Saranraj Mathivanan Email & Phone Number

Chennai Area, India

Executed end-to-end market research/ consulting assignments for fortune 500 companies across technology, automotive, and engineering domains.Roles and responsibilities:Understanding client briefs and devising proposals with appropriate methodology and costingDesigning research instruments addressing research objectives- questionnaires/ discussion guidesLiaising with field team, explaining them about and ensure data qualityAnalyzing and interpreting data to prepare report and come up with actionable insights which help client to plan their business accordinglyTypes of studies handled:Market sizing studies: Spearheaded numerous market sizing studies using top down approach for global majors across technology, engineering, construction sector to plan their business and venture into new areasBrand equity studies: Helped top major Technology clients to understand their position in Indian market as well some international marketsPricing studies: Assisted global majors to ensure right pricing for their new products in market using Gabor-Granger and conjoint analysis techniques

Chennai

Chennai Area, India

Worked as a marketing research intern at Saint-Gobain India Ltd for 8 weeks. In this course of internship did a research to analyse the buying behavior of the contractors (region-Chennai) for selecting the jointing compound as well as to get their feedback on the Saint Gobain Gyproc jointing compounds (Easi-fill, Pro-fill & Readymix). In order to quantify the overall customer preference and to segment the market based on customer preferences we embraced conjoint utility method.

Master Of Business Administration (Mba), Marketing,Analytics, 7.8

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering, 7.0

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