Sarang Kumar

Sarang Kumar Email and Phone Number

Consulting Editor @ Spiritz Magazine
Delhi, India
Sarang Kumar's Location
Delhi, India, India
About Sarang Kumar

In the vibrant world of alcoholic beverages, my journey began with a spark of curiosity during my studies at IHM Pusa. There, I discovered my passion for the alcobev industry, a field rich in heritage and innovation. This curiosity turned into a lifelong pursuit, leading me to an exceptional career filled with diverse experiences and continuous learning.My professional adventure kicked off as a Key Accounts Representative at Bacardi, where I honed my skills in sales and marketing. Driven by a desire to delve deeper, I pursued an MBA, immersing myself in the intricacies of the sales and marketing functions. But my curiosity didn’t stop there—it drew me into the fascinating world of wines.Joining Prestige Wines and Spirits post-MBA was a pivotal moment. Starting in marketing, I soon found myself exploring various roles, from Key Accounts to Strategy. This multifaceted experience shaped me into a well-rounded professional with a 360-degree understanding of the alcobev business. My journey also granted me extensive international exposure, attending numerous trade shows and gaining insights from across the globe.Every day, my curiosity and eagerness to learn propel me forward. The heritage and innovation of the alcobev world continue to captivate me, and I am driven by the thrill of discovering new horizons within this dynamic industry.

Sarang Kumar's Current Company Details
Spiritz Magazine

Spiritz Magazine

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Consulting Editor
Delhi, India
Sarang Kumar Work Experience Details
  • Spiritz Magazine
    Consulting Editor
    Spiritz Magazine
    Delhi, India
  • Aristol
    Head - Strategy & Marketing
    Aristol Nov 2021 - Present
    New Delhi, Delhi, India
    -Overall Vision & Strategy: Developing and executing the company's vision and strategy, overseeing forecasting, annual and monthly budgets, PnL, and cash flows. Implementing corrective measures to sustain and propel growth.-Marketing: Lead activations, customized global marketing initiatives, and identifying collaboration opportunities with media, influencers, and opinion leaders while crafting digital content to boost consumer engagement.-Portfolio Management: Expanding the portfolio to over 50 SKUs from 11 globally renowned brands within a year. Strategically positioning and integrate ‘4Ps’ for all SKUs based on market demographics and focus channels.-Key Accounts Management: Collaborating with sales teams to negotiate and close annual contracts with key accounts, including ARCs. Managing PnL while ensuring long-term partnerships and sustained growth.-International Exposure: Part of the Indian delegation to 'Vinitaly 2023' in Verona, invited by the Italian Trade Agency and the Embassy of Italy. Invited by Jalisco Government for 'Cumbres de Bebidas de Mexico 2022' to foster international trade partnerships.
  • Spiritz Magazine
    Consulting Editor
    Spiritz Magazine Sep 2022 - Present
    New Delhi, Delhi, India
    Digital Strategy: Formulate and execute digital strategies, optimizing content for maximum engagement and viewership.Content Collaboration: Work with the editorial team to create compelling narratives and engaging content.Trade & Consumer Events: Conceptualize and execute industry and community events, including Spiritz Achievers’ Awards 22 & 23, Indian Single Malt Day, and Bartender’s Day Out.Social Media Growth: Achieved an organic LinkedIn followership of 10K.Global Recognition: Elevated Spiritz portal to the top 25 alcobev portals globally.
  • Prestige Wines And Spirits Pvt. Ltd.
    Manager-Strategy And Development
    Prestige Wines And Spirits Pvt. Ltd. Apr 2017 - Oct 2021
    New Delhi Area, India
    -Growth Strategy: Collaborated with senior management and the Board to drive and implement growth strategies.-International Expansion: Attended international exhibitions like Vinexpo and Prowein to expand the strategic portfolio with 4 SKUs tailored for the Indian market.-Brand Activations: Led activations and growth initiatives for all portfolio brands, managing and tracking budgets.-Market Implementation: Worked with Key Accounts teams in major markets (Delhi, Mumbai, Goa, Pune, Bangalore, Chennai) to execute marketing plans and drive growth.-Luxury Partnerships: Introduced the portfolio to ARCs for luxury hotel chains, including ITC, Leela, and Oberoi.
  • Prestige Wines And Spirits Pvt. Ltd.
    Manager-Marketing & Key Accounts
    Prestige Wines And Spirits Pvt. Ltd. Apr 2016 - Mar 2017
    New Delhi Area, India
  • Prestige Wines And Spirits Pvt. Ltd.
    Assistant Manager-Marketing
    Prestige Wines And Spirits Pvt. Ltd. May 2013 - Mar 2016
    New Delhi Area, India
  • Pioneer Electronics
    Summer Internship
    Pioneer Electronics Apr 2012 - May 2012
    Gurugram, Haryana, India
    Research on the topic "Evaluation of Brand Presence of Pioneer in the Delhi Automobile After market".
  • Bacardi
    Representative-Key Accounts And Promotions
    Bacardi May 2009 - Oct 2010
    1.Planning and managing sales promotions.2.Planning and managing promotional events.3.Maintaining relations with key accounts.4.Managing sales at the key accounts.5.Check weather the deliveries are being done on time.

Sarang Kumar Education Details

Frequently Asked Questions about Sarang Kumar

What company does Sarang Kumar work for?

Sarang Kumar works for Spiritz Magazine

What is Sarang Kumar's role at the current company?

Sarang Kumar's current role is Consulting Editor.

What schools did Sarang Kumar attend?

Sarang Kumar attended Christ University, Bangalore, Symbiosis Centre For Distance Learning, Institute Of Hotel Management - Pusa (New Delhi), Delhi Public School, Ranipur Haridwar.

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