Sara Johnston Email & Phone Number

Suffolk, Va, Us

Led B2B and B2C marketing strategies with an agency of over 20 members for clients across multiple verticals. Aligned with executives across multiple industries to position marketing as a strategic partner. Developed integrated plans based on analytical research to boost brand awareness and penetration. Applied insights to optimize campaign performance. Cultivated partnerships with industry leaders, yielding a 40% revenue increase and $18M over 5 years. Proficient in multi-channel strategies, ROI maximization, and KPI tracking.• Successfully forged strategic partnerships with industry leaders, including Sinclair Broadcast Group, Scripps, Evolution, The Trade Desk, and Basis, leading to a 400% surge in new business revenue and expanded market presence.• Achieved remarkable revenue generation, surpassing $5 million within 18 months, and exceeding $18 million over five years.• Spearheaded company representation at 10+ key industry events, resulting in a notable 60% increase in sales within 6 months.• Directed comprehensive marketing strategies encompassing divisional marketing, advertising, and new product development, driving enhancements across product offerings.• Implemented and refined business development strategies tailored to company objectives, product specifications, and market dynamics, resulting in optimized outcomes.• Orchestrated diverse marketing campaigns leveraging digital, print, and traditional channels, systematically analyzing ROI and KPIs to validate and improve campaign effectiveness.

Led strategic initiatives, collaborated with executives, and strengthened brand communication through competitor, market, and economic analyses. Managed operational teams to develop new service lines, supported project execution, and optimized staff productivity. Drove traffic and conversions through cross-functional AdWords campaigns. Spearheaded web enhancement and social media revitalization, designing ads across channels. Leveraged Drupal, WordPress, A/B testing, SEM Rush, and GA4 for optimization. Cultivated partnerships, conducted keyword research, and developed client dashboards for marketing effectiveness assessment.• Developed and implemented strategic initiatives in collaboration with executive partners to achieve long-term business objectives and strengthen brand communication through comprehensive competitor, market, and economic analyses.• Managed the operational team to successfully develop, launch, and oversee new service lines while supporting project management efforts to ensure efficient execution.• Recruited and supervised staff, providing training and guidance to optimize productivity and adherence to best practices and collaborated with cross-functional teams to develop AdWords campaigns, driving increased traffic and conversions.• Led projects to enhance web pages, diversify strategies, and invigorate social media presence. Designed client ads across various marketing channels, including geofencing, display ads, and social media lead forms.• Utilized Drupal and WordPress to redesign and publish web pages while conducting A/B testing of ad campaigns to enhance performance and ROI and leveraging SEM Rush and GA4 to analyze behavioral patterns and data trends.• Cultivated strong relationships with external partners to foster collaboration and resource optimization while completing keyword research and competitor analysis to identify SEO and PPC opportunities and developing client dashboards to assess marketing channel effectiveness.

Newport News, Virginia, Us

Managed a $30 million budget for the USS Monitor Center's Capital Campaign Build-Out, achieving optimized marketing and construction ROI. Designed and developed multiple websites, driving a 40% increase in online donations. Engaged over 200 vendors, ensuring a 95% satisfaction rate and on-time project completion. Revised content strategies led to a 60% increase in donor engagement and a 40% rise in audience reach. Launched successful digital marketing and social media campaigns, boosting website traffic by over 800% and doubling brand engagement. Achieved significant improvements in email campaign performance, with a 42% open rate and 24% click-through rate. Provided detailed technical and operational direction, reducing project turnaround time by 65%. • Managed a $30 million budget allocation for the USS Monitor Center's Capital Campaign Build-Out, optimizing marketing and construction ROI—designed and developed multiple websites to support fundraising and capital campaign initiatives.• Sourced, vetted, and managed over 200 vendors, ensuring alignment with project goals and objectives.• Devised content strategies to effectively engage target audiences and donors while overseeing marketing collateral preparation.• Launched successful digital marketing and social media campaigns, resulting in an 800% increase in website traffic and doubled brand engagement.• Optimized email campaigns, achieving a 42% open rate and 24% click-through rate while analyzing Key Performance Indicators to validate campaign success.• Provided detailed technical and operational direction, consistently meeting project deliverables and deadlines.• Prepared technical documentation for communication to site engineers and media designers, expediting cross-departmental workflow by 65%.• Orchestrated the migration and restructuring of a large-scale content management system, consolidating over 15,000 web pages and leading to an 80% increase in user engagement.

Master Of Arts - Ma, Marketing

Bachelor'S Degree, Communication And Media Studies

Open Courses In Communication And Media, Marketing And Communication

Associates Of Applied Science, Visual Communication

Certification, Marketing