Supporting bilateral trade between Pakistan and the US

Revamped SOPs and strategize resources to strategically manage the marketing department. Design, execute, and oversee marketing strategies and initiatives for 16+ international brands, including Dell, Canon, Philips, Microsoft, Huawei, and Oracle under Megaplus umbrella. Hold full accountability for creating retail network in local market with expansion in T-1 and T-2 cities. Ensure digital and e-commerce channel growth for brands in line with growth targets.SARAN AHMAD P A G E | 2KEY ACHIEVEMENTS• Contributed positively to the success of strategic and technical initiatives, developed marketing department from scratch, designed plans, initiated marketing calendars, trained cross-functional teams, and directed overall marketing dept• Coordinated marketing plans, include ATL, BTL, E-commerce, social media, channel marketing, and direct marketing• Increased profitability of the organization by creating B2B marketing and communication materials and spearheading online business in liaison with high performing regional teams of brands in Singapore and Malaysia• Acknowledged with the employee of the year award in recognition of outstanding leadership skills• Significantly boosted online business of Philips by 1600% in one year by devising online strategy for home appliances• Designed pricing strategy for both IMT (International Modern Trades) and LMT (Local Modern Trade) for Phillips• Raised portfolio to $3M in consumer and commercial domains by establishing and executing GTM strategy for Canon• Renowned for positioning Philips Home Appliances as the 3rd largest selling brand in Pakistan on Daraz.pk

Directed project Connected Agriculture Platform Punjab (C.A.P.P) in coordination with all internal and external key stakeholders and achieved KPIs within timelines. Managed farmer training eco-system and distribution of cellphones. Played a key role in developing and directing marketing and internal/external communication strategies.KEY ACHIEVEMENTS• Spearheaded the project focused on Awareness and Training of farmers to increase the growth of local agriculture; distributed more than 125K cellphones to farmers with 10 applications to support them in devising best practices• Introduced multiple Reward Schemes and Television Commercial, developed facilitation centers for the farmers’ awareness and trainings, gathered survey-based data, and performed ensured adequate monitoring & evaluation• Produced content television commercials and for other ad campaigns to provide effective information to end-users• Steered efforts towards designing various Commercial Marketing campaign, events, and cross-dimensional project• Raised usage of platform by 31% in 3 months as well as improved training efficiency by establishing SOPs for monitoring and evaluation of training centers• Significantly increased accuracy of claims by 97% as well as claim submissions by 54% by redeveloping Subsidy app claim process and adding image recognition of claim tokens

Producer/Concept Producer for two web series based on promotion of Pakistani culture.Project 1: Music based web series.Project 2: Web series to promote Urdu literature.

Administered and reorganized marketing functions approaches in the local market. Implemented strategies and trade marketing initiatives to develop brand and attain customer and reseller mindshare. Introduced and devised collaborative marketing programs and CSR initiatives in nationwide educational institutes.KEY ACHIEVEMENTS• Promoted channel dell products in the market by launching localized television campaigns• Monitored and developed reseller trade program for entire SADMG region as well as led reseller incentive trip to Bangkok for 200+ resellers from Pakistan, Bangladesh, Sri Lanka, and Nepal• Liaised with M&P and Inbox Technologies to launch first of its kind locally operated warranty claim centers• Initiated and introduced “Dell Day” in nationwide educational institutes to provide professional development training and laptop loan facility to students

Planned and administered marketing/brand operations of the organization while coordinating with two marketing specialists. Steered sales meetings with distributors to facilitate entailed allocation of funds to Dell partners and achieve defined targets. Played an integral role in leading nationwide end customer road shows, ATL marketing, reseller branding, and POSM. Supervised marketing expense ledger for agency payments to release and disperse payments to distributors. Designed marketing strategies for end customer, new products, and retail universe. Introduced quarterly incentive programs for resellers, conducting quarterly reseller spiffs and organizing product trainings for new products.KEY ACHIEVEMENTS• Launched the industry’s first celebrity endorsement campaign to promote Dell Ultra-books with Coke Studio stars Rachel Viccaji and Farhad Humayun• Raised company’s Facebook page fan base to 95% QoQ by introducing Dell Country Manager Tab and launching experience center in collaboration with Intel Pakistan in Karachi• Succeeded in achieving 13% incremental sales through conducting reseller trip & incentive program with Junaid Jamshed• Gained promotion to the position of Marketing Manager in recognition of outstanding leadership abilities

Built synergies with cross-functional finance teams to deliver PO/PR requests and claim forms in a timely manner. Created vendor funded programs in the market and handled social media marketing through liaison with Microsoft and Intel.KEY ACHIEVEMENTS• Examined and updated weekly sales from resellers and distributors while launching online reseller portal• Acknowledged with Going Above and Beyond the Call of Duty award for Q4FY13• Ensured growth of brand in the market by leading market research and facilitating marketing strategy and planning• Grew revenue to 11% for the quarter by leading reseller Car and Bike incentive program• Effectively developed first Dell Experience Centre and SMS verification system for Pakistan market

Recruited to promote British Council’s Virtual Education Platform among students of various educational institutes across Pakistan. On-board educational institutes for project collaboration, conducted trainings & lectures in schools across the region. Managed the program’s social media communication. Part of the management team for the launch event. Key Contributions: Successfully conducted the launch event with UK’s ambassador as the event’s chief guest.

Joined the marketing team to promote the brand among students in various universities. Conduct promotional & marketing events at educational institutes on monthly basis, supported sales staff during sales drive and conducted weekly branding report for key outlets.Key Contributions: Part of execution team for Red Bull Street Style, Red Bull Doodle Art, Red Bull Bobby Bike, visit of Kenny Belaey and Brucu