collaboration with executive partners to achieve long-term business objectives and strengthen brand communication through comprehensive competitor, market, and.
• Managed the operational team to successfully develop, launch, and oversee new service lines while supporting project management efforts to ensure efficient execution.
• Recruited and supervised staff, providing training and guidance to optimize productivity and adherence to best practices and collaborated with cross-functional teams to develop AdWords campaigns, driving increased.
• Led projects to enhance web pages, diversify strategies, and invigorate social media presence. Designed client ads across various marketing channels, including geofencing, display ads, and social media lead forms.
• Utilized Drupal and WordPress to redesign and publish web pages while conducting A/B testing of ad campaigns to enhance performance and ROI and leveraging SEM Rush and GA4 to analyze behavioral patterns and data trends.

Newport NEWS, Virginia, US

• Managed a $30 million budget for the USS Monitor Center's Capital Campaign Build-Out, achieving optimized marketing and construction ROI. Designed and developed multiple websites, driving a 40% increase in online.
• Managed a $30 million budget allocation for the USS Monitor Center's Capital Campaign Build-Out, optimizing marketing and construction ROI—designed and developed multiple websites to support fundraising and capital.
• Sourced, vetted, and managed over 200 vendors, ensuring alignment with project goals and objectives.
• Devised content strategies to effectively engage target audiences and donors while overseeing marketing collateral preparation.
• Launched successful digital marketing and social media campaigns, resulting in an 800% increase in website traffic and doubled brand engagement.
• Optimized email campaigns, achieving a 42% open rate and 24% click-through rate while analyzing Key Performance Indicators to validate campaign success.

Master Of Arts - Ma, Marketing

Bachelor'S Degree, Communication And Media Studies

Open Courses In Communication And Media, Marketing And Communication

Associates Of Applied Science, Visual Communication

Certification, Marketing