Sara Pardo Garcés Email & Phone Number

Madrid, Es

Madrid Y Alrededores, España

Madrid Y Alrededores, España

Industrial holding with approximately 3,500 employees, operating in different sectors, such as Spirits, Chemicals goods, Packaging, Oil & Gas, Real State y Agrochemicals and presence in Argentina, Brazil, Chile, Peru, Colombia, Venezuela y Central America.CORPORATE BRANDING & COMMUNICATION MANAGERFrom the Corporate HQ and responding directly to the General Manger, I run the Communication and Branding department of the Group.My primary responsibilities are: Defining strategy of the area needs analysis for different Business Units, coordination with marketing teams and managing of projects by region working closely with Branding, Advertising, Communication and Market Research Agencies. Achievements:- Corporative Brand building for each of the Group's companies, establishing corporative identity and image.- Creation of several brand book and ensuring they are abided by in all offices and industrial plants on a regional level.- Organizing Corporative Events in accordance with strategic lines and necessities, conveying complete coherence regarding the Groups Image.- Coordination of the internal and external teams who are involved in projects of defining Strategic Positioning of the Brands.

Madrid Y Alrededores, España

Stationed in Spain and responding to the Marketing Manager in Peru, my responsibilities were the following ones: - Defining launching strategy for Spanish markets.- In-depth knowledge of products and categories, as well as those of the competition. Deep understanding of the consumer developing new insights for local strategy and giving mutual feedback with the HQ. - Full command of local market distribution dynamics, in order to implement the strategy in an optimal way.- Working with marketing budget for the products in accordance with my objectives and ensuring sales efficiently.- Collaborate with other departments (digital, comercial, financial, logistics…) in a most productive way in order to contribute to reaching brand objectives.

Madrid Y Alrededores, España

- Managing advertising projects, negotiating campaigns with clients, follow-up and implementation. - Constant relation with clients in order to identify their needs, and reporting on advance of the projects- Negotiation with and coordination of suppliers.- Direct contact with the creative team, designs team, an IT (briefings documents, changes in creative elements, and copies)- Preparing budgets and monthly billing control.- Elaboration of competitive review.Accounts: Campofrio, Banco Santander Universidades, Meetic, Ron Cartavio.

Dirección Estratégica De Marketing Y Ventas

Licenciatura En Investigación Y Técnicas De Mercado