Sara Broady Email & Phone Number

Florida, United States

Plantation, Florida, US

Plantation, Florida, US

Own products in the marketing tech stack that enable audience segmentation, personalization & customer outreach. Drive annual roadmap development and execution with analytics and technology teams. Deliver new capabilities and iterate on existing tools, supporting marketing channel leads and stakeholders across the organization.

Plantation, Florida, US

Responsible for developing the 2019 roadmap for paid marketing. Researched the technical products, tools, and capabilities needed to enable digital and offline objectives. Successfully onboarded a customer data platform and worked with cross functional teams to manage execution of the roadmap.

Plantation, Florida, US

Successfully brought DRTV planning, buying, and analytics in-house after managing external agency. Optimized television spend to drive mobile spike visits and decrease cost per acquisition. Implemented media software and generated tableau reports. Worked with developer on application script to handle media logs and tie to web session records for spike.

Boca Raton, Florida, US

Delivered company's personalization critical priority vision, achieved 2015 milestones and 2016 incremental sales targets tied to personalized offer initiatives. Provided financial forecasting, analysis, and strategic decision guidance for the loyalty program planning. Managed marketing mix modeling to optimize media spend and return on investment for all.

Boca Raton, Florida, US

Integral in the cross-functional understanding of financial components and IMU impact of the loyalty program. Analyzed customer behavioral drivers to explain program performance and forecast future sales and expense. Partnered with business intelligence team to ensure data integrity and develop new end-user reporting structures while integrating historical.

Boca Raton, Florida, US

Forecasted rewards-back loyalty offers sales benefit and managed promotional expense budget. Provided finance with monthly assessment of loyalty expense factors to calculate accrual across product departments. Developed and wrote Teradata SQL queries to generate data for analytic requests, analyzed customer behavior to validate marketing spend on loyalty.

Boca Raton, Florida, US

Managed 32 direct and 12 contract channel print campaigns throughout planning, production, and execution. Achieved cost savings and delivered synergy targets, and successfully integrated Office Depot and Office Max 2015 annual catalogs. Established A/B multivariate testing strategy, contact strategy, and vehicle cadence as well as creative versioning.

Boca Raton, Florida, US

Created prospecting and acquisition strategy for monthly mail pieces and managed external list vendor relationship. Provided segmentation strategy and execution plans for modeled customer deciles, conducted post-mortem analysis of campaign and offer performance.

Indianapolis, IN, US

Performed database and demographic research, created aggregate reports and analyzed absorption statistics for the commercial real estate firm.

Indianapolis, IN, US

Drove CRM strategy development and assisted partners with legal and private equity transactions, including evaluation of strategic venture capital investments.

Columbus, Ohio, US

Comprehensive marketing internship with exposure to print, email, website, mobile, SEO, and social marketing strategy. Heavy emphasis on catalog planning, culminating in a presentation of the customer acquisition strategy, multi-channel prospecting and competitive analysis to senior executives.