Saraphina C. Email & Phone Number

Singapore

• Manage Voice of Customer (VoC) streams and CX metrics to identify trends and generate actionable insights• Lead omnichannel audits, feedback loop closure, and service recovery initiatives• Collaborate with HQ and regional teams to address experience gaps and enhance customer journeys• Contribute to the development and execution of CX strategies, aligning initiatives with business goals

Singapore

• Developed marketing plans to promote next-generation branches and digital solutions • Co-led partnership efforts, including developing pitch materials and collaborating with internal stakeholders to secure lifestyle and retail partnerships• Coordinated with stakeholders and external vendors to integrate OCBC’s digital capabilities into customer experiences• Curated customised content for both physical and digital touchpoints to enhance engagement

Singapore

• Managed UX content for mobile and web platforms, ensuring brand consistency• Developed and governed web pages and communications across customer channels• Educated business units on Human-Centered Design practices to foster a user-focused culture• Collaborated with business units on product prototypes to validate new concepts and drive innovation

Singapore

• Produced branding content for events to enhance brand visibility• Managed internal marketing assets and art curation for Consumer and Premier Banking branches• Led photo shoots and visual projects for marketing campaignsProjects Involved: 1. Wild & Free Exhibition in Orchardgateway Premier Centre2. Curiocity Exhibition in Orchardgateway Premier Centre3. Coffee table book for OCBC Flagship Premier Centres4. Stay True campaign 2017 & 20185. OCBC Cycle 2016 – 20186. Women's Tennis Association (WTA) 2016 & 2017

Singapore

• Supported marketing initiatives and strategic CEO projects• Collaborated with BOS, OCBC, and external agencies on the redesign the Bank of Singapore's websiteProjects Involved: 1. Business Family Startup Boot Camp 20152. Bank of Singapore Website Redesign

Singapore

• Provided preservation and conservation expertise to museums, private organisations, government bodies and art collectors• Collaborated with clients to assess artworks, provide treatment plans, and ensure preservation standardsExhibitions Involved: 1. We Built A Nation 2. SG50 Revamp 20153. NTU Centre For Contemporary Art Singapore: Allan Sekula, Fish Story, To Be Continued4. Tang Cargo5. Geo|Graphic: Celebrating Maps and their Stories 6. The Peranakan World: Cross-Cultural Art of Singapore and the Straits of Malacca Signature Art Prize 2014 Asia Pacific Breweries Foundation

Singapore

• Conducted archival research and documentation on Singaporean art and culture• Supported curators with artists' interviews, artwork documentation, and facilitation of loan agreements• Led visitor surveys and data collection for the Wu Guanzhong exhibition at the Singapore Art Museum• Managed ad-hoc administrative tasks to support curatorial operations and exhibitions

Singapore

• Performed conservation treatments on paintings for exhibitions and long-term preservation• Supported research efforts to analyse artworks and document conservation processes• Worked closely with curators and conservators to maintain the integrity of historical collectionsExhibitions Involved: 1. Hyung Koo Kang: The Burning Gaze2. Liu Kang: A Centennial Celebration3. Wu Guanzhong: East Meets West4. Singapore Women Artists Exhibition5. Negotiating Home, History and Nation 6. Natee Utarit: After Painting

Bachelor Of Fine Arts (Hons.), Photography And Digital Imaging

Diploma, Film, Sound And Video