Crone Queen is a passion project, born from a dream to bring women together, harnessing the uncompromising power of authenticity to illuminate and elevate women as they power through and approach their 2nd and 3rd life chapters, living more meaningfully. We live to inspire and empower individuals to find their true authentic selves because we believe all of us are born with a special gift, our own magic. For us, the dream is for Crone Queen to be a community that adopts a new philosophy for living, redefining how we live because “Your life is Your Message.” Call it want you want: The Queendom. A Womenist Movement or Sisterhood of Seekers, if your life is your message, what will your message be?

Chief Marketing Consultant, specializing in APAC marketing strategy development and 360-degree Go-to-Market planning, including apac-wide and market-specific advertising, social media, consumer co-created/curated content, channel/retail marketing, retail operations, and demand generation/sales-igniting promotions. This includes architecting marketing functions and right-sizing marketing organisations, bringing agency creative in-house, redefining agency management.Private client list includes F-100 MNC's and Small/Medium Start-up Enterprises.

Taking the pain out of expensing. Complete expense disbursement automation. By eliminating tedious tasks, RIPA Global helps businesses save time, increase operational efficiency and ultimately, dedicate their resources to what really matters: driving revenue and increasing profitability.

Reporting to Chairman and LVMH President, Middle East & Asia, to develop the new marketing strategy for the JV of L Capital Asia and Catterton (forming L Catterton Asia), including new brand logo and visual identity, developing the new L Catterton Asia website, L Catterton Europe website, and developing the fundraising pitch story and marketing assets, including portfolio marketing snapshots for the 23- owned/invested companies. And leading the evaluation of commercial opportunities in Cuba; meeting with new companies to evaluate commercial opportunities and investment partnerships.

The most senior marketing person at CÉ LA VI (featured in the box office hit, Crazy Rich Asians), the chief architect of the marketing function. The most authoritative voice of the company’s customer, brand and marketing strategy. An expansive role, informing and shaping the company’s central business and marketing strategy, with the authority to cultivate powerful marketing platforms that unify strategic marketing plans across the various consumer touchpoints (focused on digital) to drive business demand while building the brand.➢ Defined the company’s manifesto (“Who do we want to be? What consumer experience do we want to deliver? How do we position ourselves?”). It served to elevate the business to a “global lifestyle dining & entertainment brand."➢ Created the new lifestyle luxury and entertainment brand, CÉ LA VI (formally KU DÉ TA), in preparation for global expansion: a massive, company-wide undertaking, rebranding over 300-consumer touchpoints across the globe, resulting in universally positive press reviews.➢ Created the overall marketing vision and strategy (answering the question, “What do we look like? How do we communicate to consumers? What is the essence and spirit of our voice?”) ➢ Reorganized, right-sized and elevated the marketing function.➢ Successfully elevated the local GTM plans to focus on leveraging digital influence in social media and demand generation (sales) marketing. ➢ Lead the Marketing and Entertainment to introduce pioneering “Theme Parties,” introducing new event platforms to generate revenue, such as CÉ LA VI’s Sky High Brunch concept and event execution; winning various Marketing & PR awards.➢ As part of the Executive Team, actively evaluate prospective global expansion investment opportunities. Directing the go-to-market strategies for new locations (August, 2015 Hong Kong CÉ LA VI series of launch events). ➢ Best Nightspot Experience Award, STB Awards September, 2016. Top 100 DJ Magazine, Jan 2016

Reporting to the CEO and CMO, a member of the HTC Marketing Board, the Chief Architect of the “Marketing” function at HTC, South Asia. From defining marketing strategies, processes, to staffing and running the marketing operations; developed and executed world-class marketing.ACCOMPLISHMENTS:• Tripled all marketing metrics in first 90-days, including all Channel Retail Marketing Tracker for retail presence (from window takeover to the aisle), brand tracker, and digital marketing metrics.• 100% region-wide marketing budget responsibility, achieved the lowest operating cost at HTC.• Dramatically reduced costs by reengineering the entire regional/market agency structure, delivering superior creative at a lower cost while increasing operational efficiency and marketing effectiveness.• Recruited and staffed the regional marketing team and marketing teams for 7-markets in the first 30-days.• Rolled out highly integrated media strategy that achieved the highest advertising marketing effectiveness/efficiency at HTC: reaching millions of consumers at .005 cost per contact.• Set HTC benchmark for SEM performance: 6.16 CTR (versus .6 industry standard), YouTube 16.55 CTR (versus .12 industry standard) for branded, competitive and contextual search.• Set HTC Social Media benchmark: 93,893% fanbase growth to 2nd largest FB fans in category/per market; achieved “Top-10” content engagement, voted most devoted online brand (socialbakers.com). Became the largest social media region at HTC (with no Digital headcount).• Led a Global HTC team to develop the Global HTC Retail strategy: Consumer Zoning strategy for each region, key consumer touchpoints of the shopping journey, and tactic per touchpoint.• Developed the Myanmar market strategy and executed it in 6-weeks: opening 2 Concept Shops, 2 Media Events, a dedicated 360-degree Myanmar campaign. • Worked with celebrities (from radio DJ’s to David Guetta) to build the brand via opinion leader endorsement.

Responsible for developing and executing APAC’s Consumer Activation Marketing Strategy which includes developing and executing groundbreaking “Go To Market” Consumer Marketing strategies and promotions that are cross-channel and across the entire consumer lifecycle (Launch, Digital and Retail marketing; across all retail consumer touchpoints, including Big Box Retail, Channel and Resellers); for emerging and mature markets (13-markets across apac). Results include meeting consumer engagement targets, exceeding sell-up and ASP targets, with unparalleled business results during the worst economic climate since the Great Depression.

As part of Intel’s professional development program (90 days at Intel’s HQ), reporting to the Global Director of Intel Media, Managed Global Corporate Media and Business/IT Media; responsibilities includes driving media strategy, planning, oversight and execution of Global Business/IT and Corporate Media, responsible for managing and providing strategic direction to agency partners; and responsible for representing Intel to the global media community.Based in Santa Clara, CA. Intel's HQ

Responsible for developing the Global Marketing Messaging team for Printers and Displays, from start-up to rollout, strategy development to staffing; reporting to Global Head of Marketing.

Global Marketing Director – NYC and Helsinki, Finland 2004 - 2006As a member of the Global Multimedia Marketing Board, responsible for leading the global Multimedia Marketing strategy, delivering the Nokia Nseries sub-brand; managed the Research, Strategy, and Brand teams, as well as the North American Multimedia Marketing team. Also led the conception and delivery of the global digital marketing strategy (while managing the Advertising Media and Digital teams). Reporting directly to the Nokia Multimedia CMO.Regional Marketing Communications Manager – Singapore 2000 - 2003Leading the holistic development and execution of Asia-Pacific Integrated marketing strategies for Nokia's emerging Multimedia phones, including introducing the new Music phone and N-Gage Games marketing platforms (and being an organisational change agent), with exceptional results in sales, profitability and brand preference.Campaign Asia 2003 Top-10 Asian Marketer of the Year:"SARA PAZ - Regional marketing communications manager, Nokia N-Gage Paz masterminded the campaign that officially launched N-Gage, one of the most remarkable new products of 2003. More recently she took her team to the North Pole, as part of a motivational exercise. With degrees from San Diego, Oxford University and Guadalajara, Mexico, she followed her passion to Asia and worked with Sony in Tokyo. The last four years at Nokia have positioned her well for the future."