Sara Kern Email and Phone Number

Advised clients including Southwest Airlines, NY Media, Netflix ‘The Kindness Diaries’, Black Buddha Media Group, Selina, Principal Media, Jellysmack, Brian Mazza, George Mendes/Aldea & Hungry Fan. • Developed comprehensive go-to-market strategies, brand positioning, and sales materials for social and digital media start-ups, ensuring successful market entry and sustainable growth.• Created and implemented marketing org structure and process, including… Show more Advised clients including Southwest Airlines, NY Media, Netflix ‘The Kindness Diaries’, Black Buddha Media Group, Selina, Principal Media, Jellysmack, Brian Mazza, George Mendes/Aldea & Hungry Fan. • Developed comprehensive go-to-market strategies, brand positioning, and sales materials for social and digital media start-ups, ensuring successful market entry and sustainable growth.• Created and implemented marketing org structure and process, including recruiting and training.• Generated revenue growth for brand clients through strategic partnerships encompassing content integration and product placement, influencer marketing, experiential and social media activations. Show less

Drove go-to-market strategy and creation of sales collateral to position the brand as a leader in media and entertainment, powered by data-science and developed/ executed B2B marketing strategy designed to foster client engagement and market share through thought leadership, content, and events.• Led a high performing global team of 12 handling sales strategy and process across four cross-functional teams - Sales, Branded Content, Experiential, and Product.• Fostered relationships… Show more Drove go-to-market strategy and creation of sales collateral to position the brand as a leader in media and entertainment, powered by data-science and developed/ executed B2B marketing strategy designed to foster client engagement and market share through thought leadership, content, and events.• Led a high performing global team of 12 handling sales strategy and process across four cross-functional teams - Sales, Branded Content, Experiential, and Product.• Fostered relationships across Editorial, Studios, and Product teams to proactively develop a calendar of first-to-market opportunities leveraging cross-divisional capabilities and data insights, including data visualization, custom content, and experiential activations. • Cultivated strong client relationships which resulted in securing 10 new accounts, including Mashable’s largest media spend to date. Key clients included: Samsung, American Family Insurance, Turner Broadcasting, Lexus, Oikos, Coca-Cola, Netflix, McDonald’s, and AT&T• Achieved a +35% YOY increase in advertising revenue through the creation of new to market digital and social ad products, sponsorship, and branded content programs. Show less

Drove $45M+ in advertising revenue via development and execution of award-winning cross-platform marketing campaigns for brands including branded entertainment, in-show integrations, mobile and second-screen experiences, social amplification, and event sponsorships. Key clients included AT&T, Lincoln, Target, Hyundai, Lowe’s, Hasbro, Kellogg’s, General Motors, and Coke Zero.• Oversaw a high-performing team of five, ensuring seamless post-sale execution, delivering white glove service and… Show more Drove $45M+ in advertising revenue via development and execution of award-winning cross-platform marketing campaigns for brands including branded entertainment, in-show integrations, mobile and second-screen experiences, social amplification, and event sponsorships. Key clients included AT&T, Lincoln, Target, Hyundai, Lowe’s, Hasbro, Kellogg’s, General Motors, and Coke Zero.• Oversaw a high-performing team of five, ensuring seamless post-sale execution, delivering white glove service and exceptional client experiences and marketing campaigns.• Spearheaded content and digital ad innovation, partnered with third party vendors to develop first-to-market ad products and sponsorship opportunities to position Turner as a leader in media and advertising capabilities.• Created effective processes and fostered collaboration between Turner’s network and ad sales teams to maximize digital revenue while protecting brand integrity. Show less

• Secured strategic commercial partnerships to launch the Adult Swim brand across EMEA. • Drove £1.5M+ in revenue and grew EMEA audience through the development of commercial opportunities that reflected the brand including co-marketing partnerships, content syndication, and digital advertising.

Managed domestic and international sales development and led the Marketing and Branded Entertainment group for Heavy.com and the Heavy Men’s Network. • Developed video content solutions for advertisers that resulted in over $4M of revenue. Key advertisers included Codemasters, Overture Films, Warner Brothers, 20th Century Fox, JVC, Foot Locker, Heineken, Pontiac, MillerCoors Brewing Co. and Brown-Forman.• Created first-class sales materials, including media kit, general presentation… Show more Managed domestic and international sales development and led the Marketing and Branded Entertainment group for Heavy.com and the Heavy Men’s Network. • Developed video content solutions for advertisers that resulted in over $4M of revenue. Key advertisers included Codemasters, Overture Films, Warner Brothers, 20th Century Fox, JVC, Foot Locker, Heineken, Pontiac, MillerCoors Brewing Co. and Brown-Forman.• Created first-class sales materials, including media kit, general presentation, “Power of Heavy” sizzle reel, event sales sheets, press sheets, advertiser mock-ups, success stories and program recaps.• Devised multi-platform programs and managed client events from conception through execution. Provided sales support through media plans oversight, pulling relevant research, and forecasting inventory. • Assisted in the launch of the Heavy Men’s Network at the 2008 Ad Age Digital Conference. Show less