Sara Robbins, Apr Email & Phone Number

Reno, Nv, Us

Reno, Nv

-Lead Social Media Division, including growth path definition and continuing to adapt and evolve the agency's approach to social. -Define and grow agency's approach to Influencer Relations. -Serve as a thought leader on social media and its value as a marketing tool.-Manage and grow a team of employees, including coaching and mentoring, providing feedback and annual reviews, and developing growth paths for each employee. -Directly involved in the execution of social media as a craft, including planning and implementation of a broad range of social media activities across all teams and clients.

Reno, Nevada, United States

Reno, Nv

-Execute public relations strategy for local media while overseeing national strategy facilitated by public relations agency of record; includes research, press releases, pitches, media collaboration and hosting media events -To support public relations strategy, oversee content creation for materials such as videos, blog posts and branded merchandise -Coordinate on site public relations needs such as photoshoots, interviews, FAM tours and media visits -Direct social media strategy including campaigns, influencers, giveaways, content creation and paid advertising -Create integrated marketing plan for headlining entertainment; secure collateral and ensure all marketing teams follow artist guidelines; facilitate artist interviews with local media as well as promotions -Traditional and digital media monitoring

Reno, Nevada Area

-Strategize and implement social media content for various clients in gaming, retail, healthcare, golf, nonprofit, and auto industries. -Create unique digital, SEO-building content including contests, blogs and infographics. -Create and coordinate public relations strategies, including press releases, pitches, interviews, and special events.-Planned and facilitated Charity and VIP Grand Opening Events for Galaxy Luxury+ IMAX Sparks for over 500 attendees

Reno, Nv

-Coordinate media coverage through individual and agency efforts by way of press releases, event planning, and resource outreach.-Spearhead of events and promotions, including program creation, internal communication, marketing, and execution. Events include grand re-opening, ribbon cutting ceremony, reveals, nightlife, and charity events. -Control and monitor all incoming press inquiries, media staging, and spokesperson requests. -Plan, monitor, and execute online engagement through social media and third party websites. Create content for main website, using Expression Engine and including blog posts, event listings, and building outlets. -Draft marketing communications, including radio ads, radio tags, TV scripts, newsletter content, and internal procedures.-Media buying and ad strategy -Event operations

Reno, Nevada Area

-Provide social media support to increase traffic and revenue for various clients in education, home services, B2B, mortgage, finance, insurance, medical and health verticals via Twitter, Facebook, Digg, Stumble, Quora, Flickr, YouTube, LinkedIn, Storify, Tip'd, and other various platforms. -Plan and implement social media campaigns to increase engagement and public relations. -Secure media coverage and maintain media and key influencer relations -Create and edit press releases as well as site content.-Monitor growth and account successes using various analytic platforms. -Recruit, train and manage social media freelance pool for quality assurance.

-Oversee accommodations for all actors, technicians, stage crew, and musicians for the festival. -Arrange transportation, hotel rooms, hospitality, and schedules for musicians as part of the Sand Harbor Music Festival. -Plan and prepare social events for participating patrons of festival.

-Oversee building operations in absence of full-time staff including supervision of special events and building safety-Conduct student staff by assigning them to stations in the building, as well as individual tasks-Maintenance of building including set-up and tear-down of events and building cleanliness-Assistant to the Program and Marketing Director which includes creation of promotion for events within the building, researching and implementation of new supplies, and liaison between vendors and staff for grand opening ceremony.-Assistant to the Associate Director of Operations which includes writing and establishing new Student Employee Handbook, taking part in New Faculty Search Committees, and helping implement new services throughout the building.

-Administrative tasks including answering phones, inventory, ordering of office supplies, and management of traffic-Creating event communications materials such as formal written invitations, event fliers and RSVP managements.-Increased attendance to 2009 Latino Convocation by over 100% through persuasive and persistent communication. -Increased recruits for ASCENT Mentor Program by 25% through newsletter writing and telephone contact.-Copy Editing-Payroll

-Supervision of front desk, including answering of phones and faxes, managing of incoming mail and packages, and greeting guests-Assisting with compiling reports, including typing of notes, filing of photographs, and proof reading. Within two weeks of employment, office was caught up on work after being several months behind.

-Manage sales floor, assuring that customers are being assisted, while also focusing on loss prevention -Assist in store closing including handling and double-checking of deposits -Help with monthly floor design, including placement of trends and themes, as well as design of mannequins-Training of new employees on HEART customer service system

Bachelors, Journalism, Public Relations, English Writing

Activities and Societies: Vice President of Member Relations for PRSSA, Arts and Entertainment writer for the Nevada Sagebrush.

History, Theatre

Activities and Societies: Foreign Exchange Student

High Honors

Activities and Societies: Pantheon, Panther Print, National Honor Society, Teens in Prevention, R-Jeneration2006 Outstanding Achievement.