Co-Founder
Current- Responsible for procurement and negotiations with fabric and other raw materials’ suppliers, factories, and distribution partners- Responsible for the set-up and launch of the brand’s website & online channel- Developed Ímpar Atelier’s pricing and promotional strategy, with full P&L analysis and accountability- Developed the brand’s marketing strategy, including brand identity, image, personality, and social mediapresence. Worked closely with a creative studio to help implement our vision- Strengthened the brand’s relationship with relevant media outlets