• Senior Designer for an omni-channel hair color company disrupting the beauty industry with salon-quality, ammonia-free hair color. • Lead designer responsible for concepting and executing on all graphics for the Madison Reed Color Bar, both in-store and online including in-store and digital marketing materials, signage, neon signs, store barricades, window displays, digital and print promotional campaigns and art directing photo shoots.• Designing captivating advertisements for both print and web, including Facebook videos, Pinterest, banner ads, emails, direct mail pieces and out of home advertisements. • Designing visual merchandising signage for Madison Reed Color Bars and displays for wholesale partners like Ulta, QVC + Sephora.

• Designed captivating print, digital and video advertisements for social platforms, banner ads,emails, direct mail pieces and out of home advertisements often juggling 15+ projects at any given time•Partnered with Digital Product Managers and UX designers to build out intuitive andbeautiful digital experiences for new product launches and conducted user research to supportthe design efforts that resulted in increased conversions

• Web Graphic Designer for an online luxury boutique where consumers borrow, buy, and sell authentic luxury fashion accessories.• Designed marketing content for 60+ emails, 15+ home pages, 8+ supporting tiles and 40+ social media posts a month targeted for a female audience, age 25-40, living in cities.• Generated new ideas and innovation for creative execution and customer experience to elevate the marketing strategy.• Successfully produced high quality projects that lead to record breaking days of sales in a fast-paced environment while meeting tight deadlines.

• Lead designer for a multi-million dollar arts and crafts business that distributes to Michaels, Hobby Lobby, JoAnn Fabrics and hundreds of online retail chains.• Updated website graphics, making it easier for customers to navigate, dramatically increasing website sales.• Redesigned the aesthetic of Walnut Hollow’s best selling wood burning product line from the ground up to meet the needs of our new company direction focusing on a younger and trendier market.• Directed, designed and coordinated all marketing and design projects, including brand extensions, catalogs, advertisements and sales materials from concept to completion.• Doubled the number of email marketing campaigns sent out, effectively increasing online shop traffic and the number of email list contacts by 30%.• Created and analyzed reports for social media and e-mail marketing to form efficient, long term plans for marketing budget allocation.• Quadrupled the number of followers on social media. Planned and executed social media and digital advertising strategies.

• Built the brand identity for an international non-profit that delivers free eyeglasses to students of low income, rural families.• Designed template and layout for website, visited by hundreds of visitors daily.• Created design theme for marketing and collateral materials including the letterhead, business cards, PPT template, and promotional postcards.• Designed custom graphics to communicate the importance of eye exams for students.

• Led strategy for marketing campaign that was distributed to volunteers and donors to promote summer fundraising activities for a local non-profit organization.• Managed monthly newsletter with Constant Contact.• Designed promotional materials for company events. • Mastered Word Press design elements to update company website.