Sarann Buckby Email & Phone Number

Newark-On-Trent, Gb

Milton Keynes, England, United Kingdom

Milton Keynes, United Kingdom

Jersey Road PR is a full-service PR and media agency working with organisations making a difference in the world to give their stories a voice. We work with clients in the UK, USA, and Australia crafting their message, training their teams, and extending their reach through targeted media coverage.As a PR Account Manager I manage a portfolio of clients, helping to provide strategic counsel to aid their PR and wider media campaigns and build relationships with media on behalf of clients.

Milton Keynes, United Kingdom

Responsible for the development and delivery of strategic and measurable PR campaigns for clients specialising in the leisure, hospitality and tourism sector, whilst overseeing the development of client communications.

Northampton, United Kingdom

Business development and account management role for design and digital offerings to the charity sector within this integrated marketing and design agency.

United Kingdom

OutlineProvide strategic communication and business development services to a variety of clients including Gone Digital (digital marketing agency) as well as URUP (SaaS products). Assist in demonstrating business value through business development, external and internal communication strategies, project management and key client account management.Key Responsibilities • Develop communication strategies based on data insights that meet client business objectives. • Business… Show more OutlineProvide strategic communication and business development services to a variety of clients including Gone Digital (digital marketing agency) as well as URUP (SaaS products). Assist in demonstrating business value through business development, external and internal communication strategies, project management and key client account management.Key Responsibilities • Develop communication strategies based on data insights that meet client business objectives. • Business development by engaging existing business relationships and qualified leads. • Demonstrate innovation and ingenuity to entrench the client’s product and/or services within their key client accounts. • Engage and build value-add relationships with clients.• Strategise the optimal use of the services and/or platform to achieve best-outcomes in respect of clients requirements and objectives.• Conceptualise digital campaigns, craft campaign content, oversee the build and deployment of digital campaigns and compile usage and insights reports. • On the basis of excellent service, generate new leads and opportunities on behalf of clients. Key Achievements/Projects for Internal Communication campaigns• Motivating 40% more staff to earn and log health and safety points on their intranet over a six-week period through five digital engagements that included gamification;• An educational and activation campaign that explained the new internal referral programme generated a 54% conversion target to visitors, with 22% participating in a survey to bring much-needed insight to the client. 15% of users acted on the information and clicked on the referral button.Key Achievements/Projects for External Communication campaigns• Motivated Financial Services customer base to switch to email to receive their policy statements. Generated a 12% conversion and included new referral leads from 7% of users and opt-in for a product upsell from 2.5% of users. Show less

Johannesburg Area, South Africa

OutlineAs one of the founders of the business, assisted with strategic market positioning, business and product development and building operational processes with partners and end-clients. Key Responsibilities• Develop strategic market positioning for the business as well as one of the international SaaS products with a focus on marketing data analytics.• Build relationships with distribution partners and clients to help drive better business through digital transformation.… Show more OutlineAs one of the founders of the business, assisted with strategic market positioning, business and product development and building operational processes with partners and end-clients. Key Responsibilities• Develop strategic market positioning for the business as well as one of the international SaaS products with a focus on marketing data analytics.• Build relationships with distribution partners and clients to help drive better business through digital transformation. • Assist in driving sales & marketing for key products.• Strategise and drive operational processesKey Achievements/Projects• Assisted in driving a key partnership that has ultimately driven the most sales opportunities for the business to date. • Identified key processes and software products to assist in establishing operational procedures for the business. Show less

Johannesburg Area, South Africa

OutlineCo-founded this successful Communications agency with 14 staff members that introduced an innovative (for the time) integration of PR and social media marketing services, with a focus on measurable results and exceptional client services. Won the business of top local and international brands across Retail (fashion, beauty and décor), Entertainment and Travel. Key Responsibilities• Involved in business development and management, strategy, planning and hiring of talented… Show more OutlineCo-founded this successful Communications agency with 14 staff members that introduced an innovative (for the time) integration of PR and social media marketing services, with a focus on measurable results and exceptional client services. Won the business of top local and international brands across Retail (fashion, beauty and décor), Entertainment and Travel. Key Responsibilities• Involved in business development and management, strategy, planning and hiring of talented staff members.• Oversaw client retention with some of the key account managers through relationship building and consistent delivery of reporting back on goals met. • Helped drive creative PR and digital campaign concepts for clients with teams. • Helped to develop new product offering of paid social media spend with co-founder through detailed reporting and insights for agency client. • Upselling media events and additional consultancy services to clients. • Partnering with advertising and digital marketing agencies to assist in providing key social media, social media advertising, product launch and business development services. Key Achievements/Projects• Played an important business development role that resulted in landing one of the biggest fashion and cosmetics retailers within Southern Africa as a client. Was able to grow the business from one brand in 2011 to a total of 25 brands in 2016, including international brands such as Calvin Klein, River Island, Dune London, Jigsaw London, Vince Camuto, Lucky Brand and Victoria's Secret. • Also landed the Sony Pictures Releasing International (SPRI) account, through their local partner Ster-Kinekor, as a result of a referral through another client where we were able to demonstrate strong social and paid media analytical skills. Show less

OutlineFrom an original position as PR Assistant, was promoted to Account Manager to manage client accounts and media relations strategies and implementation, including media events. A highlight was launching the Apple iPod to the South African media in 2004 and then the Nintendo Wii in 2006, with an emphasis on getting coverage in the consumer and lifestyle media through creative story angles and face-to-face meetings. Also worked extensively on B2B technology clients and financial… Show more OutlineFrom an original position as PR Assistant, was promoted to Account Manager to manage client accounts and media relations strategies and implementation, including media events. A highlight was launching the Apple iPod to the South African media in 2004 and then the Nintendo Wii in 2006, with an emphasis on getting coverage in the consumer and lifestyle media through creative story angles and face-to-face meetings. Also worked extensively on B2B technology clients and financial services clients. Show less

Johannesburg Area, South Africa

Johannesburg Area, South Africa

Worked on a part-time basis for this public relations firm that specialised in event management, with particular emphasis on golfing and corporate events.

Ba, Corporate Communication Management Honours

Ba, Communication

Activities and Societies: RAU RAG Queen 1999, RAG Committee 1999-2000 (involved in extensive fundraising and community upliftment) Majored.

Matric, Matric, Grade 12

Activities and Societies: (1) Swimming Team - Grades 8 - 12 (2) Netball Team - Grades 11 - 12 (3) Chairlady of Matric Dance Commitee.