Sara Shields Email & Phone Number

San Marcos, Tx, Us

As a dedicated faculty member in the Digital Media Innovation program in the School of Journalism and Mass Communication, I teach a range of courses designed to equip students with cutting-edge skills in the digital media landscape. My course portfolio includes Web Design and Publishing, Social Media Video, Visual Storytelling, Media Design, Advanced Social Media and Analytics, Social Media Analytics Platforms, Mobile Storytelling in the Outdoors, and Fundamentals of Digital and Online Media. I… Show more As a dedicated faculty member in the Digital Media Innovation program in the School of Journalism and Mass Communication, I teach a range of courses designed to equip students with cutting-edge skills in the digital media landscape. My course portfolio includes Web Design and Publishing, Social Media Video, Visual Storytelling, Media Design, Advanced Social Media and Analytics, Social Media Analytics Platforms, Mobile Storytelling in the Outdoors, and Fundamentals of Digital and Online Media. I am engaged in curriculum development, continually seeking to integrate the latest industry trends and technologies into my teaching. My passion for education drives me to foster a dynamic learning environment where students are encouraged to excel and innovate. I find great fulfillment in mentoring students and supporting their growth as they prepare for careers in the ever-evolving field of digital media. Show less

As the Owner of Pixel Creative Media, I lead a dynamic creative production business specializing in high-quality video production, photography, and web design. Our mission is to collaborate closely with clients to elevate their online presence and enhance their branding strategies. We offer a comprehensive suite of services tailored to meet the unique needs of each client, from crafting compelling visual content to designing engaging websites. Our portfolio showcases a diverse range of projects… Show more As the Owner of Pixel Creative Media, I lead a dynamic creative production business specializing in high-quality video production, photography, and web design. Our mission is to collaborate closely with clients to elevate their online presence and enhance their branding strategies. We offer a comprehensive suite of services tailored to meet the unique needs of each client, from crafting compelling visual content to designing engaging websites. Our portfolio showcases a diverse range of projects that demonstrate our commitment to creativity and excellence. Show less

Austin, Texas Area

As the Digital Content Manager at True Grit Management, I led creative direction and content production for several artists and bands, producing video and radio commercials for both broadcast and digital platforms. I designed a variety of promotional assets and advertisements across digital and traditional mediums, while also developing and maintaining artist websites and marketing emails through front-end development. Additionally, I managed artist online stores, handling everything from store… Show more As the Digital Content Manager at True Grit Management, I led creative direction and content production for several artists and bands, producing video and radio commercials for both broadcast and digital platforms. I designed a variety of promotional assets and advertisements across digital and traditional mediums, while also developing and maintaining artist websites and marketing emails through front-end development. Additionally, I managed artist online stores, handling everything from store page design to merchandise photography, and creating engaging graphics and videos for promotional campaigns. Show less

New Braunfels, Tx

As the Digital Marketing Manager at Downtown Social, I managed all facets of the venue's marketing strategy, encompassing both digital and traditional channels. I leveraged a variety of analytics tools to analyze key marketing metrics and optimize campaign performance. I directed social media marketing initiatives and crafted compelling content for online platforms. Additionally, I supported event coordination and live music booking, and produced video and radio commercials for both broadcast… Show more As the Digital Marketing Manager at Downtown Social, I managed all facets of the venue's marketing strategy, encompassing both digital and traditional channels. I leveraged a variety of analytics tools to analyze key marketing metrics and optimize campaign performance. I directed social media marketing initiatives and crafted compelling content for online platforms. Additionally, I supported event coordination and live music booking, and produced video and radio commercials for both broadcast and digital audiences. Show less

Working on the Artist Branding team, I managed social media platforms for multiple bands and artists, promoting albums, apparel, and events. I maintained and updated artist websites using WordPress, Squarespace, and Tumblr, and organized show schedules through Bandsintown and our internal system. Additionally, I handled logistical arrangements for tours, including booking flights, hotels, and practice spaces. I also edited and produced short promotional videos for social media and filmed live… Show more Working on the Artist Branding team, I managed social media platforms for multiple bands and artists, promoting albums, apparel, and events. I maintained and updated artist websites using WordPress, Squarespace, and Tumblr, and organized show schedules through Bandsintown and our internal system. Additionally, I handled logistical arrangements for tours, including booking flights, hotels, and practice spaces. I also edited and produced short promotional videos for social media and filmed live performances at Austin City Limits, creating engaging content to enhance artist visibility. Show less

As a Graduate Teaching Assistant, I led lab sessions for undergraduate mass communication students, providing instruction on topics including blogging with WordPress, video editing, app prototyping, basic HTML/CSS, and social media branding. I facilitated hands-on learning experiences, guiding students through practical projects that applied theoretical concepts. I also provided individualized support, assessed student progress, and contributed to curriculum development by creating… Show more As a Graduate Teaching Assistant, I led lab sessions for undergraduate mass communication students, providing instruction on topics including blogging with WordPress, video editing, app prototyping, basic HTML/CSS, and social media branding. I facilitated hands-on learning experiences, guiding students through practical projects that applied theoretical concepts. I also provided individualized support, assessed student progress, and contributed to curriculum development by creating instructional materials and resources. Additionally, I collaborated with faculty to enhance course content and ensure alignment with industry standards, preparing students for careers in digital media and communication. Show less

As a Public Relations Assistant, I collaborated with a team to execute a comprehensive public relations campaign for Redbud Roasters, aimed at enhancing brand awareness and driving sales growth. I was responsible for designing visually engaging promotional graphics for printed flyers and social media platforms, as well as capturing high-quality photographs of the coffee shop for use on the website and in marketing materials. Additionally, I contributed to strategic planning, developed content… Show more As a Public Relations Assistant, I collaborated with a team to execute a comprehensive public relations campaign for Redbud Roasters, aimed at enhancing brand awareness and driving sales growth. I was responsible for designing visually engaging promotional graphics for printed flyers and social media platforms, as well as capturing high-quality photographs of the coffee shop for use on the website and in marketing materials. Additionally, I contributed to strategic planning, developed content calendars, and assisted in organizing community events to boost local engagement and foster customer loyalty. I also monitored campaign performance and provided insights to refine our approach, ensuring our efforts aligned with the client's goals and brand identity. Show less

As the Director of Electronic Communications, I managed the organization's social media presence across Facebook, Twitter, and Instagram, effectively enhancing online engagement and brand visibility. I was nationally recognized for initiating the 'Sister Appreciation' campaign, which expanded beyond our chapter to others across the United States. This campaign aimed to celebrate individual achievements and foster a supportive environment that encouraged academic, philanthropic, and personal… Show more As the Director of Electronic Communications, I managed the organization's social media presence across Facebook, Twitter, and Instagram, effectively enhancing online engagement and brand visibility. I was nationally recognized for initiating the 'Sister Appreciation' campaign, which expanded beyond our chapter to others across the United States. This campaign aimed to celebrate individual achievements and foster a supportive environment that encouraged academic, philanthropic, and personal excellence among members. Additionally, I developed and maintained the organization’s website, ensuring content was up-to-date and aligned with our brand messaging. I also captured and produced photos and videos for various events, creating dynamic multimedia content to highlight our activities and achievements. Other responsibilities included developing the website and managing it on a daily basis. I photographed and made videos for several events throughout the semesters during my position. Show less

As the Social Media Intern for Texas State University's Graduate College, I created engaging graphic and written content for the organization’s Facebook and Twitter platforms. My responsibilities included promoting contests and trivia questions to increase engagement, managing community interactions, and crafting posts that aligned with the College's messaging. Additionally, I produced an informational video on the graduate school application process, providing valuable resources for… Show more As the Social Media Intern for Texas State University's Graduate College, I created engaging graphic and written content for the organization’s Facebook and Twitter platforms. My responsibilities included promoting contests and trivia questions to increase engagement, managing community interactions, and crafting posts that aligned with the College's messaging. Additionally, I produced an informational video on the graduate school application process, providing valuable resources for prospective students and enhancing the College's digital presence. Show less

I designed the layout of the yearbook as well as write copy for many of the pages. I reviewed the publications content and quality, as well as assign work to the yearbook staff.

As the advertising editor, it was my duty to manage all advertising income as well as yearbook sales. I designed advertisements for over 50 businesses, and made sure business and senior advertisements were done before deadlines.

Master Of Arts (M.A.), Digital Media, 3.92

Activities and Societies: Vice President of Mass Communication Graduate Student Association

Bachelor Of Science (B.S.), Mass Communication - Public Relations, 3.47 (Cum Laude)

Activities and Societies: Delta Gamma

Education record

Activities and Societies: Yearbook Staff Yearbook Advertising Editor Yearbook Editor Video Announcement Producer / News Anchor