Manage Search Engine Marketing Campaigns on Google (Search and Display Network)- Support Account Managers on all SEM issues- SEM performance tracking, analysis and reporting- SEM budget planning and recommendations- Create ad copy and perform keyword research, analysis and optimizations- Research and create geo targeting SEM campaigns and perform A/B Testing- Manage and track spend across all SEM campaigns- Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis- Keep up to date with paid search best practices, bid management systems and keyword development tools- Monitor campaign results, analyze key metrics, and optimize click-through and conversionrates.- Track, report, and analyze campaigns and suggest PPC initiatives.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize ad copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization