• Event Management - Organizing and executing events for club members, guest events, sponsors, corporate, charities, partners and the UAE professional sports bodies• Database management - Develop and ensure proper maintenance of an accurate contact management system including call records, database and activity management. • Develop and implement advertising and promotional campaigns designed to generate membership and guest sales.• Direct Marketing – Create monthly e-newsletters for members, guests and database of Troon Executive members • Managing the membership program designed to increase total membership count and annual fee revenue.• Marketing & Brand Collateral - ensured scope of marketing collateral was briefed and created according to stakeholder/advertiser’s requirements and within budget• Generating monthly reports for the Facility Manager and Owners that enables them to take key strategic decisions on the club’s management and growth plans.• Strong relationship management with key stakeholders, members, Sports City personel, Troon Golf Worldwide Marketing teams.• Sales & Marketing Conferences – attendance at local and global conferences to promote The Els Course to overseas marketing and tourism bodies• PR – weekly submission of press worthy information regarding The Els Club to revelant sports publications and newspapers in the Middle East region.Achievements:Instrumental in driving the current price restructuring strategy to ensure continued success in the marketplace. Relationship Management with commercial partners including Al Tayer Motors, Rivoli, The Westin, Channel 4 and SharpExceeded Group Event RevenueTargets for 2011Management of the Charity Event for Haiti, which generated USD 100,000 in relief.Management of the Relief Event for the Queensland flood victims which generated USD 35,000.00

• Assist with re-development of Golf Club, mapping out improvements and formulating a marketing plan to make Down Royal a premier golfing destination.• Manage the course, work with the green staff and prepare maintenance programmes. Manage the membership. Control and assign budget, developing business cases for resource. Develop a marketing and PR campaign. Design and produce brochures, secure and build sponsorship opportunities. Manage events and staff as appropriate.

• Manage day to day activities of busy members club, meeting the objectives set out in the budget and annual business plan. Implementing strategies on behalf of the Committee. Manage events including ‘The Special Olympics’. • Provide effective administration and support services. Manage the Bar, Course & Pro Shop. Work closely with local press and develop a marketing and PR campaign. Responsible for HR and ensuring appropriate Health & Safety practices were in place.

• Responsible for all overseas visitors & co-ordinating with existing tour groups.• Organise Corporate & Society Events. • Implementation and training of booking system. Marketing, press releases. Overseas promotion of club via mail shots and online promotion. Events management including 4 British Seniors, Ladies Amateur & GUI events.Time worked (1998 -2002 & 2003 – 2005)