-Serve as the primary liaison for Made You Feel, managing all PR activities including pitching, host interviews, and asset requests.-Connect MYF with relevant Swimply contacts, hosts, and guests; provide cross-functional insights for timely, relevant pitches.-Monitor the press email account and manage weekly PR status calls, tracking action items and follow-ups.-Lead the briefing and onboarding process for Twigeo, offering insights on strategy, editorial processes, and successful content examples.-Oversee the monthly social calendar in collaboration with the team, driving creative brainstorming and social content ideation.-Identify opportunities for rapid-response social content tied to cultural trends; manage Twigeo to ensure high-quality content delivery.-Supported celebrity and macro influencer talent deals in collaboration with MYF to enhance Swimply's brand visibility.-Drive strategic partnerships with brands like Camber and Deep End Fitness; identify and manage new brand-building partnerships.-Provide project management and oversight for Swimply-owned and co-branded events, ensuring seamless execution.-Oversee the Chief Pools Officer Program, including the application, selection, and onboarding process, as well as social deliverables management.-Manage and serve as the primary contact for team members; represent the brand in weekly Company Growth meetings and support cross-functional calendar oversight.

-Oversee Swimply's main social platforms (Instagram, Facebook, Twitter, LinkedIn, Threads)-Create, schedule, and manage social posts (in keeping with our corporate brands and tones of voice) while also engaging with followers/partners.- Identify and adopt impactful social trends by keeping track of relevant industry news and opportunities.- Using online and digital platforms such as Figma, Canva, Capcut, and Adobe Creative, create and schedule content.-Working with social media management and reporting tools Sprout Social and Hootsuite.- Innovate seasonal campaigns to boost bookings and user sign-ups and drive revenue.- Collaborate with influencers, and content creators to obtain brand-led UGC.- Set and reach quantitative goals across all digital and social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, Tik Tok.

- Manage a team of photo editors and photographers to achieve market optimization and development.- Build systems, create a shot list, and retouch guidelines to manage creative workflow.-Keep documentation of all brand efforts, including naming, design, and visual assets, within our team and across various levels of the organization.-Boots on the groundwork to gain insight into each market to improve SOPs photographed 130 properties.

Constantly working to build a loyal and satisfied customer base through exceptional customer service. Answered service questions and offered information to potential costumers while in constant communication with other team members.

Redesigned and rebranded the website layout to match The Teller's aesthetic. Continuously update the website to ensure every issue of the magazine is on the platform.

Assisted Jill in post-production photo editing, attended indoor/outdoor photoshoots, and helped organize photos on multiple social media accounts.