As Digital Marketing Manager at ShelterLogic Group I developed online brand growth strategies and optimized product campaigns that have driven growth for our brands and direct sales revenue results. My job is to drive results to our the e-commerce website by employing: UI, UX, SEO, SEM, automation and workflow, engagement and re-engagement campaigns, B2B strategy. I have optimized existing business growth strategies and have developed new ones.Since starting with the company, we've seen a 78.84% annual growth over time (362% in 5 years), and are on track to achieve our best results to date.I developed strategies for UI/UX, optimized our online marketing and lead generation campaigns and growth strategies for our e-commerce direct sales website. I evaluated the previous website, identified previously existing issues by conducting an in-depth analysis of the previous sales strategy, and developed a plan to fix the problems at the time and create a sustainable plan for growth. I took a holistic approach, cutting spending and re-allocating funds to other areas of the business. During my tenure I developed advertising campaigns that consistently delivered up to 1200% ROAS, increased overall traffic (all channels included - paid, organic, social, direct, email, display) exponentially (user growth by 126%, sessions increased up to 138%), and doubled our conversion rates.

As Marketing Assistant/coordinator I developed a 6 month launch plan for the new online business unit by: Researching, outlining a plan through competitive analysis, operations tools and more.I hired 3rd party contractors for website development and branding strategy and I developed a strategic growth plan for the brand.Some of my duties and responsibilities included: - Creation/execution of a list building strategyAdvertising, online marketing campaigns and budget- Conducted screenings and interviews for marketing department interns and staff for online media development (web design, A/V interns and front end developers).- Oversaw, planned, executed SEO strategy to improve organic traffic and conversions

I was a part of a multi-national team that outlined a strategy for Ubiflow's market development. Led in data collection and research on competitors (both regional and international), analyzed and reported on international environment, developed a strategy/methodology for corporate global expansion to South America, conducted both internal and external diagnosis for company and conducted marketing research for the company’s primary business unit.

Prior to obtaining my MBA, I worked as an Associate Editor for CBS Interactive in San Francisco, California. This experienced helped me hone my communication skills (both written and verbal), and was where I held a position of both editor and communications liaison. My responsibilities included editorial work as well as the development and maintenance of the relations between my division and the entertainment industry (primarily film, publishing). -Establish, manage and maintain relationships with PR and media representatives for major film, video game and publishing companies (Warner Brothers, Marvel and Disney, SEGA, Sony).-Social media brand management and outreach (Facebook, Twitter, Vimeo, YouTube, etc.)-Online community management and outreach -Establish weekly editorial strategy/set goals, research, write, edit and publish online editorials, weekly news scripts, industry commentary and reviews for trade shows/conferences-Organize and conduct written and on camera interviews with major industry writers, artists and celebrities (i.e. Guillermo del Toro, etc.)-Organize, obtain sponsorship and manage special events (including fundraising events).-Edit video commentary, interviews and news videos for the web using Adobe Premiere, iMovie and Final Cut