Sara Broady

Sara Broady Email and Phone Number

Associate Director Marketing Product Management at Chewy @ Chewy
Sara Broady's Location
Miami-Fort Lauderdale Area, United States, United States
Sara Broady's Contact Details
About Sara Broady

Sara Broady is a Associate Director Marketing Product Management at Chewy at Chewy.

Sara Broady's Current Company Details
Chewy

Chewy

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Associate Director Marketing Product Management at Chewy
Website:
chewy.com
Sara Broady Work Experience Details
  • Chewy
    Associate Director Marketing Product Management
    Chewy Jan 2021 - Present
    Plantation, Florida, Us
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  • Chewy
    Senior Product Manager
    Chewy Aug 2019 - Jan 2021
    Plantation, Florida, Us
    Own products in the marketing tech stack that enable audience segmentation, personalization & customer outreach. Drive annual roadmap development and execution with analytics and technology teams. Deliver new capabilities and iterate on existing tools, supporting marketing channel leads and stakeholders across the organization.
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  • Chewy
    Technical Product Manager
    Chewy Sep 2018 - Aug 2019
    Plantation, Florida, Us
    Responsible for developing the 2019 roadmap for paid marketing. Researched the technical products, tools, and capabilities needed to enable digital and offline objectives. Successfully onboarded a customer data platform and worked with cross functional teams to manage execution of the roadmap.
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  • Chewy
    Manager, Marketing Planning (Media)
    Chewy Mar 2017 - Sep 2018
    Plantation, Florida, Us
    Successfully brought DRTV planning, buying, and analytics in-house after managing external agency. Optimized television spend to drive mobile spike visits and decrease cost per acquisition. Implemented media software and generated tableau reports. Worked with developer on application script to handle media logs and tie to web session records for spike response modeling and TV attribution.
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  • Office Depot
    Senior Manager, Marketing Planning
    Office Depot Sep 2015 - Mar 2017
    Boca Raton, Florida, Us
    Delivered company's personalization critical priority vision, achieved 2015 milestones and 2016 incremental sales targets tied to personalized offer initiatives. Provided financial forecasting, analysis, and strategic decision guidance for the loyalty program planning. Managed marketing mix modeling to optimize media spend and return on investment for all marketing tactics.
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  • Office Depot
    Manager, Marketing Planning
    Office Depot Mar 2015 - Sep 2015
    Boca Raton, Florida, Us
    Integral in the cross-functional understanding of financial components and IMU impact of the loyalty program. Analyzed customer behavioral drivers to explain program performance and forecast future sales and expense. Partnered with business intelligence team to ensure data integrity and develop new end-user reporting structures while integrating historical data from the legacy Office Depot Rewards and MaxPerks programs. Managed redesign and UI development of the marketing coupon offer submission, expense evaluation, and approval process.
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  • Office Depot
    Senior Analyst, Marketing Planning
    Office Depot Oct 2014 - Mar 2015
    Boca Raton, Florida, Us
    Forecasted rewards-back loyalty offers sales benefit and managed promotional expense budget. Provided finance with monthly assessment of loyalty expense factors to calculate accrual across product departments. Developed and wrote Teradata SQL queries to generate data for analytic requests, analyzed customer behavior to validate marketing spend on loyalty benefits and published sales contribution reporting.
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  • Office Depot
    Marketing Analyst, Catalog Management
    Office Depot Feb 2014 - Oct 2014
    Boca Raton, Florida, Us
    Managed 32 direct and 12 contract channel print campaigns throughout planning, production, and execution. Achieved cost savings and delivered synergy targets, and successfully integrated Office Depot and Office Max 2015 annual catalogs. Established A/B multivariate testing strategy, contact strategy, and vehicle cadence as well as creative versioning, marketing themes and messaging. Advanced new user interface and back-end system development to capture and manage marketing campaign metadata.
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  • Office Depot
    Marketing Analyst, Direct Mail
    Office Depot Sep 2013 - Feb 2014
    Boca Raton, Florida, Us
    Created prospecting and acquisition strategy for monthly mail pieces and managed external list vendor relationship. Provided segmentation strategy and execution plans for modeled customer deciles, conducted post-mortem analysis of campaign and offer performance.
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  • Summit Realty Group
    Market Research Intern
    Summit Realty Group Aug 2012 - Nov 2012
    Indianapolis, In, Us
    Performed database and demographic research, created aggregate reports and analyzed absorption statistics for the commercial real estate firm.
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  • Alerding Castor Hewitt Llp
    Client Relations Intern
    Alerding Castor Hewitt Llp May 2012 - Aug 2012
    Indianapolis, In, Us
    Drove CRM strategy development and assisted partners with legal and private equity transactions, including evaluation of strategic venture capital investments.
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  • Victoria'S Secret
    Direct Marketing Intern
    Victoria'S Secret Jun 2011 - Aug 2011
    Columbus, Ohio, Us
    Comprehensive marketing internship with exposure to print, email, website, mobile, SEO, and social marketing strategy. Heavy emphasis on catalog planning, culminating in a presentation of the customer acquisition strategy, multi-channel prospecting and competitive analysis to senior executives.
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Sara Broady Education Details

  • Butler University
    Butler University
    Marketing

Frequently Asked Questions about Sara Broady

What company does Sara Broady work for?

Sara Broady works for Chewy

What is Sara Broady's role at the current company?

Sara Broady's current role is Associate Director Marketing Product Management at Chewy.

What is Sara Broady's email address?

Sara Broady's email address is sa****@****pot.com

What is Sara Broady's direct phone number?

Sara Broady's direct phone number is +161435*****

What schools did Sara Broady attend?

Sara Broady attended Butler University.

Who are Sara Broady's colleagues?

Sara Broady's colleagues are Travis Lee, Brittaney Bell, Sherry Wittman, Coty Kurtz, Pender Jennifer, Kevin Wei, Mariah Lopez.

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